Shoppertainment: The Power and Possibilities
Shoppertainment, defined as content-driven commerce, has been identified as a USD $1 trillion opportunity in APAC. As content about brands and products becomes more shoppable, and every piece of content presents a conversion opportunity, brands will increasingly need to consider if their content is showing up in a safe, suitable, and responsible environment. This session will provide insight on how advertisers can capitalise on the Shoppertainment opportunity, while navigating brand safety considerations in this age of content.
Speakers
Kenward Ng
Global Agency Director
TikTok
Global Agency Director, TikTok Kenward works across the global agency groups as a member of the Global Agency team at TikTok to strengthen agency relationships and long term business partnerships. As the Global Agency Director, his core focus is on delivering global joint business planning and partnerships across agency networks, driving strategic innovation for agency clients on TikTok and realizing agency team's TikTok ambitions to grow together. Prior to joining TikTok, Kenward spent 16 years across media, strategy data, and creative agencies across hospitality, CPG, Telecoms, technology and non-profit sectors across APAC and the Americas.
Will Lambert
Global Brand Safety Lead
TikTok
Will Lambert is the Global Brand Safety Lead for TikTok.
Rohit Dadwal
CEO MMA Global APAC & Global Head of SMARTIES Worldwide and Board of Director Asia Pacific
MMA Global Asia Pacific
A highly visible industry advocate with over 29 years of experience in the digital, Rohit is a passionate and visionary leader who drives business transformation and growth for MMA Global as the CEO Asia Pacific & Global Head of Smarties WW. Based in Singapore, Rohit is the CEO of MMA Global Asia Pacific driving the growth of advertising and marketing on digital in the region, building MMA’s presence and influencing few billion of advertising and marketing dollars while forging relationships with industry leaders and key stakeholders. Rohit also oversees the SMARTIES program as the Global Head of Smarties WW driving global management and expansion of Smarties, the world's only global Business impact marketing awards program that recognizes and celebrates the best in creativity, effectiveness, and innovation. Leveraging his expertise in digital and marketing, technology and data, communications, and product and brand building to educate, inspire, and empower marketers and advertisers to harness the power and potential of digital. Also write regularly on digital marketing related matters and have spoken at numerous industry events and conferences across the global markets, evangelizing digital. Rohit has been bestowed with multiple awards and recognitions for his contributions and achievements in the digital and mobile marketing industry, such as the Visionary Leader - Business Transformation by World Leadership Congress in 2022, the Executive of the Year by Association bodies in Asia Pacific in 2019, the Mobile Marketing Chief by mUmBRELLA Asia, the Asia Pacific's No.1 Mobile Marketing Man by Marketing Magazine, and the Mobile Industry Person of the Year by World Digital Marketing Congress in 2022. Rohit has served on the board of some of the Digital associations in the region and actively acts as Advisor / mentor of start-ups with instances of investments. In addition, he has served as a judge for marketing awards across Asian markets.
Anita Munro
Chief Investment Officer, Southeast and North Asia
GroupM
Anita is a proven media expert with over 20 years media agency experience, leading regional business (APAC) with an integrated understanding of all media having experience that fuses strategic planning, investment and operations. Anita currently leads the GroupM investment business for APAC, focussed on maximizing value for clients as well as supporting a sustainable, diverse, high quality and brand safe media ecosystem. Anita's passions follow the digital evolution of the industry having been involved in the SEA IAB, and a drive for equality, supporting programs such as Campaign Leading Change, WPP’s Walk the Talk, and recently helping to launch Group M’s first ERG EmpowHer.
Lyndon Morant
Colgate-Palmolive
Lyndon started his career at Mindshare where he held various strategy roles in London, Shanghai, Tokyo and Hong Kong, working primarily with Nike, Dyson, Booking.com and LVMH. In 2019, he made the jump into marketing to join Colgate- Palmolive as Asia Marketing Director for Integrated Marketing Communications, responsible for elevating the creative output for one of the world's oldest CPGs.