Supporting All News Outlets
Like many publishers in the digital age, news outlets--whether right, left, or center, whether unaffiliated, new, or traditional--are looking for more attention from brands and their advertising. Conversations about supporting those news outlets are very popular right now, and there is no shortage of opinions. A leader from the New York Post and one from the Washington Post will discuss.
Speakers
Shauna Little
Vice President Advertising Solutions and Marketing
The Washington Post
Shauna Little is the Vice President, Advertising Solutions and Marketing at The Washington Post. In her role, Shauna connects our advertising partners with the most influential policy, business and consumer audiences via premium advertising experiences and integrated marketing programs. She oversees the advertising product portfolio strategy, identifies and executes on market opportunities and drives innovation across the advertising organization. Before joining The Washington Post, Shauna served as Vice President of Digital Integrated Marketing at Paramount Global. Prior to Paramount, Shauna led the national digital sales strategy for 42 local television news stations at Tribune Media and ran sales and strategy for the digital news and sports product at WPIX-TV. She was named to Broadcasting and Cable’s Young Guns: 18 Under 34 and has received multiple State Department fellowships to study Middle Eastern languages.
Rob Rasko
President
Brand Safety Summit Series
Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies. Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet. While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value. He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry. Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi.