Tackling Threats to Responsible Media Environments 2023
Join Samantha Stetson, Meta’s Vice President of Client Council and Industry Trade Relations, Ben Nimmo, Global Lead for Threat Intelligence at Meta, and Mike Lyden, VP of Threat Intelligence at TAG for a discussion on how collaboration can help us tackle threats across the internet. Rarely, if ever, do today’s bad actors target one single technology platform. As an industry, we go to great lengths to keep our technologies safe for people and brands, and to raise our collective defenses across the internet. This panel will provide an under-the-hood view into today’s defense strategies, how we build them into products like generative AI systems, and how this work is preparing us for the 2024 election.
VP Client Council and Industry Trade Relations
Samantha Stetson is a seasoned leader with over 25 years of marketing and sales experience in technology and healthcare IT. Samantha’s career reflects a proven track record of building and leading programs that extract a huge amount of impact from small teams. She is seen as a visionary who can make things happen. She has a deep passion for striving for excellence and pushing the boundaries of what is possible. She has served in a global capacity, which has allowed her to develop a deep empathy for the world we live in and the challenges outside of the United States. Samantha is currently the VP of the Client Council and Industry Trade Relations Team at Meta. The team’s mission is to foster a “customer first, customer best” culture throughout Meta. During her 9 years at Meta, Samantha has been responsible for building Meta’s Client Council franchise. The Councils are made up of top marketing and agency executives from Meta’s key clients and agency partners such as P&G, Unilever, Netflix, Pepsi, Coke, Walmart, etc., and the six major agency holding companies. She grew the franchise from one global council in 2011 to 14 global and regional Councils by end of 2020. Through these councils, she learned how to build deep cross functional relationships and manage complex issues to drive internal and external alignment. The Councils are seen as an indispensable part of Meta’s commitment to listening to their Customers and building deep relationships grounded in trust. The feedback gleaned during these meetings has helped influence some of Meta’s most important go-to-market strategies Samantha and her team are also responsible for leading relationships with the industry trade associations to partner on some of the most complex challenges facing the future of the digital ecosystem from brand safety to cross media measurement to data privacy.Samantha lives in Newtown Square, PA with her husband David and two children, Hadley (13) and Hunter (15). In her spare time, she enjoys Bikram Yoga and skiing. She grew up as a competitive figure skater and competed in the US National Championships.
Global Lead for Threat Intelligence
Ben Nimmo is Global Lead for Threat Intelligence at Meta. He was one of the co-founders of the Atlantic Council's Digital Forensic Research Lab (DFRLab), and later served as Graphika’s first Head of Investigations. He has helped to expose foreign election interference in the US, UK and France, documented troll operations in Asia, Africa, Europe and the Americas, and been declared dead by an army of Twitter bots. A graduate of Cambridge University, he speaks French, German, Russian and Latvian, among other languages.
Vice President of Threat Intelligence
Mike Lyden is TAG's Vice President of Threat Intelligence, where he manages the digital advertising industry’s Information Sharing and Analysis Organization (ISAO), the TAG Threat Exchange. TAG's Threat Exchange enables the TAG Community to share real-time threat intelligence, stay abreast of emerging threats that could affect their operations, and protect the digital advertising supply chain. Mike spent 17 years as a member of the U.S. Intelligence Community, where he most recently served as the Senior Intelligence Officer and Associate Director for the Department of the Air Force Office of Special Investigations (OSI), a federal law enforcement organization. Earlier in his career, Mike specialized in counterintelligence, cyber threat pursuit, and supply chain risk management support to critical infrastructure, emerging technology, and the U.S. innovation base. Mike enjoys volunteering as a coach and mentor for startup accelerators, is an advisory board member for several national security-focused companies and serves on the board of directors for the nonprofit National Security Career and Leadership Institute. Mike earned his B.A. from Case Western Reserve University and his M.S. in Applied Intelligence from Mercyhurst University.