Shawn Lim is a seasoned professional in the world of media and technology, currently serving as the Media and Technology Editor at Campaign Asia Pacific.   He brings a wealth of knowledge and expertise to his reporting, covering topics ranging from ad tech platforms and digital media to the future of work and mental health.   As an editor, Shawn is dedicated to staying ahead of the curve and keeping his finger on the pulse of the latest developments in the industry. He is well-versed in commercial models, subscription strategies, connected TV/OTT, social media, and more, making him a sought-after commentator and analyst.   In addition to his editorial work, Shawn is an active participant in the industry, moderating roundtables, panel sessions, and emceeing industry events. He is also in charge of projects like Campaign's 40 under 40, showcasing the rising stars of the tech and media world.

I’m the Global Head of Media Business Units for Haleon (previously GSK Consumer Healthcare).  In this role, my responsibilities revolve around driving adoption and scaling our global priorities and programs into the Business Units (Markets).  This includes everything from integrating our media effectiveness agenda into the markets to working to manage the commercials with our key partners. Prior to this, I was the APAC Head of Media for GSK Consumer Healthcare.  In this role, I actively drove a variety of areas including deploying more advanced media techniques within the AdTech, data, and audience planning space, landing our new-ish agency model throughout the system, deploying key media technology platforms globally, driving better outcomes by forcing an effectiveness conversation and providing an overall media center of excellence with my talented team of media professionals. Previous to GSK, I was the McDonald’s Global Media Lead, based in Singapore.  I started in this role in January of 2017.  As this is a role new to McDonald’s, a great deal of the time I spent was on leading the creation and articulation of my team’s mission and priorities, the ways we should work and aligning with new internal stakeholders.  Additionally, I drove continued media and digital transformation throughout the organization. Prior to this role, I was the Global Engagement Team Lead for the London and Singapore teams.  In this role, I managed subject matter experts in the primary digital connection points including Media, Social, CRM, Marketing and Merchandising.  Prior to that, I was the digital media lead within the McDonald’s Singapore CoE, joining in February of 2015.  In this role, I was primarily focused on driving systemic improvements in media through the application of data-backed media solutions, innovation, partnerships and local market upskilling. Previous to McDonald’s I worked at OMD Singapore managing the McDonald’s regional media business.  During my 4 years at OMD Singapore, I lead the business to considerable digital media change including a more than 300% increase in digital media investment, rollout and institutionalization of data-backed media practices such as programmatic, a focus on the leveraging modelling to more closely link media to the McDonald’s business as well as partnerships with key media companies such as Google and Facebook. My time before Singapore was also in the agency world at a variety of shops (MindShare, UM, Ogilvy) in London and New York, where I both started my career and where I am from originally.