The MFA Issue: How Do We Deal With It?

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Rory Latham

Senior Director, Global Investment, Programmatic


Rory Latham is Senior Director, Global Investment, Programmatic at GroupM, where he focusses on maximising the benefits of the programmatic supply chain for GroupM clients. Working with SSPs, DSPs, Publishers and supporting ad technologies to ensure the best possible results from the open web.

Rob Georgeson

Head of Programmatic

Zenith UK

Preya Shah

Head of Digital Sales EMEA & APAC


Preya is the Head of Sales for and Reuters Plus, custom content division across EMEA and APAC. As part of her role she is responsible for expanding the brand into new territories across the Middle East, Africa and pan Asia. Preya is passionate about the value of trusted news and creating more dialogue across the advertising ecosystem.

Mike Zaneis

President & CEO


Mike Zaneis has served as President and CEO of the Trustworthy Accountability Group (TAG) since 2015, spearheading the digital advertising industry’s efforts to fight criminal activity, increase brand safety, and facilitate threat sharing capabilities. Under his leadership the organization has grown to include more than 700 global member companies, operating in 28 countries across 6 continents. TAG’s programs are proven to stop at least 85% of advertising fraud and have removed 90% of ads from leading pirate sites in North America. TAG is currently designated as the industry’s only Information Sharing and Analysis Organization (ISAO).   Prior to taking the helm at TAG, Mike served as the Executive Vice President and General Counsel for the Interactive Advertising Bureau (IAB).  He created the organization’s first Public Policy Office, headquartered in Washington, D.C. During his tenure, the IAB tripled its revenue and membership, and under his guidance, the Public Policy Office grew to become the leading voice for the digital advertising industry on legislative, regulatory, and legal issues.  He often represented the industry before the United States Congress, federal regulatory agencies, international legislative bodies, and at public conferences. As General Counsel for the IAB, Mike oversaw internal legal operations of the organization and provided leadership on key judicial proceedings impacting the interactive advertising industry.   Before joining IAB, Mike served as Executive Director of Technology and E-Commerce at the U.S. Chamber of Commerce, the world’s largest trade association. As the chief technology and telecommunications lobbyist, he oversaw issues affecting the business community pertaining to online and consumer privacy, data security, telecommunications, intellectual property, counterfeiting, piracy, and e-commerce. He received his bachelor’s degree from Michigan State University and both his Juris Doctor and Masters in Public Policy from Georgetown University. Mike has served as an adjunct professor for Georgetown’s McCourt School of Public Policy.

Rob Rasko


Brand Safety Summit Series

Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet.While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value.He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi.

The Brand Safety Summit Asia from Singapore is back, and it's going to be bigger and better than ever! This one-day event will bring together top global marketers, the leading voices in ad agencies, tech industry experts, and digital trailblazers from across APAC for thought-provoking sessions and lively discussions.

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