The Paradoxical Relationship
Between Brand Safety & Performance, or is it?

Brand safety, performance, scrambled eggs and seabass; what do they have in common? Think quality of supply, combined with experience and tools at our disposable.

Brand safety has been a persistent concern for advertisers ever since programmatic was introduced. While we have tools at our disposal which enable us to just about keep up with the ever-evolving challenges of brand safety, they typically result in a dilemma with performance & scale. With performance always a need to achieve and exceed, find out how dentsu and FoodPanda have approached this challenge with much success.

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Speakers

Benjamin Tan

Director, Commercials and Partnerships

dentsu Asia Pacific

Ben is a digital media expert with unparalleled knowledge of the programmatic ecosystem. Having been exposed across multiple disciplines at dentsu, Ben is able to bring to life forward looking and innovative solutions for dentsu’s key clients. Currently, he is focused on crafting future facing products and solutions by leveraging his partnerships and commercial acumen; solving for areas of identity, retail media, automation and more.

Learn More

The Brand Safety Summit Asia from Singapore is back, and it's going to be bigger and better than ever! This one-day event will bring together top global marketers, the leading voices in ad agencies, tech industry experts, and digital trailblazers from across APAC for thought-provoking sessions and lively discussions.

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