Jerry Daykin is a London based, global marketing leader who has helped champion media and digital at a number of global brands including GSK, Beam Suntory, Diageo and Mondelez. He is currently consulting for a number of global brands and adtech companies. He is passionate about effectiveness, creativity, conscious approaches to media and bringing digital sense to the increasingly confusing world of modern marketing.   Alongside this he is outspoken around the importance of diversity & inclusion in our industry and the power of representation in marketing to positively impact society – Jerry is a WFA Diversity Ambassador and member of their Media Board. He helped produce the WFA’s guide to D&I in marketing & media and then went on to literally write the book on “Inclusive Marketing”.