Trust & the Complexity Tax: The Creative's Point of View 2023
Trust and transparency have become critical issues in the age of digital advertising. Brands no longer want to risk reputational damages for advertising placed next to questionable or inappropriate content and desire more transparency into the digital advertising ecosystem. NBCUniversal has always been committed to trust and transparency with advertisers, which is why the company has leaned heavily into data interoperability, which unlocks privacy-minded data collaboration between first-party data sets across various methods, including data clean rooms. Hear more from NBCUniversal about the importance of trust and transparency for clients like, its new partnership with OMG and the pivotal role of data interoperability.
Nick is the Creative Chairperson of Accenture Song. He joined in February 2022 as Global Lead for Design and Creative Tech. Prior to Accenture, Nick was VP, Marcom Integration at Apple where he was one of three VPs leading the global design and marketing group. His role connected classic narrative advertising to social and performance marketing, and a suite of owned and partner digital channels. He helped integrate social into the core marketing teams and elevate lifecycle marketing for Apple services. His role included leading the Interactive team to redesign apple.com into a more modern DTC channel, integrate screen based digital experiences into Apple Stores, and expand the digital commerce and marketing for thousands of global channel partners. During his time in Cupertino, Apple won multiple Brand of the Year awards. Media Arts Lab, one of the vendors he directed, also won many creative awards, including Agency of the Year. Before Apple, Nick was Chief Creative Officer Publicis Groupe, President Publicis Communications where he helped drive a unified creative vision across all Publicis Groupe’s creative brands (including Leo Burnett, Saatchi and Saatchi, Publicis Worldwide, and BBH), while leveraging the power of data and technology, across all solution hubs (Publicis Communications, Publicis Media, Publicis.Sapient, Publicis Health and Publicis One). As a member of the executive committee he also helped shape the strategy of the Groupe. Previously, as Vice Chairman, Global Chief Creative Officer, at R/GA, Nick led the strategic and creative vision of one of the most storied and innovative companies in the world. He worked with clients such as Nike, Beats by Dre, Samsung, HBO, Johnson & Johnson, IBM, Verizon, and Google. In 2001 when Nick started at R/GA it was a 100-person web design agency. 17 years later it had grown to 2,000 people, across 18 offices, with a world class reputation in product and service design, advertising, consulting and ventures. During his tenure, R/GA became one of the most awarded agencies in the world, winning every major creative accolade, including five Cannes Lion Grand Prix, one D&AD black pencil, 20 entries from the AICP show in the permanent collection at the Museum of Modern Art, and one Emmy (after being nominated three times). R/GA also won agency of the year from key award shows and industry publications (including Cannes and D&AD), and Adweek named R/GA Digital Agency of the Decade and Nike+ Campaign of the Decade. Nick’s career in design, advertising and digital media has spanned 30 years and four continents, working with the brightest and best across multiple creative disciplines. He has twice been named in the Creativity 50, a list of the world’s most influential creative people. A native of Sydney, Australia, he now lives in Brooklyn.