Unlocking Travel Moments: Advertising on Uber

The journey is not just about getting from A to B. Paul will demonstrate how Uber leverages location data to understand travellers' mindsets and connect with individuals during their journeys. Join us to learn creative approaches to engage with consumers as they go anywhere and get anything.

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Speakers

Paul Wright

Head of of Advertising, UK

Uber

To think I started my career in the late 1980’s in a bank on Baker Street in London seems slightly strange now as it was one of the few roles I took that did not link in to my passion for media nor my subsequent healthy appetite for early stage digital companies or sectors. But in 1988 roles like that were few and far between and I had student loans to repay. Luckily 12 months on from arriving a the bank,I joined a then little known broadcaster called Sky TV, which had a plan.. Since then things have been a wonderful roller coaster of being at the cutting edge of change created by digital developments from the very early days at Sky and multi-channel TV in the UK to my many years of experience with digital marketing, programmatic, search, social and cloud technologies. Always with the guiding principle of where is the consumer heading next? Across my career I have been an entrepreneur, a corporate leader, a client ,an agency person, a technology lead ,a strategist, a consultant, a board advisor. I have run editorial teams, sales teams, marketing teams, agency teams and engineering teams.I have sold 2 companies (one my own, another in digital video), worked at the world's biggest companies Apple and Amazon( having helped sell Sizmek to them), worked at BSkyB (twice),worked as a CDO at Omnicom ,worked in magazines, worked at AOL in ad tech and worked at a sports start up which managed to go bust on the first day of the 2002 World Cup (which was a great way to bow out in hindsight) and had a few months off doing my own things. I have learnt much and of course am always still learning. I love challenges and and am happy to take the road less travelled, to learn and enjoy. Also talking of roads have travelled extensively and worked with and managed teams in all regions - APAC, EMEA, LatAm and USA. I am a passionate believer in the diversity movement and will always do what I can to support that agenda. I am dyslexic - like my kids - and want to help companies do better with neurodiverse team members.

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