Unlocking Trust & Transparency with NBCUniversal Through Data Interoperability
Trust and transparency have become critical issues in the age of digital advertising. Brands no longer want to risk reputational damages for advertising placed next to questionable or inappropriate content and desire more transparency into the digital advertising ecosystem. NBCUniversal has always been committed to trust and transparency with advertisers, which is why the company has leaned heavily into data interoperability, which unlocks privacy-minded data collaboration between first-party data sets across various methods, including data clean rooms. Hear more from NBCUniversal about the importance of trust and transparency for clients like, its new partnership with OMG and the pivotal role of data interoperability.
Senior Markets Correspondent
Dominic Chu is a senior markets correspondent for CNBC, located at the network’s Global Headquarters in Englewood Cliffs, N.J. He appears during CNBC’s Business Day programming and contributes to CNBC.com. Previously, Chu was a New York-based markets correspondent for Bloomberg Television, where he covered the stock, bond, currency and commodities markets. During that time, he interviewed some of the world’s top money managers and business executives, and he also was part of the team that covered Hurricane Sandy and the Boston Marathon bombings. In addition, Chu handled sports business reporting for the network. Chu brings extensive knowledge of the financial markets, having worked in sales and trading for UBS Investment Bank, mutual fund management for Hennessy Advisors and investment management for Seascape Capital. He has spoken at numerous industry conferences and was a regular contributor to radio and television outlets across the country. Chu holds a Bachelor of Science degree in hotel administration from Cornell University.
Managing Director, Advanced TV
Omnicom Media Group
Kelly Metz is the Managing Director of Advanced TV at Omnicom Media Group’s Center of Excellence. She works to establish best practices for television that include cross-platform video planning, measurement and audience activation. As a veteran of the data, software and media industries, Kelly’s expertise lies in enabling clients, co-workers and partners to achieve their objectives via technology solutions. She spent her early career at Oracle, Yahoo! and Adobe as well as a wide variety of technology startups, with her most recent experience at the Los Angeles based cross-platform media measurement start-up VideoAmp. Particular areas of focus are media data management, media planning and buying and attribution.
Senior Vice President & General Manager of Advanced Advertising
Dominick Vangeli serves as Senior Vice President & General Manager of Advanced Advertising at NBCUniversal. In this role, Dominick helps to set the strategic vision for NBCU’s Digital and Advanced TV advertising sales business and partnerships. He also manages the strategy for data-driven linear, audience-based buying on digital video (inclusive of programmatic and self-serve platforms) and data cleanroom initiatives. Throughout his tenure at NBC, Dominick has played an integral role in modernizing the way brands use data to market to their consumers. Since joining NBCUniversal in 2016, Dominick has held various leadership positions and has helped NBCUniversal grow its Digital and Advanced TV advertising sales business. Dominick’s strong relationships throughout the industry, has allowed him to serve as the leading point of contact with a variety of clients, agencies and ad tech partners supporting the programmatic initiatives. With over 20 years of experience in media, product management, strategy and analytics, Dominick is actively involved in driving thought and product leadership throughout the advanced advertising space. Prior to joining NBCUniversal, Dominick served as Vice President of Advanced Advertising for Cablevision Media Sales where he launched and scaled the company’s addressable TV business. Dominick is a graduate of the University of Connecticut and earned an MBA in Media Management from Fordham’s Gabelli School of Business.