Exploring First-Party Data Strategy Best Practices

Caspar Schlickum of Accenture Interactive Growth Markets, Jonathan Mackenzie of Publicis Media Precision APAC, and Michelle Chan of Insider explore first-party data best practices which advertisers can use as they consider how best to collect and use their consumer data for marketing and expansion of their addressable market.

The Brand Safety Summit Series, produced by The 614 Group in partnership with the major agency holding companies, brings together media, marketing, and technology professionals who are passionate about making digital advertising the safest and most trusted medium for brands and consumers.

Speakers

Michelle Chan

Regional Director, Asia Pacific

Insider

A digital media enthusiast with a driven personality, natural curiosity and passion. Experienced in sales with an ability to take initiative, maintaining client involvement and exploitation of the evolving digital landscape.

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Jonathan Mackenzie

Managing Director

Precision APAC - Publicis Media

With 22 years of experience in the digital media industry, Jonathan began his career at specialist independent digital agencies in the UK before moving to Omnicom Media Group where he built digital teams in Europe and Asia.  He joined Publicis Groupe in 2016 to accelerate programmatic and digital transformation for the Groupe working with global and regional clients such as Samsung, P&G, Citibank and Singapore Tourism Board.  A champion of the open web, Jonathan is passionate about bringing knowledge and capabilities to clients and agency teams throughout Asia. While locked down in Singapore for the past two years, Jonathan has kept busy establishing some additional interests in motorbikes, motorboats, crypto investing and rugby coaching on weekends!

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Caspar Schlickum

Managing Director

Accenture Interactive Growth Markets

Experienced business and team leader who has successfully lead the growth and development of start-up and established businesses and specialty capabilities across a variety of disciplines. Author, blogger, keynote speaker and panelist writing and talking about technology, data and creativity and how these are impacting on marketing, media and advertising.Investor, artist, photographer and traveller in my spare time.

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