Edelman Presents: The Future of Brand Safety: Taking Risks with Gen Z

Suzy Socker, Edelman’s Senior Director, shares a keynote presentation about the potential impact of prioritizing safety and engaging the next generation of consumers.

The Brand Safety Summit Series, produced by The 614 Group in partnership with the major agency holding companies, brings together media, marketing, and technology professionals who are passionate about making digital advertising the safest and most trusted medium for brands and consumers.

Speaker

Suzy Socker

Senior Director

Edelman

Suzy joined Edelman in November 2020 bringing two decades of global integrated comms experience to the Brand division. Working on a portfolio of clients, over the past year Suzy has led the COP26 campaign for National Grid making consumers aware of National Grid's pivotal role in helping Great Britain to achieve Net Zero. A fully integrated campaign, activations have included turning 10 Downing Street green, partnering with MPs and TV presenter Helen Skelton to launch the Voices for a Greener Future Schools Competition to identify the hopes and fears that the next generation have on climate change and launching an AI speech at COP26 itself to give consumers an opportunity to sit at the COP26 table and have their messages heard by decision makers. Suzy also sits across our Samsung Mobile business and is currently delivering the next phase of the award-winning Wildlife Watch campaign partnering with our Creative and Digital teams to take the Watch to streets across Europe giving wide access to the amazing work being done to protect the wildlife in South Africa. In the past year Suzy has also led campaigns for P&O Ferries and Starbucks as well as working closely with the Corporate and Healthcare teams on growth opportunities across a number of key clients. With a passion for retail and a dedication to delivering work that matters, Suzy takes a people first approach when it comes to executing award winning campaigns for her clients. She works tirelessly with leaders across Edelman to collaborate on briefs producing work that is earned first in thinking and delivery.

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