How Brands Fight Back: The Blueprint to Beating Ad-funded Piracy
Allie Wootton of Sky and Peter Szyszko of White Bullet, are interviewed by Julia Linehan of The Digital Voice, on the issues facing the industry and what you can do as an individual to combat them regardless where you work in ad-land.
The Brand Safety Summit Series, produced by The 614 Group in partnership with the major agency holding companies, brings together media, marketing, and technology professionals who are passionate about making digital advertising the safest and most trusted medium for brands and consumers.
Speakers
Julia Linehan
Founder and Managing Director
The Digital Voice
I founded The Digital Voice in 2012 and the company is an award winning B2B PR agency specialising in delivering PR and more for Adtech and Martech disruptors and challengers. We deliver digital communications, PR, content creation, press distribution, thought leadership, event MCing, awards writing, B2B marketing, SEO management, social media management and event experiences - all with boundless energy.I have expert knowledge in PR, communications and event content creation for adtech and martech companies. In my role as Founder and Managing Director of The Digital Voice, I manage a team of 14 brilliant minds, that delivers PR, communications, social media and showcase experiences for long-term clients impact.com, Just Premium, White Bullet, Hybrid Theory, Brand Metrics, Adverty, Cavai, Adnami, Lumen Research, Verasity, Optable, Audience Store & tmwi.I started my career in digital advertising at Dennis Publishing 26 years ago and I have been at the heart of the changing digital media landscape ever since. I have held major commercial roles both agency and media side including Associated News, 614 Group, The Mirror Group, Dennis Publishing, IAB, Nexus Business Media and UPC Media.Known as 'The Voice', I am a regular industry commentator and speaker and I was nominated for the Greatest Individual Contribution Award at the New Media Age Awards 2010. In 2016, I was voted top 5 Digital Trading Leaders 2016 at The Drum Digital Trading Awards. Most recently, I was nominated for Global Ad Tech Personality at The Wires 2020 and SheHasNoLimits Community Maker 2020 award. In 2021, I was awarded IAA 21 women in 2021 plus was included in the 40OverForty list for 2021.I am the co-founder of Digital Leading Ladies which is currently comprised of 250+ of the most senior and entrepreneurial women in the digital advertising industry. Digital Leading Lads and Ladies was then set up in 2019 and has 290+ of the finest minds in UK ad tech who share information, expertise and connections with other media veterans. In 2022, I joined the Bloom UK leadership team as Head of PR. and I am a supporter of TWIPN and The Digital Voice is proud to partner with this growing network.Finally, I am also proud to be co-founder of SPILL - Sober Party Industry Lads and Ladies which was set up for people who work in the digital ad industry who've said no to alcohol or wish to be a mindful drinker. SPILL is for anyone who is sober curious and wants to be part of an industry group which supports that.
Peter Szyszko
CEO and Founder
White Bullet
Founder and CEO of White Bullet Solutions Limited, winner of UK Intellectual Property Office award in technology and innovation. White Bullet detects and demonetises piracy. White Bullet offers the IPI Index, an AI-based IP risk assessment tool for websites, with applications to guide Internet intermediaries, rights holders and the placement of online advertising. IP and digital media lawyer. Owner of Lexteq Limited Digital Media Consulting.
Allie Wootton
Group Lead, Anti-Piracy Advertising and Payment Strategy
Sky
Following 16 years working in media on both agency and broadcaster side Allie moved into the Anti-Piracy world. Now leading the Sky Group function across Advertising and Payment Strategy Allie applies her media knowledge to drive down advertising and payment monetisation by pirates. This involves working with vendors, payment providers and law enforcement authorities to identify areas of concern, disable revenue streams and drive lasting change across the industry.