Brand Safety Summit Series

How Do Marketers Balance Authenticity and Suitability When Buying Ads in Gaming Environments?

Prerna Pant of Radarr, Jamie Lewin of Mana Partners, Vikas Gulati of Jambox Games, and John Miskelly of GroupM discuss how marketers should balance risk tolerance against their need to reach gamers while navigating the violence and profanity that is oftentimes found during live streaming.

The Brand Safety Summit Series, produced by The 614 Group in partnership with the major agency holding companies, brings together media, marketing, and technology professionals who are passionate about making digital advertising the safest and most trusted medium for brands and consumers.

Speakers

Vikas Gulati

Founder & CEO

Jambox Games

Founder & CEO, Jambox Games - The Next Gen Competitive Game Publishing Platform. Business Leader & Senior Management Executive in Mobile Gaming, Adtech, Business Development and Partnerships. 20+ Years in driving business growth, turnarounds and scaling up start ups.

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Jamie Lewin

Managing Partner & Chief Strategy Officer

Mana Partners

A culturally curious, adept and adaptive strategist - with over a dozen years’ experience building cult-like teams, creating brand partnerships and driving innovation. A career spent, predominantly with WPP's Mindshare, creating locally, regionally and globally-awarded work; with a multitude of brands, across a plethora of categories, countries and cultures.

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