A marketer by training and a digital advertiser in execution. I partner with brands and agencies to harness their media to the best of its capabilities. Specializing in the Ad tech ecosystem with expertise across multiple digital platforms. My experience gained across brand, agency, and vendor partner roles has equipped me with the knowledge of understanding, solving, and implementing a marketing challenge from different perspectives.

A strategic thinker, thought leader, and a high performer, offering diverse and accomplished experience in the advertising industry. Holds a reputation for providing strategic out-of-the-box ideas with simple execution to solve business challenges and drive real results. Sought after for catalyzing business growth, solving challenges, building strategic roadmaps, improving margin growth, and all things ad tech.

Over the 18+ years of my global career in the US, Singapore and Hong Kong, I’ve been keenly focused on building teams and driving commercial success for technology products.I was one of the trailblazers of Search Engine Marketing at Overture (Yahoo!), where I launched the marketing solution in APAC and EMEA that grew to be a USDx billion global business.I moved from my strategic role at Yahoo! US and joined the APAC team to be at the frontline of business development. Over this period, I was assigned to multiple roles to build a regional team, put sales processes in place, establish new partnerships, and revitalize under-monetized assets. These resulted an increase in ASEAN display ad revenue by more than x% , x% ASEAN audience growth, x% increase in APAC email revenue.As a self-starter with an entrepreneurial mindset, I threw myself out of my comfort zone and began my startup journey with AT Internet APAC, a leading Big Data platform. With a mere 5-people team, I led business expansion of x% in less than two years, competed fiercely with established players like Google, Adobe, Webtrends, etc. Continuing this entrepreneurial journey, most recently I’ve been helping various AI startups on establishing product-market fit, building teams and global commercial expansion.The take to my diverse roles has been about developing unique insights into businesses with an analytical approach, challenging the status quo, setting the vision, recruiting and motivating the team to grow with the business, and last but not least delivering tangible commercial results.

Megan Reichelt is a Strategic Partnership Manager for IAS.