Seun leads Matterkind UK and Ireland, IPG (Interpublic Group) Mediabrands’ addressable activation agency.  In his role, Seun focuses on enhancing and expanding the agency’s capabilities across new channels. Along with his leadership team, Seun is supercharging Matterkind’s strategic data and product offering on behalf of fellow IPG Mediabrands agencies – Initiative, UM and Reprise – as well as its global roster of clients including Amazon, American Express and Johnson & Johnson. Seun came to Mediabrands from Mindshare UK, where he was Digital Integration and Operations Director, heading up both the programmatic and affiliate teams. He was also responsible for driving digital integration across the wider digital department, across all clients in the agency.   Previous to his time at Mindshare, Odeneye started his career as an intern at AdLink Internet Media before moving to Microsoft, where he worked for 10 years across various parts of their portfolio, eventually becoming the Head of Microsoft Performance Network & Mobile Strategy Lead in the UK.   Outside of work, Seun loves spending time with his wife and two beautiful children, who keep him very busy. For his sins he supports Arsenal and loves watching boxing. 

Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet.While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value.He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi.