Ellie Edwards-Scott is Co-Founder of The Advisory Collective, a digital consultancy working with businesses, supporting their successful launch and growth strategies as well as digital acceleration projects. Ellie has over 20 years’ experience in the advertising and media industry, the last 15 of which have been within digital. Ellie started consulting in 2015, first working with Dentsu Aegis on the integration of Amnet into the wider media planning and buying arm Amplifi and then with companies such as Adform, BMB Agency, Goodstuff Communications, Ligatus and Turk Telekom. A champion for inclusivity, Ellie has sat on the AdTECH London advisory board and is Co-Founder of Digital Leading Ladies which was created as an informal and inclusive group in 2018 and currently comprises 250+ of the most senior and entrepreneurial women in the digital advertising industry. The group aims to open doors for females within the industry, providing speakers for events and contributors to industry opinion pieces. She is currently launching a group for Black women in Media – aiming to increase visibility and opportunities within the sector.In 2018 Ellie was appointed Non-Executive Director of Look Ahead Housing & Care Ltd, a position that enables her to take her digital knowledge and understanding into the care and support sector. She is also a trustee for Digilearning a charity that teaches digital skills to young adults from diverse socio-economic backgrounds.

John is Managing Director of APEX Content Ventures at Publicis Media where he is charged with providing innovative funding solutions for producers and distributors around the world. Since 2017, APEX has provided funding to broadcasters for hundreds of Prime-Time TV programmes in Europe and USA. He was previously Founder and Managing Director of Apollo20, an all3media company, specialising in funding content production and distribution.​Over the last 20 years, whilst at North One Television, another all3media company, he produced hundreds of hours of Branded Content. He has launched and managed Branded Linear TV Channels, notably for Audi, he was the first commercial content partner at YouTube and threw 16 people out of an airplane for a Live TV Commercial for Honda.

Deep experience in the ad industry, publishing and mediatech. Focus on ethical advertising and tech.