Is War Brand Safe?

The war in Ukraine is a cruel act of aggression that's unfolding before our eyes each day. The business of news needs our support through advertising, and yet, the issue of adjacency to news remains. Justin Pearse of Bluestripe Group, Adrian Lacey of TAG, and Anthony Crocker of The Telegraph have an open discussion between advertising leaders on if war is brand safe.

The Brand Safety Summit Series, produced by The 614 Group in partnership with the major agency holding companies, brings together media, marketing, and technology professionals who are passionate about making digital advertising the safest and most trusted medium for brands and consumers.

Speakers

Anthony Crocker

Head of Campaign Innovation

The Telegraph

Anthony Crocker is the Head of Campaign Innovation for The Telegraph.

Adrian Lacey

Director of Policy and Standards

TAG

My history of success comprises over 25 years in print and digital advertising covering corporate strategy, product management, business planning, stakeholder relationship management, and ad-technology and platforms for and with blue-chip, globally respected companies.

Justin Pearse

Editor New Digital Age & E-commerce Age, Partner

Bluestripe Group

Editor at New Digital Age, the publication for the digital media and marketing industry. Partner at Bluestripe Group, a diversified media business offering communications, content and media products for the media, advertising and technology industries.I've worked in the digital media industry for over twenty years, with roles spanning journalism, branded content and PR. Founded and ran the award-winning Drum Studios, the branded content arm of The Drum, before joining Digiday to launch its creative content agency Custom in Europe.Previous to the Drum, I spent two years as Associate Director at content, community and communications agency Bite.Before this, I was a journalist for 16 years, working at titles including IT Week and ZDNet, ending up as Editor of New Media Age where I spent 12 years in total.I've appeared regularly on television, radio and in the national press as an expert on digital media, from BBC’s Newsnight to Channel 4 news and the national press.Previously sat on the board of trade body BIMA (British Interactive Media Association) and acted as a member of the IAB Content Council.

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