Experienced Programmatic Lead skilled in DoubleClick, Amazon Marketing Services (AMS) and Adobe Advertising Cloud. Strong professional with a Bachelor’s Degree focused in Philosophy from Univeristy of Nottingham.

Lauren has over 16 years of digital experience focused on developing and co-developing digital strategy for brands across advertising, media and marketing; wrapped up by strong broad expertise in data, analytics and technology.  Lauren has worked with 100+ brands across a variety of industries, in strategic planning, activation and innovation in the digital vertical. Lauren regularly contributes thought-leadership opinion in the digital media industry, with a passion for digital transformation, emerging technology and the application of ML/AI.  Lauren is also passionate about diversity, equality and equity.  Lauren is a regular speaker on topics focused on driving meaningful change in the advertising industry, and is a member of Media For All, a board advisor for Mediatel’s future of media and a board advisor for noturning back.

On a mission to help Gen Z to shape their future.-We know this is best done with brands, as brands shape countries and culture like many only wished they could.-We enable agencies and brands to crowdsource qualitative and quantitative feedback, ideas and insights from our global Gen Z community within 72 hours.Trusted by Amazon Prime Video, eBay, Gymshark, PepsiCo, Sky and more.Join our Gen Z community and be paid for every insight you provide.Our community are based in over 111 countries including the UK, US, EMEA and beyond.