Protecting Digital Advertising in APAC
Nick Stringer of the Trustworthy Accountability Group (TAG), shares the results of the latest ad fraud snapshot research for APAC, conducted in partnership with The 614 Group.
The Brand Safety Summit Series, produced by The 614 Group in partnership with the major agency holding companies, brings together media, marketing, and technology professionals who are passionate about making digital advertising the safest and most trusted medium for brands and consumers.
Speaker
Nick Stringer
Vice President, Global Engagement & Operations
TAG
Nick Stringer is Vice President of Global Engagement and Operations. Nick's role is to develop TAG's international footprint and to ensure a consistent approach across markets to tackling criminal activity and promoting brand safety in the digital advertising supply chain. He liaises with companies, industry groups and trade bodies all across the world to achieve this. Nick is a certified Brand Safety Officer (BSO) and is based in London, United Kingdom. Between 2008-2015, Nick was Director of Regulatory Affairs at the Internet Advertising Bureau UK (IAB UK), establishing IAB UK's public policy and regulatory affairs department and spearheading the digital advertising sector's efforts to grow within an optimal policy and regulatory environment. This included the development of various UK and EU good practice initiatives such as on privacy, native advertising, display advertising trading, copyright and social media. It also included advocacy – both at UK and EU level – on privacy and data protection legislation, including the EU ePrivacy Directive and General Data Protection Regulation (GDPR). Between 2009-2015, Nick was also Vice-Chair of IAB Europe's Policy Committee and between 2013-17, Nick chaired the European Interactive Digital Advertising Alliance (EDAA), the sister body of the US Digital Advertising Alliance (DAA), which administers the EU industry initiative on interest-based advertising. Prior to IAB UK, Nick worked at leading UK mobile network operator, Orange (now EE), leading public policy issues across both mobile and broadband sectors. He has also worked in the UK Parliament. Nick earned a BA in Politics from the University of Newcastle upon Tyne in the United Kingdom.