Reimagining Ad Measurement in a Post-cookie World
Christina Oh of DoubleVerify, Sachin Dsouza of Precision, and Sunil Naryani of dentsu highlight advances in today’s contextual targeting technology and discuss how attention metrics are providing valuable insights for campaign optimization and performance.
The Brand Safety Summit Series, produced by The 614 Group in partnership with the major agency holding companies, brings together media, marketing, and technology professionals who are passionate about making digital advertising the safest and most trusted medium for brands and consumers.
Speakers
Sachin Dsouza
Director of Programmatic Supply
Precision APAC - Publicis Media
Sachin Dsouza is the Director of Programmatic Supply for Precision APAC - Publicis Media.
Sunil Naryani
Chief Product Officer
dentsu APAC
With an established track record of using technology to provide client solutions and in generating novel revenue streams, Sunil has successfully led market enablement of data-led solutions, digital leadership and has built one of the strongest digital & programmatic practices in the region. Sunil is now focused on future-proofing Dentsu’s approach to data, platforms & products to provide market leading client solutions.
Christina Oh
Sales Director
DoubleVerify
Media agency professional with 13 years of experience across Asia Pacific, Middle East, Africa and US region.
Rob Rasko
President
Brand Safety Summit Series
Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies. Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet.While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value.He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry. Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi.