The Ad Industry’s Adoption of GARM’s Framework: Progress, Potential, and Roadblocks

On its inception, Brand Safety was about making sure your brand didn’t appear against the worst content, content that should never be monetized. Alex Thomas of GroupM, Rob Rakowitz of Global Alliance for Responsible Media & the World Federation of Advertisers, Osita Osadebe of Reuters, and Betty Vo of DoubleVerify talk about now equally important it is for brands that their advertising is running in suitable, as well as safe, environments.

The Brand Safety Summit Series, produced by The 614 Group in partnership with the major agency holding companies, brings together media, marketing, and technology professionals who are passionate about making digital advertising the safest and most trusted medium for brands and consumers.

Speakers

Osita Osadebe

Programmatic Specialist, EMEA & APAC

Reuters

Osita joined Thomson Reuters in July 2016, as a Programmatic Sales Support Executive, and has since transitioned to lead, as a Programmatic Specialist. In this role, Osita is commercial, operational, technical, and strategic operability of the programmatic unit across both regions.  Osita started his career in conference marketing putting together marketing materials for delegates before moving onto Gumtree to spearhead a new initiative to introduce recruitment advertising packages to brands, recruitment agencies and SME’s outside of the Greater London area. It was in this role where he gained his first insights into digital and has since wanted to be at forefront of innovative technologies within media. After some time at Gumtree, Osita went on to work with RTB enabled mobile technology startups before joining Reuters. I am passionate about the power of ideas and the impact on our imagination and adaptability.

Rob Rakowitz

Initiative Lead

GARM, World Federation of Advertisers

Award-winning global marketer with 20+ years of experience spanning creative, media, research, and strategy functions from both agency and client perspectives. Expert in shaping multifunctional teams to harvest growth with a focus on fusing communications and commerce with technology and data. Adept at reshaping and leading client-agency teams to address changing media and retail landscape using insight, investment and innovation. Nationally ranked cyclist bringing performance team building into the office. Advocate for talent development and coaching within teams to achieve goals. Passionate about identifying marketplace trends and opportunities and translating them into positive growth platforms for top global brands including Mars, American Express, Visa, Pernod Ricard, P&G & McDonald’s.

Alex Thomas

Senior Brand Safety & Quality Manager, UK & EMEA

GroupM

Alex Thomas is the Senior Brand Safety & Quality Manager, UK & EMEA for GroupM.

Betty Vo

Senior Enterprise Sales Director

DoubleVerify

Ad verification expert, helping brands and media agencies to solve digital advertising quality challenges.

Partners

Gold Partners

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Media PArtner

Founding Agency Partner

Premium Global Content Partners