The Quality and Performance Equation: Quality + Performance = Success
DoubleVerify’s Lauren Tiley moderates a discussion with Leonel Silva of Vodafone to talk about how brands can ensure they’re aligned with the most suitable content for their messaging. The panel highlights privacy-friendly solutions that have enabled brands like Vodafone to drive campaign performance without relying on third-party cookies.
The Brand Safety Summit Series, produced by The 614 Group in partnership with the major agency holding companies, brings together media, marketing, and technology professionals who are passionate about making digital advertising the safest and most trusted medium for brands and consumers.
Speakers
Lauren Tiley
Senior Director, Strategic Client Partnerships
DoubleVerify
Lauren Tiley is Senior Director, Strategic Client Partnerships at DoubleVerify, responsible for consulting with global brands to integrate DoubleVerify solutions within media and marketing services. As one of DV’s most tenured international team members, Lauren has over 6 years of experience managing brand and agency business at the company. Prior to joining DoubleVerify, Lauren was a global Marketing Director at American Express, where she launched and marketed several innovative digital partnerships to grow commerce and share of wallet amongst Cardmembers. Lauren has extensive experience in all forms of paid media, having grown her career in television planning and buying at Wunderman and MEC (now Wavemaker), and transitioned to Mashable.com where she was the first Global Director of Advertising just at the start of the “new wave” of social media.
Leonel Silva
Global Brand & Media Senior Manager
Vodafone
Leonel Silva is the Global Brand & Media Senior Manager for Vodafone.