TikTok Presents: Who Will Lead Us Into the Creator-Based Economy?
Luke Townsin of TikTok Creator Marketing Solutions, Danny Bugler of TikTok, Nilam Atodaria of INCA - GroupM, and CC Clarke join a panel discuss how brands can create success by working with creators and consider the responsibilities of both brand and creator to protect reputational risk, all whilst maintaining a brand suitable presence by understanding the foundations of safety.
The Brand Safety Summit Series, produced by The 614 Group in partnership with the major agency holding companies, brings together media, marketing, and technology professionals who are passionate about making digital advertising the safest and most trusted medium for brands and consumers.
Speakers
Nilam Atodaria
Global Product Director
INCA - GroupM
Nilam Atodaria is the Global Product Director at INCA, GroupM’s brand safe influencer marketing solution. She is responsible for exploring upcoming trends and opportunities, not only to define INCA’s unique product suite, but also to help shape the future capabilities of influencer marketing more generally. Nilam’s knowledge and expertise is underpinned by her extensive background in the industry, having spent over 7 years in influencer marketing. She has an excellent track record of supporting business growth and scale internationally and is passionate about delivering new product offerings and innovative solutions for clients.
Danny Bugler
Senior Legal Counsel
TikTok
Danny Bugler is the Senior Legal Counsel for TikTok.
Luke Townsin
Head of Operations, EMEA
TikTok Creator Marketing Solutions
Experienced business leader and strategist with a demonstrated history of launching and growing new business’ across international markets. Specialism in influencer/creator marketing with a focus on growth strategy, business development and operations.