About the DE&I Summit @BrandSafetyWeek
The inaugural DE&I Summit @BrandSafetyWeek features a powerful community of brands, media buyers, tech leaders, and C-suite executives coming together to spotlight perception gaps, inclusion bias and solutions, the truth about blocked terms, brand safety and diverse audiences, building diverse teams, and expanding your consumer base.
Best Practices for Buying Black-Owned Media
The system as it stands today can stifle Black-owned media and creators. Historical terms connected to the culture have ended up on block lists putting Black media at an obvious disadvantage, and disregarding necessary nuance and social relevance. Join Kerel Cooper, President of Advertising at Group Black, Lashawnda Goffin, CEO at Colossus SSP, and Gonzalo Del Fa, President at GroupM Multicultural as they discuss how we unpack and dismantle the bias that exist in buying Black-owned media, and how we encourage brands to make active changes to build a better and more equitable future.
Building an Inclusive Brand: Why Inclusion Needs To Be the Next Critical Business Practice
During this panel, BRIDGE, the first purpose-driven DEI trade organization to serve the global marketing industry, will take the stage with board members to share a brief preview of its pioneering research and what it will take to become an inclusive brand/company. We will help companies discover how they identify their own gaps across the workplace, workforce, and marketplace and explore strategies on how to dismantle and rethink the structural barriers contributing to inequities - all to be ready for a future where consumers and employees are simply demanding companies change the world for the better.
Building Diverse Teams for Stronger Consumer Connection
Consumers are at the core of our business. Yet when we build and grow our companies we often don’t consider how the diversity of the teams impacts the communities that pay the bills. Reema Elghossain, Creative Planning, Global Diversity & Inclusion Lead at Netflix, and Carl Desir, Founder & Coach at Homecoming Coaching and DEI Consultant, sit down and have a candid conversation about the relationship between the diverse teams we build and their influence on consumers.
DE&I Advertising Means More Consumers! Case Study: Brand Advance Group & Meta
Christopher Kenna, CEO North America, BA Diversity Media Inc. speaks with Sarah Bakai and Devinn Tafaro from Meta to explore their successful partnership in reaching across minority communities and their owned media and to reveal the results this continued investment has achieved.
Why This Year Was Important!
Rob Rasko kicks off the day with opening thoughts and an overview of the day's highlights.
TikTok Runs in the Family: Empowering Teens and Parents to Thrive in An Ever-Evolving Digital World
At TikTok we recognize the vital role parents/guardians, educators, and other trusted adults play in supporting young people as they start their digital journeys. In this session, TikTok is joined by National PTA to discuss how they work to keep teens safe on the platform, and the tools and resources that are available to help families adapt and thrive in the ever-evolving digital environment.
Brand Suitability in the Age of Misinformation
In this session, Zefr, a global leader in brand suitability across walled gardens, along with IPG/MAGNA will present findings from a new study with Magna Media Trials that examines the influence of misinformation on consumer sentiment and brand impact—as well as what people expect from brands when it comes to misinformation.
Supporting Teens: Designing with Well-being and Safety in Mind
Please join Meta's VP Client Council and Industry Trade Relations, Samantha Stetson, Dr. Alfiee Breland-Noble, Founder, The AAKOMA Project + Chief Mental Wealth Officer, The Mental Wealth Alliance, and Meta’s Head of Youth Wellbeing, Vaishnavi J for a discussion about how brands can work with experts to design products and features to support teen well-being and safety.
How Influencer King of Memes Tank Sinatra Delivers for His Brand Clients
Tank Sinatra, king of memes, has more than 11 million followers on his various platforms. He banks 4 billion impressions a year, making him the No. 1 meme creator in the history of social media. From humorous takes on everyday absurdities to paid gigs for major brands, Tank is responsible for an untold number of memes and is a pioneer in influencer marketing.
Hear Tank share his story of how he became an influencer along with his insider insights on how he delivers on brand safety.
Preserving the Democratic Internet: Avoiding Inherent Bias in Digital at the Intersection of Conscious Marketing and Performance Marketing
Brand safety measures, including "black lists" and data and algorithmic biases, can censor, consciously or not, valuable content on race, gender, and sexuality. In turn that can discourage publishers from putting out content around these themes and reaching interested audiences. Notice the problem?
Driving Quality and Performance on CTV
Over this past summer, Nielsen reported that, for the first time, streaming surpassed cable networks to claim the largest share of U.S. TV viewing during the month of July. Many in our industry knew this eventual transition was only a matter of time. Join DoubleVerify, Snap, dentsu as they discuss third-party measurement and CTV. As more eyes and dollars are spent on Connected TV (CTV), there is heightened scrutiny and demand from marketers to have the same inventory quality assurances (fraud free, viewable, brand suitable) that they do across their other media channels.
Streaming and Advertising: What’s Now & What’s Ahead
Safe & Sound: How Spotify Is Raising the Bar on Audio Brand Safety
A North Star for Brand Safety Is Paramount
GroupM’s digital investment is brand safe, ethical, inclusive, credible, and sustainable. The media investment group – part of WPP – continually evolves its approach and tools to identify and eliminate brand exposure to new threats and take advantage of new opportunities that emerge within the digital advertising ecosystem. Key to that approach is the group’s Responsible Investment Framework that anchors decision-making and provides a north star for excellence.
Progress and Promise: Raising the Brand Safety Bar
The digital advertising industry has made tremendous progress in fighting fraud and setting a brand safety “floor.” But we’ve still got plenty left to do. Join Team TAG for a discussion of how we can raise the brand safety bar to achieve greater transparency, safeguard consumer trust, and truly get the upper hand in the battle to keep criminal elements out of the digital ad ecosystem.
The Future Is Live: Leveling Up Brand Safety at Twitch
Cultural shifts are emerging in how the new generations consume content. As gaming has become mainstream, it’s driven a desire for more cooperative and participatory media. The next generation of consumers are rejecting over-produced content for something more real and interactive that reflects this reality. Authentic and community-driven experiences have been at the heart of Twitch since the beginning. With live ephemeral content, long form video and collaborative experiences, Twitch is the nexus that brings people around the world together to engage, express themselves, and feel seen.
Livestreaming entertainment presents unique safety challenges. As other media companies are increasingly leaning into live, Twitch is leading the industry in defining best practices for keeping its global community and advertising partners safe.
Building a More Privacy-Centric Ecosystem
Media Leadership and Brand Safety: Individual Responsibility and Industry-Wide Collaboration: A Look Back at the Creation of GARM from Unilever and What is Next in Store for the Industry
Rob Rakowitz and Luis Di Como co-founded the Global Alliance for Responsible Media (GARM) together three years ago with several other industry leaders. Rob interviews Luis to understand how one of the world's largest advertisers sees the journey towards a more responsible media marketplace - looking back, and looking forward.
Agency Perceptions of Suitability in the Age of CTV
Becoming a Brand Safety "Officer"
Hear Mark Proulx, Senior Manager, Brand Safety & Marketing Data Compliance, Johnson & Johnson, as he shares his insights about the evolution of the role of a brand safety officer at a leading consumer brand today -- and what is expected of him and what he expects from his agency and media partners.
Brand Safety Week New York Closing Party with DJ Hesta Prynn
Presented by Meta