BRAND SAFETY SUMMITNEW YORK

VIew On-Demand Sessions

  • Image November 1 -
    November 2, 2023
  • Image The Programmatic Conversation
    Nov. 1 - 12:30 PM - 6:00 PM
    Brand Safety Summit
    Nov. 2 - 8:00 AM - 6:00 PM
  • Image Convene at One Liberty Plaza
    1 Liberty St, New York, NY 10006

Who Has Attended

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BRAND SAFETY WEEK BEGINS IN:

WE HEARD FROM:

Nick Law Keynotes: The Creative Chairperson of Accenture Song unpacks the "Complexity Tax"
Brands: Albertsons Media Collective, Bayer, CVS Media Exchange, Mastercard
Agencies: dentsu, GroupM, IPG, Publicis 
The Leading Platforms: Google, Meta, Spotify, TikTok, Twitch
Top Publishers: NBCU, NY Post
Ad Tech Pioneers: Channel Factory, DoubleVerify, Zefr

 

 

Speaker Lineup

Javan Rice

Senior Vice President, Programmatic

dentsu Media US

Javan Rice is a dynamic and results-driven marketing leader with over 16 years of comprehensive experience in digital advertising. Throughout her distinguished career, Javan has consistently demonstrated her ability to combine strategic vision with hands-on expertise to drive transformative growth for global brands. For the past ten years, her passion and concentration have been evolving marketers' digital strategies through tech-enabled, data-driven media solutions serving as the SVP, Digital and Programmatic for dentsu US. She has had the pleasure of supporting premier brands like Hershey and P&G through various phases of marketing transformation, resulting in the successful expansion of their digital presence and their advancement to the digital landscape's cutting edge.

Javan also serves as a member of the Ad Council's Media Advisory Council, assisting the non-profit group in its programmatic efforts.

Nick Law

Creative Chairperson

Accenture Song

Nick is the Creative Chairperson of Accenture Song. He joined in February 2022 as Global Lead for Design and Creative Tech.

 

Prior to Accenture, Nick was VP, Marcom Integration at Apple where he was one of three VPs leading the global design and marketing group. His role connected classic narrative advertising to social and performance marketing, and a suite of owned and partner digital channels. He helped integrate social into the core marketing teams and elevate lifecycle marketing for Apple services. His role included leading the Interactive team to redesign apple.com into a more modern DTC channel, integrate screen based digital experiences into Apple Stores, and expand the digital commerce and marketing for thousands of global channel partners. During his time in Cupertino, Apple won multiple Brand of the Year awards. Media Arts Lab, one of the vendors he directed, also won many creative awards, including Agency of the Year.

Before Apple, Nick was Chief Creative Officer Publicis Groupe, President Publicis Communications where he helped drive a unified creative vision across all Publicis Groupe’s creative brands (including Leo Burnett, Saatchi and Saatchi, Publicis Worldwide, and BBH), while leveraging the power of data and technology, across all solution hubs (Publicis Communications, Publicis Media, Publicis.Sapient, Publicis Health and Publicis One). As a member of the executive committee he also helped shape the strategy of the Groupe.

 

Previously, as Vice Chairman, Global Chief Creative Officer, at R/GA, Nick led the strategic and creative vision of one of the most storied and innovative companies in the world. He worked with clients such as Nike, Beats by Dre, Samsung, HBO, Johnson & Johnson, IBM, Verizon, and Google. In 2001 when Nick started at R/GA it was a 100-person web design agency. 17 years later it had grown to 2,000 people, across 18 offices, with a world class reputation in product and service design, advertising, consulting and ventures.

 

During his tenure, R/GA became one of the most awarded agencies in the world, winning every major creative accolade, including five Cannes Lion Grand Prix, one D&AD black pencil, 20 entries from the AICP show in the permanent collection at the Museum of Modern Art, and one Emmy (after being nominated three times). R/GA also won agency of the year from key award shows and industry publications (including Cannes and D&AD), and Adweek named R/GA Digital Agency of the Decade and Nike+ Campaign of the Decade.

 

Nick’s career in design, advertising and digital media has spanned 30 years and four continents, working with the brightest and best across multiple creative disciplines. He has twice been named in the Creativity 50, a list of the world’s most influential creative people.

 

A native of Sydney, Australia, he now lives in Brooklyn.

Sheila Colclasure

Global Chief Digital Responsibility & Public Policy Officer

IPG

As Global Chief Digital Responsibility and Public Policy Officer, Sheila leads the global data policy and digital responsibility strategies for Interpublic Group (IPG) ensuring that data and digital technology are used ethically and accountably across the enterprise and with IPG clients. This means ensuring data and tech are used in ways that serve people. She helps ensure practices operating at the leading edge of digital technology are consistent with principles of responsible, respectful, proportionate and fair data use. Sheila is responsible for public policy engagement with regulators, policy groups, clients, and other key stakeholders globally, advocating for ethical advertising and marketing practices, in ways that earn trust. She is an advisor on the development and deployment of data-driven and digital solutions and services.  She is a trusted thought partner, advisor, and reputational champion for IPG companies.   Ms. Colclasure is a recognized global thought leader on applied data ethics, accountable data governance and human-centered digital responsibility.  Sheila has extensive knowledge of laws and societal expectations governing the collection and use of information, with particular depth in the rapidly evolving data-driven advertising and marketing ecosystem and ethical AI.  She is sought out by policy makers, regulators, and government agencies for her views on data integrity and how to address the complexity of operationalizing and harmonizing next-generation data governance for the global digital data-driven ecosystem. Sheila is a Presidential Leadership Scholar, Silver Apple Honoree (MCNY 2022), 

“20 Top Women in Media and Adtech – Data Demystifier” (2022), and by CSO as one of the “12 amazing women in security” (2017.) 

David J. Moore

Founder of 24/7 Media and Founder of Xaxis

For over 45 years, his career has centered on the intersection of media, technology, and advertising.  He has held many roles, ranging from founding and leading digital ad industry startups to senior executive positions at WPP. The central theme of his work is finding new ways of making technologies work for marketers. His fascination with creating value for marketers through technology led him to pioneer innovation in early digital ad networks, the uses of search engine marketing, new methods of behavioral targeting, and big data. Earlier in his career, he co-founded 24/7 Media and led the company from a startup to a digital marketing and ad technology leader. WPP ultimately purchased 24/7 Real Media for $649 million.  With this purchase, he joined WPP, where he successfully led the transformation of Xaxis offerings as the digital industry ad industry evolved and served as the global president of WPP Digital. 24/7 Real Media was transformed to Xaxis and now exists as part of GroupM Nexus. David helped to steer the digital ad industry's development as a Board member of the Interactive Advertising Bureau (IAB) for over 20 years, as Chairman from 2009 to 2011, and as the first Chairman of the IAB Tech Lab. As a Board member and Chairman of the Finance Committee of the Advertising Education Foundation (AEF), he helps ensure the development of the next generation of advertising executives.

Deva Bronson

EVP, Global Head of Brand Assurance

dentsu

As EVP, Global Head of Brand Assurance, Deva leads dentsu’s US and Global Media Brand Assurance offerings, bringing together Brand Responsibility, Brand Safety, and Brand Suitability to address evolving media threats and enable clients to make the best, most responsible media decisions. In this role, Deva partners closely with others across the organization, including on the Investment and Economic Empowerment teams, to constantly monitor and understand best practices in deliverability, suitability, viewability, responsibility, and sustainability. Deva is also leading the creation of a global Brand Assurance steering committee. Prior to taking on the Brand Assurance leadership role this year, Deva served as the EVP, Head of Digital Investment, leading marketplace strategy and positioning across digital & publishing for dentsu’s US media agencies.

A true digital native with nearly 20 years of experience in the media industry, Deva spent several years within GroupM and Publicis agencies, with client experience spanning the Technology, Pharmaceutical, CPG, Retail, Financial Services and B2B verticals. Deva also spent three years on the client side within the KFC Corporation and was responsible for the development and launch of the brand’s digital marketing discipline.

Danielle Wolinsky

Global Lead, Advertiser Trust & Responsibility

Google

Danielle Wolinsky is the Global Lead, Advertiser Trust & Responsibility for Google.

Samantha Stetson

VP Client Council and Industry Trade Relations

Meta

Samantha Stetson is a seasoned leader with over 25 years of marketing and sales experience in technology and healthcare IT. Samantha’s career reflects a proven track record of building and leading programs that extract a huge amount of impact from small teams.  She is seen as a visionary who can make things happen. She has a deep passion for striving for excellence and pushing the boundaries of what is possible. She has served in a global capacity, which has allowed her to develop a deep empathy for the world we live in and the challenges outside of the United States. Samantha is currently the VP of the Client Council and Industry Trade Relations Team at Meta. The team’s mission is to foster a “customer first, customer best” culture throughout Meta. During her 9 years at Meta, Samantha has been responsible for building Meta’s Client Council franchise. The Councils are made up of top marketing and agency executives from Meta’s key clients and agency partners such as P&G, Unilever, Netflix, Pepsi, Coke, Walmart, etc., and the six major agency holding companies. She grew the franchise from one global council in 2011 to 14 global and regional Councils by end of 2020. Through these councils, she learned how to build deep cross functional relationships and manage complex issues to drive internal and external alignment.  The Councils are seen as an indispensable part of Meta’s commitment to listening to their Customers and building deep relationships grounded in trust. The feedback gleaned during these meetings has helped influence some of Meta’s most important go-to-market strategies Samantha and her team are also responsible for leading relationships with the industry trade associations to partner on some of the most complex challenges facing the future of the digital ecosystem from brand safety to cross media measurement to data privacy.Samantha lives in Newtown Square, PA with her husband David and two children, Hadley (13) and Hunter (15). In her spare time, she enjoys Bikram Yoga and skiing. She grew up as a competitive figure skater and competed in the US National Championships.

Dominic Chu

Senior Markets Correspondent

CNBC

Dominic Chu is a senior markets correspondent for CNBC, located at the network’s Global Headquarters in Englewood Cliffs, N.J. He appears during CNBC’s Business Day programming and contributes to CNBC.com.

Previously, Chu was a New York-based markets correspondent for Bloomberg Television, where he covered the stock, bond, currency and commodities markets. During that time, he interviewed some of the world’s top money managers and business executives, and he also was part of the team that covered Hurricane Sandy and the Boston Marathon bombings. In addition, Chu handled sports business reporting for the network.

Chu brings extensive knowledge of the financial markets, having worked in sales and trading for UBS Investment Bank, mutual fund management for Hennessy Advisors and investment management for Seascape Capital.

He has spoken at numerous industry conferences and was a regular contributor to radio and television outlets across the country.

Chu holds a Bachelor of Science degree in hotel administration from Cornell University.

Traci Spiegelman

Vice President, Global Media

Mastercard

Traci Spiegelman, Vice President, Global Media at Mastercard, is responsible for guiding regions and markets on Mastercard’s overall media strategy and driving consistency across the world as it relates to KPIs and Measurement.  Traci has worked both agency side and brand side in her 18 years in the business. Working across several categories from B2B to Non-Profit to Beauty, she has spent a lot of time understanding consumer behavior and ultimately driving innovation to keep up with the changing media landscape. Prior to her role at Mastercard, Traci led Global Media for the Aramis & Designer Fragrances division of Estee Lauder, transforming their go-to-market media strategies. She currently spends most of her time at Mastercard guiding seamless execution and innovative integrations, enabling a solid planning foundation, and growing the collective media knowledge of the organization. She is also a co-chair of the ANA’s #SeeHer in Media Taskforce.

Michelle Weiskittel

Senior Director, Media, Creative and Ad Operations

Albertsons Media Collective

Michelle Weiskittel leads Media Planning, Activation and Operations at Albertson Media Collective where she and her team build media and content solutions by utilizing insights and targeting tied to business objectives.    

  

A passion for performance-based media and omni-channel purchase behaviors, Michelle brings deep expertise in influencing basket and product level sales for brands through her agency and Albertsons Companies enterprise marketing experience. She used this knowledge to prioritize foundational capabilities for Albertsons Media Collective. Michelle celebrates the localization Albertson Companies champions in service of their customer.   

  

Being a 20-year veteran in media and content development, she embraces the ever-changing landscape and considers herself to be on an ongoing educational journey.   

 

Michelle holds a formal bachelor’s degree in Managerial Economics from the University of California Davis.

Stephen Balkam

Founder & Chief Executive Officer

Family Online Safety Institute

Stephen Balkam is a seasoned nonprofit leader with over 30 years of experience in the US and UK, currently serving as the Founder and CEO of the Family Online Safety Institute (FOSI), an international organization dedicated to creating a safer online environment for children and families. Stephen has been recognized globally for his contributions to online safety, which include spearheading the Internet Content Rating Association (ICRA) and Recreational Software Advisory Council (RSAC) and serving on boards such as the US Child Online Protection Commission (COPA). Additionally, Stephen is a celebrated media contributor who has been featured on nationally syndicated broadcast programs such as CNN, NPR, and MSNBC, and interviewed by leading newspapers like The Washington Post, The New York Times, and The Wall Street Journal.

Parvathy Bavishi

Global Lead, Brand Suitability

Google

Parvathy Bavishi is the Global Lead, Brand Suitability for Google.

Sujoyee Chatterjee

Senior Director of Product Marketing

Channel Factory

As a seasoned Product Marketing leader with over 10 years of experience in the technology industry, I am passionate about creating exceptional customer experiences. My collaborative leadership style has enabled me to develop and execute successful product marketing strategies and go-to-market plans for some of the world's leading technology companies. With strong communication skills and a customer-obsessed approach, I am committed to building positive team cultures and mentoring future marketing leaders.

William Bock

VP, Group Partner, Global Brand Safety

UM

As Global Brand Safety lead at IPG, William is responsible for establishing and maintaining global standards and best practices surrounding the management and governance of brand equity and perception. William is responsible for meeting and combatting challenges to brand safety across channels and platforms, including programmatic, social, digital audio and CTV, and excels at bringing data-based standardization, operationalization, and transformation to market. William has a wealth of experience anticipating and meeting the challenges of today and tomorrow across channels and across verticals. William resides in bucolic Chappaqua, New York and holds a B.A. in Economics and Psychology from Johns Hopkins University in Baltimore.

Dave Byrne

Director, Global Advertising Platform Integrity

Spotify

Dave Byrne is the Director, Global Advertising Platform Integrity at Spotify, where he works cross functionally and with external partners to improve the digital advertising ecosystem. Dave represents Spotify in discussions around building trustworthy and safe creative environments for brands. Previously, Dave was at TikTok for 3 years and Google for 11 years - working out of Dublin, London, and New York during that time. Outside of Spotify, he is a startup mentor, podcast host and runs storytelling workshops.

Yuyu Chen

Adlook

Yuyu is a seasoned media executive with extensive experiences in journalism, social media, retail media and ad tech. After a successful career as a reporter for publications like Digiday, Yuyu embarked on her ad sales journey at companies like TikTok where she helped build the organization's sales functionality from the ground up as an early hire. Yuyu has worked with brands and agencies of all shapes and sizes on both global and local levels. At her current role as sales director at DSP Adlook, Yuyu is focused on helping major ad agencies and brands leverage deep learning to future proof their marketing. Outside of her professional life, Yuyu likes to explore world cultures with her husband and 3 year-old son.

Rob Clark

President & Chief Technology Officer

Seekr

Rob has over 20 years in Software Engineering and Product Management & Operations, specializing in leading-edge Artificial Intelligence (AI) and web-scale technologies. He has led several national AI and search solutions for the world's largest telecommunications, publishing, and e-commerce companies. Rob is renowned for building effective teams and launch-and-growth strategies. A British native, Rob holds a BS in Business and Technology with 1st Class Honors.

Yale Cohen

EVP, Global Digital Standards

Publicis Media

Yale Cohen serves as the EVP of Global Digital Standards for Publicis Media, encompassing all areas of media quality, safety and suitability, and now Brand Integrity to help advertisers understand the value of each individual impression and how culture has impacted marketers’ decision process. He has become Publicis Media’s industry voice for Standards, incorporating client needs for partners to adhere to Publicis’ stringent expectations.   Throughout his 18 years of digital advertising experience, 12 of them with Publicis, Yale has worked alongside clients including Bank of America, Verizon, and Kellogg’s to simplify the complexities of our industry. He’s the chair of the 4A’s Advertiser Protection Bureau, honoree of Adweek’s Young Influential list, and part of numerous charity organizations.   Yale currently resides in Jersey City but grew up in Houston. Outside of the office, he is a dedicated father to his son, Cassius and daughter Vera. Fun fact: Yale was an alternate to the 2004 Olympic Games in Athens for the sport of Fencing.

Scott Cunningham

Owner

Cunningham.Tech

Scott Cunningham, Initiative Lead for NewsPassID, Chair BSI Publisher Council, and Owner, Cunningham.Tech. Scott Cunningham is author of Defining Brand Safety Series by the Brand Safety Institute, Founder of the IAB Tech Lab, Initiative Lead of NewsPassID Ad Network and NewsNext sustainable journalism initiative at the Local Media Consortium.  Owner of Cunningham.Tech, Scott serves as fractional executive and strategic adviser in digital advertising, marketing and publishing.  

Christiane De Carvalho

VP, Data & Identity Solutions & Strategy

Acxiom

Christiane de Carvalho is a highly accomplished professional based in New York, boasting over two decades of experience in the fields of data, identity, adtech, and technology. She is currently serving as the leader of the Data & Identity Solutions & Strategy team at Acxiom, where she plays a critical role in enabling first-party graphs and people-based data capabilities in both the digital and offline realms.

With her extensive knowledge and expertise in the industry, Christiane works closely with larger advertisers and the entire ecosystem to deliver measurable value against marketing objectives. Her clients rely on her to invent and define use cases that result in strategic and tactical advantages.

Throughout her tenure at Acxiom, Christiane has played a pivotal role in expanding the use of third-party data into global markets, as well as building and growing data monetization through strategic partnerships with adtech companies, system integrators, and CDPs. Christiane's expertise in working with various types of data, including contextual, semantics, behavior, and people-based data, has given her a deep understanding of how to leverage data effectively to drive better business outcomes for her clients. Her ability to work with such diverse data sets has made her a highly trusted advisor and partner to organizations looking to maximize their data-driven potential.

David Doty

Executive Advisor

Brand Safety Summit Series

I have special expertise in the changing digital landscape and its impact on consumers’ lives from many years in the industry, having been for more than a decade the CMO of IAB, where I observed the forces at play from a privileged position. Recently, I founded DD Digital Perspectives to advise such clients as The 614 Group, ad tech companies and publishers including Google. I’ve been lucky to learn from and can call on a wide variety of industry contacts, wiser than I am, in marketing, publishing, agencies and ad tech. I dig into timely topics, analyze the mainstream memes and then bring a learned POV to the biggest issues of the day, separating the common wisdom from what’s really happening. My views on digital advertising have appeared in Adweek, AdExchanger, and Medium, and I have written on a variety of sub

Tracy Elizabeth

Head of Family Safety & Developmental Health

TikTok

Tracy Elizabeth is TikTok's Head of Family Safety & Developmental Health. She oversees teams that ensure TikTok's policies are designed to keep youth safe and that catalog content based on family comfort. Tracy holds a doctorate in Adolescent Development & Media and a Master's in Risk & Prevention from Harvard University. Prior to TikTok, Tracy managed Netflix's Kids & Family Metadata team and established Netflix's Global Maturity Ratings department. She is a former elementary school teacher, turned entertainment tech enthusiast. Tracy specializes in designing media that bolster kids' and teens' social, emotional, and academic well-being. Most importantly, Tracy is the mother of a little girl growing up in a media world.

Dr. Laura Erickson MD, MA

Psychiatrist & Chief Medical Officer, (she/they)

The JED Foundation

Dr. Erickson-Schroth, MD, MA is a psychiatrist committed to improving mental health through education and resource creation. She is the Chief Medical Officer at the Jed Foundation (JED), a nonprofit focused on emotional health and suicide prevention for teens and young adults. Laura has provided thousands of patients with crisis intervention and mental health support in over ten different emergency rooms in New York City. Much of her career has been focused on LGBTQ mental health, and she continues to see clients at the Hetrick-Martin Institute for LGBTQIA+ Youth.

Briana Finelli

Head of Commerce, US

Wavemaker

Briana believes that retail media isn’t just growingit’s booming. She understands  that there is a growing need for agency partners that can not only navigate the space but break new ground and innovate from within it. That's exactly the kind of thinking that Briana brings to Wavemaker as group director, commerce strategy practice lead.

Leigh Freund

President & CEO

NAI

Leigh Freund is President & CEO of the NAI, a non-profit organization that is the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. Leigh leads the organization’s growth and helps set the agenda and strategic priorities. Leigh joined the NAI in 2015 after an eleven-year career at AOL Inc., where she served as vice president & chief counsel for global public policy. Leigh brings more than a decade of substantive expertise in privacy, advertising, and public policy in the digital sector to her work at the NAI. She has first-hand knowledge of the tremendous contributions third parties have made in the digital advertising space and she is a passionate believer in strong self-regulation. During her time at AOL, Leigh led the company’s public policy efforts and was a leading voice on global digital and technology policy. Prior to that role, Leigh headed up the AOL advertising legal team and worked with AOL’s privacy team to promote and develop responsible use and collection of data, and ensure compliance with the industry’s self-regulatory programs. Before joining AOL in 2004, Leigh worked at K&L Gates and on Capitol Hill with Rep. Fred Upton from her home state of Michigan. Leigh holds an undergraduate degree in political science from Kalamazoo College and a J.D. from Georgetown University. She is an active participant in several industry organizations devoted to compliance with key regulatory initiatives and principles.

Melissa Gallo

Executive Director, Head of Operations

CVS Media Exchange (CMX)

As Executive Director, Head of Operations for CVS Media Exchange (CMX), CVS Pharmacy’s retail media network, Melissa is responsible for overseeing and leading all CMX functions related to Financial and Billing Operations, Sales Operations, Business Operations,  Ads Policy, Ad Technology Operations, Business Systems and Media Performance and Activation. 

 

Melissa is an industry veteran with over 18+ plus years in in Product and Operations. Most recently Melissa was the SVP, Global Exchange Operations for Yieldmo. Prior to Yieldmo, Melissa ran Revenue Operations for Walmart Connect. In her role, she led the US and India-based team responsible for ad campaign performance and optimization, technical operations, API partner and self-serve Advertiser Support, Ads Trafficking, Billing, and Ads Policy. Before Walmart, she worked at Index Exchange and IAB Tech Lab. At IAB she was responsible for the Modernizing Measurement Taskforce, IAB Tech Lab Content Taxonomy, Header Tag Working Group, OpenRTB and OpenDirect protocols. 

 

Melissa is a cum laude graduate from SUNY New Paltz with a BA in International Relations. Melissa is a mother of two and she and her family are currently based in the greater Philadelphia area.

Paul Gelb

Sr. Director, NA Head of Media Activation & Investment

Bayer

Paul Gelb is the Sr. Director, NA Head of Media Activation & Investment for Bayer.

Katie Gerlach

Head of Agency Partnerships

Ampersand

Katie joined Ampersand as Head of Agency Partnerships where she is responsible for providing overall management and strategic direction, alongside her agency partners, to drive business growth. Prior to Ampersand, Katie held various sales, sales leadership and marketing strategy roles, and has a diverse mix of experience across TV, digital video, data/analytics and enterprise solutions – most recently in client partnerships at VidMob where she partnered with fortune 500 brands to help maximize their overall creative effectiveness via VidMob’s creative technology solution. Previously, as VP, Advanced TV Sales at Cadent, Katie and her team built and successfully scaled the organization’s suite of advanced TV solutions. Katie currently resides in NYC with her family, and when not at work, can be found chasing after her young son.

Sean Giancola

Publisher and Chief Executive Officer

New York Post

Sean Giancola is a Digital Advertising and Publishing Executive with over 20+ years experience. He is currently the Publisher and CEO of the New York Post. He previously served as Chief Revenue Officer at the Post, where he was responsible for revenue operations across all lines of business units including the print editions of the Post and Alexa, NYPOST.com, Pagesix.com, Decider.com, POST Studios, Page Six TV and News IQ. Prior to joining the New York Post Sean served as Vice President of National Sales, at AOL Advertising, with responsibility for strategic sales, corporate marketing and advertising sponsorships. He oversaw multiple integrated sales teams servicing Aol’s top advertising clients including American Express, Pfizer, Citi, Mercedes, and Delta. In addition to the New York Post and AOL Sean has held senior advertising and marketing positions at American Express and Time Inc.

Sean holds a bachelors degree from The Whitman School of Management at Syracuse University. He lives in Wilton, CT with his wife and son. In his free time, Sean enjoys golfing, hiking, traveling and birding.

Marc Goldberg

Chief Executive Officer

Stages Collective

In his 30 years in the media industry, Marc Goldberg has held the positions on multiple seats of the aisle. Early in his career on the agency side then SVP of Business Development at About.com, CEO and GM roles at publishers and most recently in the ad tech space, the CEO of Brand Safety Company , Trust Metrics and then CRO at Method Media Intelligence.

 

He now runs his own consultancy, Stages Collective. Where he helps companies get to the next stage by helping with fractional sales, contingent recruitment or helping understand markets.

 

He has been involved with the IAB and TAG from the beginning to fight Fraud and bad actors. He was instrumental helping create and being involved in working groups to share the industries thinking in this space. He is on the advisory board of the Brand Safety Institute and various other companies.

Keith Gooberman

Chief Executive Officer

Pontiac Intelligence

Keith Gooberman is the CEO & Co-founder of Pontiac Intelligence, a transparent and powerful DSP for CTV buying. Prior to launching Pontiac Intelligence, Keith founded and managed Programmatic Mechanics, a full-service programmatic buying company. Keith started his career at Conde Nast before working for other publishers, ad networks, and agency trading desks. After mastering the details of how programmatic buying works, Keith founded his own firm to provide transparency and education alongside quality campaign management to clients of all sizes. Keith, a born and raised New Yorker, continues to live and work out of NYC and has overseen over $1b in programmatic spend over the years.

Jonah Goodhart

Co-Founder

Mobian

Jonah Goodhart is the Co-Founder of Mobian and Montauk Labs. Previously, Jonah was the Co-Founder and CEO of Moat (acquired by Oracle) and founding investor in Right Media (acquired by Yahoo).

Kanene Holder

AI Integration Manager for DEIGPT

Create Labs Ventures

I recognize the beauty of diversity and strive to create an inclusive space where every voice is valued, respected, and celebrated. As an expert in The Future of Work by transforming workplace culture to optimize their AI and diversity goals, I build strong foundations with core values, paving the way for impactful milestones.

Alison Huffman

Vice President of Product for Community Health

Twitch

Alison Huffman is Vice President of Product for Community Health at Twitch, the interactive livestreaming service for content gaming, music, sports, and more. She oversees all safety products and proactive detection for Twitch’s diverse global audience, developing tailored solutions for the unique needs of live content and interactive live streaming communities. She has over 14 years of experience in helping online communities build, find, and engage with each other safely, leading with an empathy-first approach to product strategy and development. Prior to Twitch she served as Director of Platform Products at Kongregate, a community-focused web gaming platform.

Julie Kandel

Senior Partner, Director of Brand Safety, North America

GroupM

Julie Kandel is Senior Partner, Director of Brand Safety North America at GroupM. Her current role focuses on operationalizing the brand safety practice for GroupM and its agencies across North America. Prior to this role, she was the Director of Campaign Management at GroupM which included process optimization, workflow improvements, technology and new client onboarding. Julie has over 20 years of experience in digital media from planning, buying, analytics and operations, since joining Mindshare in 2005. Julie graduated with a degree from Syracuse University’s S.I. Newhouse School of Communication in Television, Radio and Film.

Chris Kane

Founder and President

Jounce Media

Jounce Media is the industry leader in programmatic supply chain management and is trusted by the world's largest marketers, media companies, and advertising technology platforms to enable high efficiency programmatic trades. Chris Kane founded Jounce Media in 2015.

 

Chris was previously Chief of Staff to the CEO and CFO at AOL. Prior to AOL, Chris managed a portfolio of enterprise accounts at Turn, a pioneer in the DSP category. He started his career as a management consultant at Oliver Wyman where he focused on the converging media and technology sectors.

David Kohl

President & Chief Executive Officer

TRUSTX

David Kohl is President & CEO of TRUSTX, a premium private marketplace and a certified public benefit corporation (B-Corp), wholly owned by the non-profit trade association Digital Content Next, and backed by the world's leading news, sports, and entertainment publishers. David began his career in management consulting at KPMG and went on to develop and launch transformative digital marketing strategies and products at PricewaterhouseCoopers and Ernst & Young before founding TRUSTX in 2016. With over 25 years of experience in strategy, operations and technology, he is a recognized thought leader in the advertising industry and has deep expertise in programmatic and the complex issues surrounding consumer privacy, data, and identity.

Oleg Korenfeld

Chief Technology Officer

CMI Media Group & Compas

Oleg Korenfeld’s 20+ year professional expertise cuts across all angles of the digital advertising ecosystem - ad technology, demand and supply sides. Recognized as a transformative AdTech leader, Oleg brings deep marketing data and technology experience, holding global executive positions at companies such as GroupM and Publicis. In his role as CTO, he helps CMI Media Group, Compas and their clients continue the momentum of decades of disruptive innovation in media as well as implementation of tech and data best practices on a global scale. He is responsible for overseeing the agencies’ global automation, technology and data strategy and development, while leading the company’s continued innovations in tech-enabled performance and precision media solutions.   Oleg has hands-on experience in advertising and marketing product, audience/data, advertising operations, business development, go to market strategy and business intelligence/analytics. This deep experience across all marketing channels and environments allows for a holistic view of the marketplace and its future.   Oleg has a unique and broad perspective of a rapidly evolving marketing industry. He is passionate and focused executive helping transform and lead CMI Media Group’s vision and execution through data and technology.   This includes strategic, tactical, and general management experience at publishing companies such as Thrillist and Hearst, creative and media agencies such as TMG, Wavemaker and Spark Foundry, as well as advertising technology companies such as DoubleClick and Right Media.

Brittany Scott

Vice President of Measurement Partnership

Zefr

Brittany Scott is an accomplished professional with an extensive background in the digital marketing and media industry. Currently serving as the Vice President of Measurement Partnership at Zefr, she is well-versed in various aspects of the industry, including digital media, brand marketing, and platform brand safety. Her diverse experiences allow her to comprehend the brand safety ecosystem from multiple perspectives, including those of clients, platforms, and the industry as a whole. Before joining Zefr, Brittany made significant contributions at Meta, where she played a pivotal role in spearheading go-to-market efforts for brand safety-related initiatives. Her responsibilities at Meta included overseeing the successful launch of 1st party brand safety controls and independent 3rd party verification.  Prior to her time at Meta, Brittany had a successful digital marketing and media career on the client-side. She held key positions at S.C. Johnson, Hershey’s, Goodyear Tire, and Kellogg’s.

Lauren Leader

Co-Founder & Chief Executive Officer

All In Together

A respected thought leader and advisor, Lauren is committed to advancing social good in business, media and politics.

She leads a boutique consulting practice supporting a wide array of companies and institutions with critical human capital, leadership, ESG, diversity and communications challenges.

Lauren is also co-founder and CEO of All In Together, a non-partisan women's civic leadership organization.

She previously led several successful for-profit and non-profit organizations and spent several years with Deloitte and Oliver Wyman advising a wide range of companies on critical social impact and human capital issues. She was a 2018 Presidential Leadership Scholar and is a member of the Council on Foreign Relations.

She speaks at wide-ranging forums, around the world and contributes to Politico Magazine, MSNBC, CNN and many more. Her book, Crossing the Thinnest Line argues for the power, possibility and impact of diversity on the American economy.

Michael Learmonth

Former Editor-in-Chief

Formerly VICE News

Michael Learmonth is the Former Editor-in-Chief for VICE News.

Mike Lee

Global Campaign Governance & Operations, Media Lab, Marketing

Google

Mike Lee is on Global Campaign Governance and Operations, Media Lab where he has led Brand Safety for Google Marketing over the last 6 years. In his current role, Mike is responsible for managing and operationalizing Brand Safety practices at-scale across all global paid media campaigns for Google Marketing (Pixel, YouTube, etc). Mike has over 20 years of industry experience, with 13 years at Google and 8 years in ad agencies. Mike earned his BS in Commerce from the University of Virginia, MFA in Interactive Design from the Academy of Art University, and MBA from the Leavey School of Business at Santa Clara University.

Sally Lehrman

Chief Executive Officer

The Trust Project

Sally Lehrman created and leads the Trust Project, a nonprofit, nonpartisan consortium of news organizations that implement Trust Indicators to help the public, distribution platforms and advertisers recognize journalism with integrity in the hubbub online. An internationally recognized expert and speaker on building a more trustworthy press, Lehrman was awarded a Gold Globee Award as Female Achiever/Communicator of the Year (2023) and also named one of MediaShift's Top 20 Digital Innovators (2018). Previously a reporter on medicine, science and business across magazines, newspapers and public radio, her honors include a Peabody Award, duPont-Columbia and the John S. Knight Fellowship, with bylines in Scientific American, Nature, Health, and The DNA Files, distributed by NPR, among others. Her book, “News in a New America,” argues for an inclusive U.S. news media, and her co-edited volume with Venise Wagner, “Reporting Inequality: Tools and Methods for Covering Race and Ethnicity,” offers practical solutions. She is Science and Justice Professor at the UC-Santa Cruz Center for Science and Justice.

Mike Lyden

Vice President of Threat Intelligence

TAG

Mike Lyden is TAG's Vice President of Threat Intelligence, where he manages the digital advertising industry’s Information Sharing and Analysis Organization (ISAO), the TAG Threat Exchange. TAG's Threat Exchange enables the TAG Community to share real-time threat intelligence, stay abreast of emerging threats that could affect their operations, and protect the digital advertising supply chain.

 

Mike spent 17 years as a member of the U.S. Intelligence Community, where he most recently served as the Senior Intelligence Officer and Associate Director for the Department of the Air Force Office of Special Investigations (OSI), a federal law enforcement organization. Earlier in his career, Mike specialized in counterintelligence, cyber threat pursuit, and supply chain risk management support to critical infrastructure, emerging technology, and the U.S. innovation base.  

 

Mike enjoys volunteering as a coach and mentor for startup accelerators, is an advisory board member for several national security-focused companies and serves on the board of directors for the nonprofit National Security Career and Leadership Institute.  Mike earned his B.A. from Case Western Reserve University and his M.S. in Applied Intelligence from Mercyhurst University.

Michael Marando

Content Policy Director, Misinformation

Meta

Michael Marando is a Content Policy Director at Meta, where he leads various teams focused on issues such as misinformation and the abuse of Meta's platforms. Michael also previously led Meta's advertising policy team. Prior to joining Meta, Michael served as an Assistant United States Attorney in Washington, D.C., where he worked on various high-profile cases, including matters related to Special Counsel Robert Mueller's investigation into Russian interference in the 2016 U.S. Presidential Election.

Kelly Metz

Managing Director, Advanced TV

Omnicom Media Group

Kelly Metz is the Managing Director of Advanced TV at Omnicom Media Group’s Center of Excellence.  She works to establish best practices for television that include cross-platform video planning, measurement and audience activation.  As a veteran of the data, software and media industries, Kelly’s expertise lies in enabling clients, co-workers and partners to achieve their objectives via  technology solutions.  She spent her early career at Oracle, Yahoo! and Adobe  as well as a wide variety of technology startups, with her most recent experience at the Los Angeles based cross-platform media measurement start-up VideoAmp. Particular areas of focus are media data management, media planning and buying and attribution.

Justin Miller

RVP, East

DoubleVerify

Justin leads DV’s sales team on the east coast out of DV’s NY Headquarters. He has been part of the DV team for 7 years helping to build the organizations client base both as a member of the team and as a leader. Justin’s team works with DV’s biggest clients including Colgate, Dell, Kroger, GSK, and IBM. Prior to DV, Justin spent most of his career in ad tech helping expand the commercial success of companies in ad serving, DCO, analytics, and emerging ad formats. Justin earned a B.S. in Marketing and a B.A. in Advertising from Penn State University.

David Murnick

Principal

DLM Digital Partners

Media executive with 20 years of digital media experience. 15 years ‘sell side’ publisher and ad tech with most recently 5 years in a global agency holding company “buy side” leadership. Exemplary achievements in partnerships that improve brand identification in highly competitive advertising market, across diverse industries with a track record surpassing goals. Direct & Programmatic background successfully achieving success driving revenue & monetizing content across display, mobile, gaming, social, audio, video & OTT media platforms. Respected lead representative on multiple industry executive boards with a strong reputation, senior level contacts & references across holding companies and clients.

Ben Nimmo

Global Lead for Threat Intelligence

Meta

Ben Nimmo is Global Lead for Threat Intelligence at Meta. He was one of the co-founders of the Atlantic Council's Digital Forensic Research Lab (DFRLab), and later served as Graphika’s first Head of Investigations. He has helped to expose foreign election interference in the US, UK and France, documented troll operations in Asia, Africa, Europe and the Americas, and been declared dead by an army of Twitter bots. A graduate of Cambridge University, he speaks French, German, Russian and Latvian, among other languages.

Rachel Nyswander Thomas

Chief Operating Officer

TAG

Rachel Nyswander Thomas is Chief Operating Officer of the Trustworthy Accountability Group (TAG), the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. She oversees TAG’s work in setting industry standards, facilitating the sharing of threat intelligence, and promoting brand safety, as well as its business operations. She serves concurrently as Chairwoman of the Brand Safety Institute’s Board of Advisors and as an Executive in Residence at Progress Partners.Rachel has spent her career studying, creating, and implementing digital policy in the business, non-profit, and academic sectors. Prior to joining TAG, she served as Vice President of Advocacy & Accountability at the Data & Marketing Association (DMA), advocating before Congress and federal agencies on behalf of thousands of business and nonprofit organizations. She served concurrently as Executive Director of the Data-Driven Marketing Institute, facilitating academic research on how the use of consumer data shapes industry, society, and the economy. Before joining DMA, Rachel led data privacy compliance for The McGraw-Hill Companies, auditing worldwide publishing operations and managing a global corps of 80 Privacy Officials in more than 40 countries.Rachel earned a bachelor’s degree from Yale University and a Master of Policy Management from Georgetown University. She is a Certified International Privacy Professional and was among the first in the advertising industry to become a Certified Brand Safety Officer. Her scholarship on cybersecurity public-private partnerships has been published by the Center for Strategic and International Studies and Thomson Reuters Press.

Olga O' Donnell

Global Head of Brand Safety

Twitch Ads

Olga O'Donnell is the Global Head of Brand Safety at Twitch, where she helps ensure that advertisers appear alongside safe and appropriate content on the interactive livestreaming service. Before joining Twitch, she was at dentsu, looking after technology partnerships and business operations, and later developed the agency's brand safety consultancy practice. Previously, Olga worked at Yahoo, Microsoft, Gannett and MarketWatch. She began her career at DoubleClick, an ad technology startup now owned by Google, and she considers herself extremely lucky to have had the opportunity to shape the nascent digital media and advertising industry from scratch.

Jasmine Presson

Chief Strategy Officer

Mediaplus Group North America

Jasmine Presson is the Chief Strategy Officer for Mediaplus Group North America.

Mark Proulx

Head of Media Responsibility

Kenvue

Mark Proulx is the global head of media responsibility for Kenvue, where he oversees brand safety strategy, sustainability in media, and data ethics. His role is dedicated to the safe and effective
placement of digital media, while mitigating fraud and waste. In tandem with this workstream, he
facilitates the creation of effective policies that guide responsible data collection and usage at a market level. His passion for media is fueled by the desire to help in the creation of a more sustainable and responsible digital environment that serves both the industry and society.


Previously, Mark was part of Integral Ad Science’s publisher development team and spent almost a
decade as part of The Washington Post’s advertising operations organization.
Mark earned a degree in marketing management from Virginia Tech.

Jessica Reed

VP, Product Marketing & Content Strategy

NBCUniversal

Jessica Reed serves as Vice President, Product Marketing & Content Strategy, NBCUniversal Advertising & Partnerships. In this role, they lead a cross-functional team of product marketers, designers, and technical writers responsible for communicating the value proposition of NBCUniversal’s advertising data, technology, and measurement solutions to advertising clients, prospects, internal stakeholders, and the greater NBCUniversal organization.     Jessica has more than 20 years of experience in technology. Prior to joining NBCU, they led technical communications, product marketing, and content strategy for a variety of startups. Most recently, Jessica was at Borderfree, a full-service global ecommerce provider acquired by Pitney Bowes in 2015. Before Borderfree, they spent more than six years in ad tech, first at Mediaocean (formerly Donovan Data Systems) and later at Maxifier.    Jessica is heavily involved in diversity, equity, inclusion, and accessibility efforts at NBCU, serving as a member of the inaugural Advertising & Partnerships DEI Council, the Advertising & Partnerships Empowerment & Inclusion Council, and the NBCUniversal Accessibility Design Guild, as well as Communications Chair for the New York City chapter of the Out@NBCUniversal employee resource group.    Jessica holds a BA in English and Creative Writing from Oberlin College and an MFA in Creative Writing from the City College of New York. Jessica prefers gender-neutral pronouns (they/them).

Michael Riley

SVP of Partnerships and Innovation

Nativo

Michael Riley is the SVP of Partnerships and Innovation at Nativo, with 8 years of experience in the company. He studied Business and Economics at Western Michigan University and worked in sales roles within telcom, wealth management, and adtech. Michael's role in Nativo includes leading the Central Sales Team and Global Partnerships, focusing on agency partnerships. Outside of work, Michael enjoys traveling and contributing to charitable efforts. His contributions to Nativo include creating unique partnerships and receiving recognition for his sales leadership and philanthropy.

Terri Schriver

SVP Brand Safety Executive

Bank of America

Strategic minded global media professional, driven by a desire to harness opportunities arising from advancements in ad tech to create a safer and more transparent digital ecosystem for all.

Scott Schiller

Media Advisor / Stern/NYU: Entertainment, Media & Technology

S350

Scott Schiller has proven experience unlocking growth, driving transformation, and delivering results in the media business.

A founder and former chairman of The Interactive Advertising Bureau with recent executive experience at Comcast/NBCUniversal, Schiller’s knowledge of content, media, and technology is deep and broad.

From Fortune 50 firms to startups, Schiller’s executive career demonstrates his proficiency in helping companies succeed in today’s dynamic business environment.

With degrees from Cornell University (BA) and Northwestern’s Kellogg School of Management (MBA), Schiller is focused on helping clients craft the future of media, fueling growth, and delivering lasting enterprise value.

Brad Stockton

Senior Vice President, US National Video Innovation

dentsu

As the SVP, US National Video Innovation for dentsu’s Media Service Line, Brad is tasked with the development of innovative, consistent and scalable buying and investment capabilities across Addressable TV, Data Driven Linear, Connected TV, Online Video and emerging technologies and platforms.

 

Over the last decade, Brad has held several media strategy roles focused on delivering result-driven buying strategies across various client categories including Pharmaceuticals, Quick Service Restaurants, Entertainment and Consumer Package Goods. Prior to joining dentsu, Brad served as a Media Manager for Henkel in which he oversaw the North America Beauty omni-channel media portfolio.

 

Brad studied Marketing at Ramapo College of New Jersey where he was also a collegiate athlete. 

Alex Stone

SVP Agency Partnerships & Advanced Video

Horizon Media

Alex and his team are responsible for the development of agency level partnerships with key media, data, and technology vendors across all marketplace mediums. Alex developed the agency’s strategic approach to partnerships maximizing negotiations with key partners emphasizing areas of interest that provide the greatest value to the agency’s clients in the form of innovation, competitive rates, research, data, programmatic and education.  He has worked closely with his peers on an SPO strategy for the agency and has played a key role in the development of new curated marketplaces products.   Most recently, Alex merged the Advanced Video Solutions team with Agency Partnerships where he leads the charge behind advanced and addressable Video opportunities while pressing forward on innovative agency ventures.

Bill Adair

Knight Professor for the Practice of Journalism and Public Policy at Duke University and Director of the Duke Reporters' Lab

Bill Adair is Knight Professor for the Practice of Journalism and Public Policy at Duke University and Director of the Duke Reporters' Lab.

Greg Taylor

Senior Sales Director & East Coast Team Lead

LiveIntent

Greg Taylor is the Senior Sales Director and East Coast Team Lead at LiveIntent. With over 15 years of expertise in media sales, Greg has collaborated with prominent brands and agencies in various roles, spanning from traditional media to cutting-edge cookieless activation strategies. His extensive background in working with premium publishers, implementing programmatic activation, and employing cookieless targeting techniques has brought a fresh perspective to LiveIntent.  When he's not discussing the boundless potential of email marketing in a cookieless future, Greg can be found cheering on the Giants or Rangers and spending time with his daughter.

Dominick Vangeli

Senior Vice President & General Manager of Advanced Advertising

NBCUniversal

Dominick Vangeli serves as Senior Vice President & General Manager of Advanced Advertising at NBCUniversal. In this role, Dominick helps to set the strategic vision for NBCU’s Digital and Advanced TV advertising sales business and partnerships. He also manages the strategy for data-driven linear, audience-based buying on digital video (inclusive of programmatic and self-serve platforms) and data cleanroom initiatives. Throughout his tenure at NBC, Dominick has played an integral role in modernizing the way brands use data to market to their consumers.     Since joining NBCUniversal in 2016, Dominick has held various leadership positions and has helped NBCUniversal grow its Digital and Advanced TV advertising sales business. Dominick’s strong relationships throughout the industry, has allowed him to serve as the leading point of contact with a variety of clients, agencies and ad tech partners supporting the programmatic initiatives. With over 20 years of experience in media, product management, strategy and analytics, Dominick is actively involved in driving thought and product leadership throughout the advanced advertising space.    Prior to joining NBCUniversal, Dominick served as Vice President of Advanced Advertising for Cablevision Media Sales where he launched and scaled the company’s addressable TV business. Dominick is a graduate of the University of Connecticut and earned an MBA in Media Management from Fordham’s Gabelli School of Business.

Tim Brown

CEO

Fiducia

+20 years track record in building and growing EU operations for US companies. Highly regarded in the EU internet advertising industry as a thought leader and top professional. Outstanding team builder and manager. Founder of Abakus, successfully sold to SAP in 2017. Tim also built BlueLithium Europe from inception, the largest UK ad network in 2005-2007, sold to Yahoo.

Rob Rasko

President

Brand Safety Summit Series

Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet.

While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value.

He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi.

Agenda & On-Demand Sessions

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The Brand Safety Summit New York begins with a special half-day event on November 1: The Programmatic Conversation at The Summit. This engaging event dives into the dynamic world of programmatic and adtech, featuring insightful presentations, panel discussions, and workshops led by industry experts. Attendees will gain valuable insights on a wide range of topics, from data protection and privacy & identity to CTV and retail media, and much more.

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12:30 PM - 1:00 PM

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Registration

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12:30 PM - 2:30 PM

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Publicis Private Event

Invite Only. Located in The Hub.

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1:00 PM - 1:15 PM

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Who Would Ever Think Brand Safety in Programmatic is a Bad Idea?

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Dave Moore -

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1:15 PM - 1:35 PM

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What Really Happens to Programmatic When the Third-Party Cookie Dies?

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Keith Gooberman - Pontiac Intelligence

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Michael Riley - Nativo

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Christiane De Carvalho - Acxiom

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Greg Taylor - LiveIntent

The time is now to understand how third-party cookie depreciation will really affect programmatic trading. Enough with the chatter now is time. TO SHARE THIS SESSION ONLY CLICK HERE

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1:40 PM - 2:10 PM

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Executive Strategies for Expansion of Retail Media Networks: Making Smart Decisions to Drive Scalable Operations

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Scott Schiller - S350

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Melissa Gallo - CVS Media Exchange (CMX)

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Michelle Weiskittel - Albertsons Media Collective

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Briana Finelli - Wavemaker

In the ever-evolving world of retail media, the choices between in-house marketing teams and agencies, technology investments, and data privacy concerns can be complex. Join us for an engaging discussion where experts in retail media will delve into the strategic choices that both retail media entities and their partners must navigate in order to scale these networks and drive the channel into its next phase of expansion. TO SHARE THIS SESSION ONLY CLICK HERE

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2:10 PM - 2:40 PM

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SPO is How We Do Business — and How Partners Are Won and Lost

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Yuyu Chen - Adlook

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Javan Rice - dentsu Media US

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Jessica Reed - NBCUniversal

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William Bock - UM

Supply-path optimization (SPO) is the mechanism by which the supply and demand sides set the ground rules that improve the path to ad inventory. It means smoother operations, greater transparency, cost optimization, and higher media quality. It even has implications for sustainability. SPO is how partners are won—and lost. Hear from the key leaders on both the sell and buy sides who are negotiating SPO terms in real time. TO SHARE THIS SESSION ONLY CLICK HERE

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2:40 PM - 3:25 PM

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Live from the Hill: What You Need to Know About Data and Regulation Now

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Sheila Colclasure - IPG

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Leigh Freund - NAI

Live from the Hill on Data with Leigh Freud and Sheila Colclasure. TO SHARE THIS SESSION ONLY CLICK HERE

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3:30 PM - 5:00 PM

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Customer Data is Gold: Exploring Risks and Rewards Workshop

Located in The Hub. For more details, click on  Day 1 - November 1, 2023, Customer Data is Gold: Exploring Risks and Rewards Workshop in the agenda above.

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3:25 PM - 3:45 PM

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Networking Break

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3:45 PM - 4:10 PM

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Made For Advertising Sites: Friend or Foe?

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Marc Goldberg - Stages Collective

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Tim Brown - Fiducia

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Julie Kandel - GroupM

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Chris Kane - Jounce Media

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David Kohl - TRUSTX

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Scott Cunningham - Cunningham.Tech

"Made For Advertising" a term and discussion which has caught industry fire since the release of the ANA report back in June in Cannes. Some people argue that this type of inventory is fraudulent, while others claim that it performs well and doesn't cost much, so it should be kept in the PMP. Within this conversation a newly released MFA definition, but this is only the beginning as some sites will now end up on a list of death. How did they get there and how can get off that list if they feel they were mistakenly put there. Marc Goldberg will steer this all start group, Chris Kane, Julie Kandel, David Kohl, Tim Brown and Scott Cunningham on how we can try and operate in this new world of post the MFA term. TO SHARE THIS SESSION ONLY CLICK HERE

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4:10 PM - 4:35 PM

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AI in the Newsroom:
What are the advantages and concerns of AI in Supporting Journalism?

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Rob Clark - Seekr

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Oleg Korenfeld - CMI Media Group & Compas

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Michael Learmonth - Formerly VICE News

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Sally Lehrman - The Trust Project

There have been a lot of scary stories on AI—and some no doubt have a grain of truth. But AI will also deliver benefits that we're just beginning to understand, such as supporting newsrooms and journalists in the creation of accurate accounts. In this new world, what does the future of this content creation look like? TO SHARE THIS SESSION ONLY CLICK HERE

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4:35 PM - 5:00 PM

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When Will Brands Stop Buying CTV If They Can't Measure It?

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Paul Gelb - Bayer

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Katie Gerlach - Ampersand

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Brad Stockton - dentsu

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David Murnick - DLM Digital Partners

CTV is growing, more and more channels every day. But is CTV defined as the TV on the wall or the device in your lap? And if you can define it, how can you buy and measure it? Oh, and there's potentially fraud in it. TO SHARE THIS SESSION ONLY CLICK HERE

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5:15 PM - 6:30 PM

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Networking Cocktails

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Join privacy experts from leading platforms, data companies, brands and agencies for lively discussions about what new technologies, laws, and consumer expectations around privacy mean for the present and future of digital advertising. Located in the Hub.

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3:30 PM - 4:15 PM

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Navigating Increasing Legal Risk in Data-Driven Advertising: What Advertisers Need to Know About Policy and Practice

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Allison Grande - Law 360

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David LeDuc - NAI

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Alan Chapell - Chapell and Associates

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Alysa Hutnick - Kelley Drye

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Mallory McCandless - Nestlé Health Science

This panel will identify some of the most challenging recent legal and regulatory developments facing advertisers, and what they mean for data-driven advertising strategies.

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4:15 PM - 5:00 PM

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Privacy as a Brand Safety Asset

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Leigh Freund - NAI

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Jesse Redniss - Qonsent

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Kristen Grant - The Trade Desk

In this interactive workshop,  explore industry data best practices and strategies, and examine the opportunity for marketing executives to highlight company privacy practices and showcase data protection as a competitive advantage, and as an important brand safety value.

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The Brand Safety Summit New York's flagship event offers an action-packed, full-day experience bringing together senior leaders in the media industry for timely conversations that promote safety for brands and consumers in digital environments. Featuring an impressive lineup of keynote speakers, interactive panel discussions, and informative breakout sessions, this year's Brand Safety Summit is set to be the most comprehensive and engaging yet.

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8:00 AM - 9:15 AM

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Registration and Networking Breakfast

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9:15 AM - 9:30 AM

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Summit Opening Remarks

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Rob Rasko - Brand Safety Summit Series

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9:30 AM - 10:00 AM

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Unlocking Trust & Transparency with NBCUniversal Through Data Interoperability

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Dominic Chu - CNBC

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Kelly Metz - Omnicon Media Group

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Dominick Vangeli - NBCUniversal

Trust and transparency have become critical issues in the age of digital advertising. Brands no longer want to risk reputational damages for advertising placed next to questionable or inappropriate content and desire more transparency into the digital advertising ecosystem. NBCUniversal has always been committed to trust and transparency with advertisers, which is why the company has leaned heavily into data interoperability, which unlocks privacy-minded data collaboration between first-party data sets across various methods, including data clean rooms. Hear more from NBCUniversal about the importance of trust and transparency for clients like, its new partnership with OMG and the pivotal role of data interoperability. TO SHARE THIS SESSION ONLY CLICK HERE

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10:00 AM - 10:20 AM

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Trust & the Complexity Tax: The Creative's Point of View

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Nick Law - Accenture Song

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10:20 AM - 10:35 AM

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Future of IVT: How low can we go?

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Rachel Nyswander Thomas - TAG

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10:35 AM - 11:05 AM

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Tackling Threats to Responsible Media Environments

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Samantha Stetson - Meta

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Mike Lyden - TAG

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Ben Nimmo - Meta

Join Samantha Stetson, Meta’s Vice President of Client Council and Industry Trade Relations, Ben Nimmo, Global Lead for Threat Intelligence at Meta, and Mike Lyden, VP of Threat Intelligence at TAG for a discussion on how collaboration can help us tackle threats across the internet. Rarely, if ever, do today’s bad actors target one single technology platform. As an industry, we go to great lengths to keep our technologies safe for people and brands, and to raise our collective defenses across the internet. This panel will provide an under-the-hood view into today’s defense strategies, how we build them into products like generative AI systems, and how this work is preparing us for the 2024 election. TO SHARE THIS SESSION ONLY CLICK HERE

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11:05 AM - 11:35 AM

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Networking Break

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11:35 AM - 12:05 PM

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Building for Responsibility: Google & YouTube’s Vision for Brand-safe Advertising

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Danielle Wolinsky - Google

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Mike Lee - Google

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Parvathy Bavishi - Google

Learn how responsibility is part of everything that YouTube does. In this session, leaders at Google and YouTube reveal the solutions they’re building to deliver responsible, suitable, and brand-safe advertising. Then, hear how Google brings these principles to life in their own marketing, using the same tools you use. In a world where they can watch anything, the world watches YouTube. Be everywhere your potential customers are, while showing up in the right ways. TO SHARE THIS SESSION ONLY CLICK HERE

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12:05 PM - 12:30 PM

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Unlocking the Power of Attention Measurement to Drive Outcomes

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Justin Miller - DoubleVerify

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Oleg Korenfeld - CMI Media Group & Compas

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Alex Stone - Horizon Media

Using attention as a currency is transforming the way advertisers measure and optimize media campaigns. So, what is the right approach?

Join DV for an insightful panel discussion where industry experts converge to divulge secrets about how they’re using the dynamic power of attention measurement to drive outcomes. Discover how the latest trends, methodologies and AI technologies are helping leading brands and agencies make the most effective decisions – from ad placements and devices to choices about creative execution. TO SHARE THIS SESSION ONLY CLICK HERE

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12:30 PM - 1:00 PM

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Together for Teens: How Collaboration Drives Innovation in Youth Safety and Well-Being at TikTok

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Tracy Elizabeth - TikTok

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Stephen Balkam - Family Online Safety Institute

At TikTok, we take a special level of care when creating a safe, age-appropriate, and comfortable environment for teens as they begin to navigate their digital journey. We also understand that every teen and family is unique, and that there's no "one-size-fits-all" approach to safeguarding their online experience. In this session, Tracy Elizabeth, TikTok's Head of Family Safety & Developmental Health, is joined by Stephen Balkam, Founder and CEO of the Family Online Safety Institute, for an insightful conversation about the thought that goes into building developmentally optimal online experiences, and the importance of bringing expert voices into the fold when designing the policies, tools and resources that keep young people safe on TikTok. TO SHARE THIS SESSION ONLY CLICK HERE

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1:00 PM - 2:15 PM

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Lunch

Brought to you by IAS

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2:15 PM - 2:45 PM

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Fact-Checking in the Digital Age: The Upside of Truth, Tech, and Responsible AI

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Brittany Scott - Zefr

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Michael Marando - Meta

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Bill Adair -

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Terri Schriver - Bank of America

Join Bill Adair from Duke University, Michael Marando from Meta, Brittany Scott from Zefr, and Terri Schriver from Bank of America as they explore the evolving role of fact-checking in the digital age. Dive into the advantages of AI for brands, and the collective responsibility of brands, platforms, fact-checkers and consumers in building a truthful digital ecosystem. This fireside chat will provide attendees with a holistic and balanced view of the challenges and solutions in the fight against misinformation, especially as we approach the 2024 election season. TO SHARE THIS SESSION ONLY CLICK HERE

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2:45 PM - 3:15 PM

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Does Brand Safety Make the Internet Dumber or at Least Less Effective?

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Michael Learmonth - Formerly VICE News

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Sujoyee Chatterjee - Channel Factory

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Jasmine Presson - Mediaplus Group North America

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Kanene Holder - Create Labs Ventures

Michael Learmonth, Former Editor-in -Chief, Vice Media is joined by Sujoyee Chatterjee, Senior Director of Product Marketing, Channel Factory, Jasmine Presson, Chief Strategy Officer, Mediaplus Group North America and Kanene Ayo Holder, AI Integration Manager for DEIGPT, Create Labs Ventures, to explore the complexities of brand safety in the context of conscious marketing efforts. In a time of uncertainty for advertisers - wars, pandemics, politics and kids safety concerns, brands are struggling to navigate the complexities of the digital ecosystem. While there is no question that safety is crucial for brand reputation, does an overly cautious approach create an environment in which you miss your desired audience altogether? As the populations and generations shift towards a more multicultural or intersectional makeup, thoughtful and authentic investments will determine a brand's success with younger generations. So the question is, do we look to fix the tech that is making us dumber or less effective, or do we need a new approach to safety altogether? TO SHARE THIS SESSION ONLY CLICK HERE

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3:15 PM - 3:35 PM

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Networking Break

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3:35 PM - 3:55 PM

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The Road To Brand Safety Excellence

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Deva Bronson - dentsu

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Traci Spiegelman - Mastercard

They say the only constant is change – this has never been more true. In this conversation, we’ll discuss the importance of being vigilant around Brand Safety, Suitability & Fraud Protection, and how Mastercard partners with dentsu to maintain high standards in today’s ever-changing society. We’ll also talk about the importance of supporting Responsible Journalism while fighting Mis/Disinformation, and how we navigate free speech vs. Brand Reputation Management. TO SHARE THIS SESSION ONLY CLICK HERE

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3:55 PM - 4:15 PM

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Harmonizing Brand Safety: Driving Success Through Collaboration

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Dave Byrne - Spotify

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David Doty - Brand Safety Summit Series

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4:15 PM - 4:35 PM

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Pioneering Safety in Live Streaming for Streamers, Viewers, and Advertisers

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Olga O'Donnell - Twitch Ads

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Alison Huffman - Twitch

For over a decade Twitch has been the leader in livestreaming video. We have always been live, and ensuring safety in the live environment requires a different way of thinking. Twitch pioneered safety for livestreaming, developing industry-first safety methods and tools. Safety is a growth driver for Twitch. Join this session to learn more about how we keep streamers, viewers and advertisers safe. TO SHARE THIS SESSION ONLY CLICK HERE

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4:35 PM - 4:50 PM

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Time to Challenge the Conventional Definition of Brand Safety

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Mark Proulx - Kenvue

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Dr. Laura Erickson-Schroth MD, MA - The JED Foundation

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Tinuola Adebukola - Kenvue

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Mahmoud Khedr - FloraMind

For young audiences, social media content can deeply resonate with them—both the positive and the negative—and can impact their choices and self-perception. At-risk youth, including those with self-harm ideations, are particularly susceptible to harmful content beyond the obvious viral offerings like product misuse challenges. This harmful content isn't always obvious to brands or algorithms.

This discussion aims to reframe "brand safety" by incorporating youth safety and wellbeing, using personal experiences and expert insights, and how we can collectively come together to nurture a positive digital environment with engaging and uplifting content for youth. TO SHARE THIS SESSION ONLY CLICK HERE

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4:50 PM - 5:20 PM

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Brand Safety in Times of Conflict

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Sean Giancola - New York Post

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Jonah Goodhart - Mobian

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Yale Cohen - Publicis Media

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Rob Rasko - Brand Safety Summit Series

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Lauren Leader - All In Together

Unfortunately, we’re faced with endless conflict in the world. With this in mind, how can we be effectively vocal when personal interests might conflict with corporate responsibility. In this panel we’ll address the following questions: As media professionals, how do we successfully operate with our personal views in mind? What does the day in the life of a media practitioner look like in these moments? How do we protect news and journalism in times when the news can be hard to associate with as an advertiser?


Hear From these four leaders: Sean Giancola - CEO/Publisher of NY Post, Yale Cohen Global Head of Standards at Publicis, Lauren Leader Co-Founder and Chief Executive Officer of All In Together and Jonah Goodhart, Entrepreneur and Founder of Mobian.

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5:20 PM - 6:30 PM

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Club Courage Cocktail Hour

What does it feel like to not be seen? It’s not comfortable for anyone. Club Courage launched in Cannes, where the LGBTQ+ community had no place to gather and share successes. Today, Club Courage is here to let us get to know each other, see how similar we are, despite some of our differences, and achieve harmony by being better understood. Club Courage is a celebration of difference and a catalyst for more inclusivity. Grab a cocktail, say hi to someone you don’t know, ask a question you have been apprehensive about, learn something new and different about people who don’t necessarily look like you. Expand your world at Club Courage! Together we can bring about change. A toast to your expanding knowledge!

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Passes

Best Value!

Brand Safety Summit
Ten In-Person Passes Bundle

$10,500

Benefits
  • Ten in-person passes to the Brand Safety Summit New York (Nov 2)
  • Ten in-person passes to The Programmatic Conversation at The Summit (Nov 1)
  • Access to all General Sessions
  • Access to on-demand session recordings after the Summit
  • Access to all daily networking activities, including refreshment breaks, networking luncheon, and cocktail reception

Brand Safety Summit
Two In-Person Passes Bundle

$5,500

Benefits
  • Two in-person passes to the Brand Safety Summit New York (Nov 2)
  • Two in-person passes to The Programmatic Conversation at The Summit (Nov 1)
  • Access to all General Sessions
  • Access to on-demand session recordings after the Summit
  • Access to all daily networking activities, including refreshment breaks, networking luncheon, and cocktail reception

Brand Safety Summit
One In-Person
Pass

$4,500

Benefits
  • One in-person pass to the Brand Safety Summit New York (Nov 2)
  • One in-person pass to The Programmatic Conversation at The Summit (Nov 1)
  • Access to all General Sessions
  • Access to on-demand session recordings after the Summit
  • Access to all daily networking activities, including refreshment breaks, networking luncheon, and cocktail reception

One Pass to
The Programmatic Conversation
at The Summit

$699

Benefits
  • One in-person pass to the Brand Safety Summit presents The Programmatic Conversation at The Summit (Nov 1)
  • Access to all General Sessions
  • Access to on-demand session recordings after the Summit
  • Access to networking activities, including refreshment breaks and cocktail reception (Nov 1)

Consumer brands can apply for a complimentary pass. For more info, email ali@614group.com

Tiered-Pricing-NY-23-Oct-26-2023-06-24-50-4741-PM

 

Brand Safety Week Founding Partners

Partnership Opportunities

The Brand Safety Summit New York presents an exceptional opportunity for companies to showcase their expertise, solutions, and services to an audience of decision-makers and influencers in the digital ecosystem. Our diverse range of partnership packages is designed to cater to your unique needs and objectives. To explore partnership opportunities and maximize your presence at the Brand Safety Summit New York, contact our team today.

Get in Touch

 

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