About the DE&I Summit @BrandSafetyWeek
The inaugural DE&I Summit @BrandSafetyWeek features a powerful community of brands, media buyers, tech leaders, and C-suite executives coming together to spotlight perception gaps, inclusion bias and solutions, the truth about blocked terms, brand safety and diverse audiences, building diverse teams, and expanding your consumer base.
Best Practices for Buying Black-Owned Media
The system as it stands today can stifle Black-owned media and creators. Historical terms connected to the culture have ended up on block lists putting Black media at an obvious disadvantage, and disregarding necessary nuance and social relevance. Join Kerel Cooper, President of Advertising at Group Black, Lashawnda Goffin, CEO at Colossus SSP, and Gonzalo Del Fa, President at GroupM Multicultural as they discuss how we unpack and dismantle the bias that exist in buying Black-owned media, and how we encourage brands to make active changes to build a better and more equitable future.
Building an Inclusive Brand: Why Inclusion Needs To Be the Next Critical Business Practice
During this panel, BRIDGE, the first purpose-driven DEI trade organization to serve the global marketing industry, will take the stage with board members to share a brief preview of its pioneering research and what it will take to become an inclusive brand/company. We will help companies discover how they identify their own gaps across the workplace, workforce, and marketplace and explore strategies on how to dismantle and rethink the structural barriers contributing to inequities - all to be ready for a future where consumers and employees are simply demanding companies change the world for the better.
How Brand Safety Can Create Biases For Diverse-Owned Media
Building Diverse Teams for Stronger Consumer Connection
Consumers are at the core of our business. Yet when we build and grow our companies we often don’t consider how the diversity of the teams impacts the communities that pay the bills. Reema Elghossain, Creative Planning, Global Diversity & Inclusion Lead at Netflix, and Carl Desir, Founder & Coach at Homecoming Coaching and DEI Consultant, sit down and have a candid conversation about the relationship between the diverse teams we build and their influence on consumers.
DE&I Advertising Means More Consumers! Case Study: Brand Advance Group & Meta
Christopher Kenna, CEO North America, BA Diversity Media Inc. speaks with Sarah Bakai and Devinn Tafaro from Meta to explore their successful partnership in reaching across minority communities and their owned media and to reveal the results this continued investment has achieved.