Industry News From Cannes

  • Image June 17 - 21, 2024
  • Image Reporting Live All Week!
  • Image Cannes, France

Who Attends

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COUNTDOWN TO CANNES

The Brand Safety Summit team is jetting off to Cannes, June 17-21. We’ve got a jam-packed week of one-on-one discussions that will bring you the latest trends, insights and what to look out for on the horizon in the industry. 

 

Industry Leaders

Anna Bager

President & CEO

OAAA

Anna Bager is a seasoned cross-platform media veteran selected to lead the out of home advertising industry into the future. As of September 16, 2019, Ms. Bager will assume the title of President & CEO of the Out of Home Advertising Association of America (OAAA), the Washington, DC-based national trade association that represents the $8+ billion out of home advertising industry. Before joining OAAA, Bager was Executive Vice President at the Interactive Advertising Bureau (IAB), the leading global trade association for digital media. During her 8-year tenure, Anna was responsible for leading all digital, mobile, video, audio, and data industry initiatives, representing more than 650 member companies including Google, Facebook, Amazon, Disney, and Microsoft. At IAB, Bager also supervised market research, media measurement, and thought leadership, and she partnered with IAB’s public policy team in Washington to advocate on critical issues like technical standards, brand safety, and consumer privacy. Under her leadership, IAB created three of the organizations’ most important centers of excellence: the IAB Mobile Center, representing the mobile marketing, advertising, and media marketplace; the IAB Digital Video Center, encompassing Advanced TV, OTT, and the Digital Content NewFronts; and the IAB Data Center, which developed consumer identifiers, data quality, industry benchmarks, and important tools for data activation and automation. Bager has worked in the media and technology sector her entire career. Prior to joining IAB, she led business intelligence at Ericsson Multimedia and headed research at Ericsson’s enterprise consulting unit. Prior to Ericsson, Bager was EMEA Research and Consulting Manager for the global research firm IDC. A native of Sweden, Ms. Bager is a graduate of Lund University in Lund, Sweden. Anna was named one of the 30 most powerful women in mobile advertising by Business Insider six years in a row; one of the top women in media by Folio magazine four times; and one of the top women in digital advertising by Cynopsis Media three times. She lives with her husband Erik and their two daughters in Glen Ridge, New Jersey. Bager speaks four languages. When not working, Anna enjoys skiing and sailing with her family.

Clement Boisseau

Global Chief Strategy Officer

Maison BETC

Veteran in the luxury industry both on agency (BETC) and advertiser side (CHANEL), Clement brings his outstanding knowledge in building long-lasting value for brands. Expert in deciphering emerging trends, he loves to connect the heritage of legacy brands with the Zeitgeist to constantly renew desire for what are the new beacons of our time: luxury brands.

Jeremy Chapius

Director, EMEA Marketing Media Center of Excellence

Lenovo

Jeremy Chapius is the Director, EMEA Marketing Media Center of Excellence for Lenovo.

Phil Jackson

Global Digital Marketing Effectiveness Innovation Director

Haleon

Phil is Global Digital Marketing Effectiveness Innovation Director for Haleon. He is based in London, within the Global Consumer Business Insights & Analytics team, where he is responsible for driving a Globally consistent approach to how Haleon marketers hold their investments in Digital Marketing accountable, both in terms of building brand equity and contributing to incremental, profitable sales growth. His recent focus has been in support of Haleon’s holistic marketing effectiveness programme; including the standardisation of the metrics and tools that are used to measure the effectiveness of Digital Marketing, CBIA governance of Global learning agendas and the piloting of emerging measurement innovations such as attention measurement and ‘cookie-less’ cross-media reach & frequency solutions.

Oggie Kapatenovic

Vice President, Integrated Brand Building -- Smoke-Free Products/IQOS

Philip Morris International

Oggie is Vice President Integrated Brand Building at Philip Morris International (PMI). His career trajectory is a testament to his dedication and skills in brand building and marketing. With over twenty years of experience, he has honed his expertise by working with globally recognized brands and has played a pivotal role in steering PMI towards a future without smoke. His leadership in creating integrated marketing strategies highlights his innovative approach to enhancing the consumer experience. Oggie's diverse background, from his international upbringing to his athletic endeavors, reflects a life rich in experiences that inform his dynamic approach to business challenges. His commitment to teamwork and his perspective on obstacles as opportunities underscore his forward-thinking mindset, essential for navigating the complexities of consumer markets today. Prior to PMI, Oggie spent 18 years at Procter & Gamble working with some of the world’s most recognized brands. He is a graduate from the Wharton School and played basketball for the University of Pennsylvania. After graduating, he played professionally in Europe. Basketball is still a passion and a part of his life as a volunteer with the Lions de Genève (Lions of Geneva). Oggie currently lives in Switzerland with his family. He was born in New York City — to a Croatian mother and Bosnian father and grew up all over the world from Egypt to Serbia and from Canada back to the US.

Jules Kendrick

Chief Growth Officer

TAG

Jules Kendrick is a dynamic senior leader, with a proven track record of driving growth, managing and developing teams, building successful relationships with clients and agencies and exceeding revenue targets.

Nick Law

Chief Creative Officer

Accenture Song

Nick Law is Accenture Song’s Creative Chairperson and lead of our Creative Strategic Priority.

He is one of the world’s most innovative and versatile creative leaders, who believes all technology needs creativity to make it human, and all creativity needs technology to make it real.

Prior to Accenture, Nick was VP, Marcom Integration at Apple - where he was one of three leading the global design and marketing group, Chief Creative Officer Publicis Groupe, President Publicis – helping to drive a unified creative visions across the Groupe’s Brands, and Vice Chairman, Global Chief Creative Officer at R/GA – where, during his 17-year tenure, he led it to be one of the most awarded agencies in the world.

Nick’s career in design, advertising and digital media has spanned 30 years and four continents, working with the brightest and best across multiple creative disciplines. He has twice been named in the Creativity 50, a list of the world’s most influential creative people. A native of Sydney, Australia, he now lives in Brooklyn.

Kathrin Lausch

Co-Founder and CEO

Maison BETC

From owning internationally acclaimed production companies (Passport & Compass films) to holding C-suite positions across the US Luxury market, Kathrin channels over 20 years of leadership into the business and brands she builds. Previous roles included B-Reel, MPC/Technicolor, CVLT/Urban, MediaMonks/S4, and CEO at Studio Cadeaux/Stagwell.

Joshua Lowcock

President, Media

Quad

Joshua Lowcock is the President, Media at Quad.

Sarah Mansfield

VP Global Media

Unilever

Sarah Mansfield leads Unilever’s Global Media Operations function and is Head of Global Media for Ice Cream. Responsibilities include Unilever’s global agency media and communications roaster, media contracts and trading, programmatic /performance and ad tech stack, global e-commerce and performance media including the Amazon Global Media JBP, Global Ice Cream Media planning and execution.

Prior to this Sarah held various roles at Barclays Bank PLC where she was responsible for launching new propositions such as contactless payments and mobile payments to the UK. 

Sarah is an experienced transformation leader with extensive media, communications and digital marketing experience across a number of industry sectors having also worked at various integrated agencies in planning roles.

She graduated in the UK with a BA (Hons) in Business Studies and Marketing. 

Sarah is an ISBA Vice Chair, MMA EMEA Board Member and I Com retail media council co-chair. 

She is passionate about the role media can play in bringing about positive societal change and champions the WFA industry solution to Cross Media Measurement, media carbon measurement through Ad Net Zero, and media inclusion and diversity. She is proud to be awarded Drum Digital Trading Leader  and was honoured as a  Female Icon of the advertising industry by Cosmopolitan.

In her spare time she enjoys running, as well as classical music and playing the violin

Candice Odhams

Chief Client Officer, OMD EMEA

OMD

Candice is a tenured global client and digital media leader, currently serving as Chief Client Officer at OMD EMEA, and previously as Global Chief Client Officer at MiQ, Managing Director of Wavemaker London, as well as MD of Global Client Solutions at GroupM. Candice is passionate about delivering cutting-edge solutions to clients that facilitate innovation and effectiveness on a global scale.

Mark Proulx

Global Director, Media Responsibility & Quality

Kenvue

Mark Proulx is the global head of media responsibility for Kenvue, where he oversees brand safety strategy, sustainability in media, and data ethics. His role is dedicated to the safe and effectiveplacement of digital media, while mitigating fraud and waste. In tandem with this workstream, hefacilitates the creation of effective policies that guide responsible data collection and usage at a market level. His passion for media is fueled by the desire to help in the creation of a more sustainable and responsible digital environment that serves both the industry and society. Previously, Mark was part of Integral Ad Science’s publisher development team and spent almost adecade as part of The Washington Post’s advertising operations organization.Mark earned a degree in marketing management from Virginia Tech.

Francis Stones

Head of Brand Safety and Industry Relations, Europe and Israel

TikTok

A constant learner, I am passionate about building teams to scale business to exceed expectations. 

I recently completed my MBA at Imperial College London Business School, a rewarding experience allowing me to venture beyond my previous experience to study; corporate finance, private equity, accounting, organisational behaviour, strategy, leadership, management economics and innovation and entrepreneurship. 

With Imperial being part of the Grantham Institute for climate change, I also took the opportunity to learn from global experts on how business strategy is affected by climate considerations, and how cities are going to respond to their future needs.

Professionally I am responsible for the delivery of digital advertising compliance and developing BPA’s international business strategy.

My emphasis is on growing new and maintaining existing business, specifically focused on advertising technology, and developing the capabilities of my team. I have expanded the reach to new territories within EMEA and built teams to respond to the changing media landscape to meet clients’ needs.

I began my career at BPA Worldwide in London as a media analyst working with brands media verification team. I then served as account director across EMEA working as business lead for a varied portfolio of brands across industry in digital, live and printed media, before running the full UK operations.

I am proud of the trust clients put in me and my team, and the significant wins my team has helped achieve. I have a passion for continued learning and creating a collaborative and innovative culture.

I previously worked within Parliament for a number of MPs.

I'm a London native who's spent the last decade living and working in great cities — Istanbul, Dubai, New York, and now back in London.

Danny Wright

Founder and CEO

AIXLIVE

🚀 Founder of AIXLIVE | Championing AI Innovation in Marketing and Branding

With AIXLIVE, I lead the premier AI event series tailored for marketing and branding professionals. Through my extensive experience, I've cultivated a network of industry executives who are shaping the future of marketing and technology.

🌟 Former Chief Brand Officer at OneOf | Pioneering Web 3 Loyalty Programs

At OneOf, I passionately focused on democratizing Web 3-driven loyalty programs, empowering both artists and fans in the industry. With over two decades in entertainment, new media, and digital marketing, I've honed my skills in forging strategic partnerships, driving revenue growth, and guiding successful sales and business development teams.

🔥 Strategic Leadership at Adweek | Global Strategy Architect at Advertising Week- Stillwell Partners

During my tenure as Chief Brand Officer at Adweek, I played a pivotal role in shaping the global strategy for awards, events, and the acclaimed relaunch of Brandweek. Leveraging my extensive network and expertise in entertainment, I established connections with key industry figures and media entities. My journey into the event business began with Advertising Week, where I spearheaded the globalization efforts, expanding the franchise across multiple continents.

💡 Passion for Technology Integration and Global Culture

I thrive on seamlessly integrating technology with global culture and creativity, constantly seeking new learning opportunities and growth avenues. Exciting ventures on the horizon include the launch of "Hail or Fail," an AI-centric LinkedIn Live series exploring the triumphs and challenges of groundbreaking AI technology shaping our world today.

Danielle Weisberg

Co-CEO and Co-Founder

theSkimm

Danielle Weisberg is the Co-CEO and Co-Founder of theSkimm.

Interviews

9:00 AM - 9:45 AM

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E-Commerce Retailers, Platforms, and Consumer Safety

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9:45 AM - 10:30 AM

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How Consumer Privacy Regulations are Impacting Advertising Globally

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10:45 AM - 11:45 AM

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The Metaverse: Marketing’s New Frontier

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11:45 AM - 12:15 PM

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Augmented Reality and In-Game Advertising

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12:15 PM - 1:00 PM

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Navigating Brand Safety as Audio Adoption Skyrockets

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2:00 PM - 3:00 PM

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Diversity in Media and Technology

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Anna Bager, President & Chief Executive Officer, OAAA

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Cheryl Guerin, EVP, Global Brand Strategy & Innovation, Mastercard

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Samantha Stetson, Vice President Client Council and Industry Trade Relations, Meta

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Stacy Malone, Vice President, Global Business Marketing, Pinterest

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Lisa Giacosa, Chief Investment Officer, Spark Foundry

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Nick Law, Creative Chairperson, Accenture Song

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Chloe Hawking, Chief Executive Officer, UK, Reprise

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Oleg Korenfeld, Chief Technology Officer, CMI Media Group

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Mainardo de Nardis, Entrepreneur, Investor, Board Director, Advisor

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Sean Corcoran, U.S. Chief Executive Officer, Mediahub

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Christa Carone, President, Infillion

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E.T. Franklin, Chief Strategy Office & Cultural Fluency Officer, Spark Foundry

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Deva Bronson, EVP, Global Head of Brand Assurance, dentsu

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Chloe Wix, Global Director, Monetization Product Marketing, Spotify

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Mark Walker, Co-Founder, Chairman and Chief Executive Officer, Direct Digital Holdings

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Lashawnda Goffin, Chief Executive Officer, Colossus SSP

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Bradley Hunter, Global Head of Brand Safety and Industry Relations, TikTok

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Kate Alessi, Managing Director, YouTube/Video Global Solutions, Google

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Kathrin Lausch, Chief Executive Officer, Studio Cadeaux

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Kasha Cacy, Chief Media Officer, Known

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Terence G. Kawaja, Chief Executive Officer & Founder, LUMA Partners

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Leigh Freund, President, NAI

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Claire Wyatt, Vice President, Business Strategy and Marketing Science, Albertsons Media Collective

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Will Luttrell, Partner and Chief Technology Officer, The Brandtech Group

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Congratulations Europe - Half a Decade of less than 1% Fraud in TAG Certified Channels!

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Saiful Ahmed - Omnicom Media Group

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Tom Burns - Publicis Media

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Jules Kendrick - TAG

TAG’s MD UK & Europe, Jules Kendrick will be sitting down with Platinum Status member, Publicis Media’s Tom Burns to talk about the latest European Fraud Research and the impact the Certified Against Fraud programme has had on emerging channels.

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The Journey of the Consumer and the Marketer: A Conversation with Uber

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Dr. Mark Grether - Uber Advertising

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Shauna Derby - Uber

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Can Akar - Uber

The consumer travels to work and to play—and in many cases that means connecting with the Uber platform. Learn more about how creativity can accelerate a marketer’s reach back to customers.

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How to Find the Right Balance in your Media Plan Between Commercial Objectives and Representation and Inclusion

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Phil Cowdell - Channel Factory

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Kerry Hemmerich - Spark Foundry

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Eric Weisberg - Havas Health & You

This session will talk through the evolving needs of brands and agencies; the challenges and opportunities regarding Conscious Advertising; and how to deliver both the bottom line and inclusion.

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