Industry News From Cannes

  • Image June 17 - 21, 2024
  • Image Reporting Live All Week!
  • Image Cannes, France

Who Attends

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COUNTDOWN TO CANNES

The Brand Safety Summit team is jetting off to Cannes, June 17-21. We’ve got a jam-packed week of one-on-one discussions that will bring you the latest trends, insights and what to look out for on the horizon in the industry. 

Past Industry Leaders

Anna Bager

President & CEO

OAAA

Anna Bager is a seasoned cross-platform media veteran selected to lead the out of home advertising industry into the future. As of September 16, 2019, Ms. Bager will assume the title of President & CEO of the Out of Home Advertising Association of America (OAAA), the Washington, DC-based national trade association that represents the $8+ billion out of home advertising industry. Before joining OAAA, Bager was Executive Vice President at the Interactive Advertising Bureau (IAB), the leading global trade association for digital media. During her 8-year tenure, Anna was responsible for leading all digital, mobile, video, audio, and data industry initiatives, representing more than 650 member companies including Google, Facebook, Amazon, Disney, and Microsoft. At IAB, Bager also supervised market research, media measurement, and thought leadership, and she partnered with IAB’s public policy team in Washington to advocate on critical issues like technical standards, brand safety, and consumer privacy. Under her leadership, IAB created three of the organizations’ most important centers of excellence: the IAB Mobile Center, representing the mobile marketing, advertising, and media marketplace; the IAB Digital Video Center, encompassing Advanced TV, OTT, and the Digital Content NewFronts; and the IAB Data Center, which developed consumer identifiers, data quality, industry benchmarks, and important tools for data activation and automation. Bager has worked in the media and technology sector her entire career. Prior to joining IAB, she led business intelligence at Ericsson Multimedia and headed research at Ericsson’s enterprise consulting unit. Prior to Ericsson, Bager was EMEA Research and Consulting Manager for the global research firm IDC. A native of Sweden, Ms. Bager is a graduate of Lund University in Lund, Sweden. Anna was named one of the 30 most powerful women in mobile advertising by Business Insider six years in a row; one of the top women in media by Folio magazine four times; and one of the top women in digital advertising by Cynopsis Media three times. She lives with her husband Erik and their two daughters in Glen Ridge, New Jersey. Bager speaks four languages. When not working, Anna enjoys skiing and sailing with her family.

Deva Bronson

Executive Vice President, Global Head of Brand Assurance

dentsu

As EVP, Global Head of Brand Assurance, Deva leads dentsu’s US and Global Media Brand Assurance offerings, bringing together Brand Responsibility, Brand Safety, and Brand Suitability to address evolving media threats and enable clients to make the best, most responsible media decisions. In this role, Deva partners closely with others across the organization, including on the Investment and Economic Empowerment teams, to constantly monitor and understand best practices in deliverability, suitability, viewability, responsibility, and sustainability. Deva is also leading the creation of a global Brand Assurance steering committee. Prior to taking on the Brand Assurance leadership role this year, Deva served as the EVP, Head of Digital Investment, leading marketplace strategy and positioning across digital & publishing for dentsu’s US media agencies.A true digital native with nearly 20 years of experience in the media industry, Deva spent several years within GroupM and Publicis agencies, with client experience spanning the Technology, Pharmaceutical, CPG, Retail, Financial Services and B2B verticals. Deva also spent three years on the client side within the KFC Corporation and was responsible for the development and launch of the brand’s digital marketing discipline.

Bradley Hunter

Global Head of Brand Safety and Industry Relations

TikTok

1​5+ year digital marketing veteran with extensive experience across brand safety, industry partnerships, sales, and project management. MBA graduate of NYU Stern School with specializations in strategy and management. Currently at TikTok leading Global Industry Relations and Brand Safety. Former Division I varsity tennis Co-Captain at Penn State with competitive drive.

Nick Law

Chief Creative Officer

Accenture Song

Nick Law is the Chief Creative Officer for Accenture Song.

Samantha Stetson

Vice President Client Council and Industry Trade Relations

Meta

Samantha Stetson is a seasoned leader with over 25 years of marketing and sales experience in technology and healthcare IT. Samantha’s career reflects a proven track record of building and leading programs that extract a huge amount of impact from small teams.  She is seen as a visionary who can make things happen. She has a deep passion for striving for excellence and pushing the boundaries of what is possible. She has served in a global capacity, which has allowed her to develop a deep empathy for the world we live in and the challenges outside of the United States. Samantha is currently the VP of the Client Council and Industry Trade Relations Team at Meta. The team’s mission is to foster a “customer first, customer best” culture throughout Meta. During her 9 years at Meta, Samantha has been responsible for building Meta’s Client Council franchise. The Councils are made up of top marketing and agency executives from Meta’s key clients and agency partners such as P&G, Unilever, Netflix, Pepsi, Coke, Walmart, etc., and the six major agency holding companies. She grew the franchise from one global council in 2011 to 14 global and regional Councils by end of 2020. Through these councils, she learned how to build deep cross functional relationships and manage complex issues to drive internal and external alignment.  The Councils are seen as an indispensable part of Meta’s commitment to listening to their Customers and building deep relationships grounded in trust. The feedback gleaned during these meetings has helped influence some of Meta’s most important go-to-market strategies Samantha and her team are also responsible for leading relationships with the industry trade associations to partner on some of the most complex challenges facing the future of the digital ecosystem from brand safety to cross media measurement to data privacy.Samantha lives in Newtown Square, PA with her husband David and two children, Hadley (13) and Hunter (15). In her spare time, she enjoys Bikram Yoga and skiing. She grew up as a competitive figure skater and competed in the US National Championships.

Kate Alessi

Managing Director, YouTube/Video Global Solutions

Google

Kate joined Google in February 2010 with over 10 years of marketing, strategy and corporate development experience in early stage, high growth companies. Kate is currently Managing Director of Insights, Planning and Commercials, Global YouTube and Video Solutions. Prior to her current role she was based in Paris and was the Head of Brand Solutions for Southern and Eastern Europe, Middle East and Africa. Prior to that role she was Head of Industry, Healthcare, for the US market.

 

Prior to joining Google, Kate had a number of venture backed entrepreneurial ventures where she helped launch and build two leading cosmetic brands, an online healthcare portal and a venture capital fund focused on early stage, high tech investing. At these companies she was responsible for developing and executing broad marketing campaigns, negotiating high value sponsorship deals and building content and community channels.

 

Prior to her entrepreneurial ventures Kate was a management consultant with a focus on the Financial Services sector and worked in venture capital for leading firms in both Silicon Valley and Boston. Kate has her B.A. from Princeton University and her M.B.A. from Harvard Business School.

Christa Carone

President

Infillion

Strategic and operational digital leader with broad global experience developingnew economy businesses, building brands, monetizing intellectual property, energizing teams and generating profitable revenue. Currently leading a portfolio company of advertising and marketing technology solutions that harness the growth in CTV and the demand for qualified 1P data. As the president of a sport and entertainment firm, president of a media company, global chief marketing officer and chief operating officer, I've led transformational change initiatives from a $200+ million brand transition, hyper-growth sales strategies and omni-channel customer acquisition programs to multi-billion dollar acquisitions, IP licensing and experiential launches, merger integrations and complex client retention initiatives. Trusted advisor to C-suites and boards of directors on revenue diversification, martech and fintech, digital and performance marketing, customer experience, reputation management, corporate turnarounds and brand building for Fortune 150 enterprises, privately-held firms and start-up companies.

Kasha Casy

Chief Media Officer

Known

Kasha Casey is the Chief Media Officer for Known.

Sean Corcoran

U.S. Chief Executive Officer

Mediahub

Sean is responsible for growing and managing the U.S. Mediahub offices in New York, Boston, Los Angeles, Minneapolis, and North Carolina, overseeing a team of 800+ people. Previously, Sean helped drive the digital vision for Mediahub using his expertise in online advertising, social marketing, emerging media, ad technology, analytics, and agency relationships and structure. Prior to joining Mediahub, Sean spearheaded social media and digital research at Forrester.

ET Franklin

Chief Strategy Officer & Cultural Fluency Officer

Spark Foundry

Esther *E.T.* Franklin is the Chief Strategy & Cultural Fluency Officer at Spark Foundry, where she develops and drives the strategic vision for the agency and its clients. Spark Foundry was recently named Ad Age’s 2022 “Media Agency of the Year” and Adweek’s 2022 “U.S. Media Agency of the Year.” In her role as Chief Strategy & Cultural Fluency Officer, Franklin is instrumental in pioneering Publicis’ approach to strategy. Her expertise and creative viewpoints have enriched successful pitches for clients such as Macy’s, Marriott International, Southwest Airlines, Mattel, and more. She has helped iconic brands – and the advertising industry at large – understand the cultural identities and media consumption habits of local and global audiences by encouraging marketers to embrace an “inside out” perspective. Franklin offers a unique perspective in any situation because she can draw upon her industry experience across a range of agencies, audiences, geographies, and international markets. Franklin has a keen ability to lead, guide, and motivate high-level talent. This is the reason that she is responsible for setting the tone to drive the largest function within Spark (the Media Planning/Strategy team of 400+ employees) forward. And, as a result of her decisive yet collaborative spirit, future-focused orientation, and innately creative, curious, and strategic nature, Franklin has been tapped to lead several successful corporate "start-up" initiatives. Additionally, Franklin is the great mind behind Spark’s end-to-end product development framework called “H.E.A.T,” which enables teams to collaborate, build robust plans, and elevate solutions that can withstand disruption and serve clients to the highest standard. Locally, Franklin is an integral leader in Chicago’s advertising community. She was named “Advertising Woman of the Year” by the Chicago Advertising Federation in 2018 and has had a career in Chicago for nearly 20 years.

Leigh Freund

President and Chief Executive Officer

NAI

Leigh Freund is President & CEO of the NAI, a non-profit organization that is the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. Leigh leads the organization’s growth and helps set the agenda and strategic priorities. Leigh joined the NAI in 2015 after an eleven-year career at AOL Inc., where she served as vice president & chief counsel for global public policy. Leigh brings more than a decade of substantive expertise in privacy, advertising, and public policy in the digital sector to her work at the NAI. She has first-hand knowledge of the tremendous contributions third parties have made in the digital advertising space and she is a passionate believer in strong self-regulation. During her time at AOL, Leigh led the company’s public policy efforts and was a leading voice on global digital and technology policy. Prior to that role, Leigh headed up the AOL advertising legal team and worked with AOL’s privacy team to promote and develop responsible use and collection of data, and ensure compliance with the industry’s self-regulatory programs. Before joining AOL in 2004, Leigh worked at K&L Gates and on Capitol Hill with Rep. Fred Upton from her home state of Michigan. Leigh holds an undergraduate degree in political science from Kalamazoo College and a J.D. from Georgetown University. She is an active participant in several industry organizations devoted to compliance with key regulatory initiatives and principles.

Lisa Giacosa

Chief Investment Officer

Spark Foundry

Lisa Giacosa is the Chief Investment Officer of Spark Foundry, a global media agency brand within Publicis Media. Spark Foundry’s bold vision harnesses a startup spirit with a powerhouse soul that melds an entrepreneurial, innovative business approach with the full resources, capabilities, and marketplace clout of a larger network. As Chief Investment Officer, Giacosa is responsible for setting and driving the agency’s investment strategy, and ensuring the integration of Spark’s digital, data, and content practices across various platforms and audiences. Giacosa’s background in data, technology, analytics, insights, and client leadership enables her to bring a perspective to the investment practice that facilitates driving deeper targeting and measurement of media effectiveness. She is passionate about humanizing data to better understand consumer behavior for improved efficiency. Giacosa is a key member of Spark’s Diversity, Equity, and Inclusion Council, and plays an instrumental role in driving the agency’s Corporate Social Responsibility (CSR) initiatives. Most recently, Giacosa was President of Data, Technology, Analytics, and Insights (DTAI). In that role, she was responsible for developing innovative solutions that leveraged data, analytics, and insights to build experiences that drive business outcomes. Previously, Giacosa was the global head of media at Kimberly-Clark where she helped standardize a new way of thinking for media experience planning and investment across regions. Prior to that role, Giacosa held ascending roles at different Publicis Groupe agencies, including VivaKi London and Starcom Mediavest Group. She has also held media planning and buying positions at Allied Domecq, Zenith Media, MindShare, and OMD. Throughout her career, Giacosa has worked with clients such as Apple, Amex, Estee Lauder, Hermes, Jaguar, McDonald’s, Range Rover, Rolex, UBS, and Westpac. In 2021, Giacosa received a She Runs It: Changing the Game Award in the Brainwave category, which honors women who have changed the way a brand or product is marketed. In 2020, she was named to Adweek’s Media All-Star list, which recognizes individuals who represent the best, brightest, and most strategic thinking across the media business. Additionally, she was honored by Brand Innovators in 2017 as a "Top 100’ Women in Brand Marketing." Outside of the office, Giacosa is dedicated to giving back to the community. She is an active board member for UNICEF Midwest, a non-profit organization dedicated to creating a better world for children everywhere. Giacosa received a bachelor’s degree from Bournemouth University.

Lashawnda Goffin

Chief Executive Officer

Colossus SSP

Lashawnda Goffin has a 16-year leadership track record delivering results across media planning, buying, negotiating, sales and ad tech programmatic development. Since taking on the leadership role of Colossus SSP in 2019, Goffin has exponentially increased the business by more than doubling the company’s growth year-over-year in 2020 to reach record levels. Prior to Colossus SSP, Lashawnda held key programmatic demand roles at TrustX and Tribune Publishing. Earlier in her career, she worked at Havas Media as a programmatic trader and local broadcast media buyer. Lashawnda is an exceptional team builder and strong advocate in supporting her community.

Cheryl Guerin

EVP, Global Brand Strategy & Innovation

Mastercard

As Executive Vice President, Global Brand Strategy & Innovation of Mastercard, Cheryl Guerin leads the overall stewardship of one of the world’s most iconic and recognizable brands. A passionate and accomplished marketer, Cheryl oversees the strategy and activation of Mastercard’s highly decorated Priceless campaign, advancing the brand to consumers and B2B audiences through cutting edge advertising, media, digital marketing and innovative insights that inform and inspire new opportunities for the business. Cheryl is also a member of Mastercard’s Management Committee.

Cheryl recently led the launch of several innovations and platforms, including the True Name® card, which was globally recognized with a Cannes Lions Grand Prix in 2021. She spearheaded the Strivers Initiative supporting small businesses, Priceless Cities and Priceless Surprises experiences, as well as Priceless Causes’ Stand Up To Cancer program. The initiative has generated seven FDA-approved drugs.

During her tenure at Mastercard, Cheryl has held several senior marketing positions, including leading North America Marketing & Communications, U.S. Marketing and Global Digital Marketing. She also oversaw all products and services for North America and separately led the Global Credit Products business.

Prior to Mastercard, Cheryl worked on the advertising agency side at Bates Worldwide and Bozell, where she drove marketing strategy and execution for major brands across multiple categories, including consumer packaged goods, travel, consumer electronics, B2B and financial services.

Cheryl is a Clio, Effie and WARC awards juror and serves on the Board of Directors for The Advertising Club of New York, Ronald McDonald House NYC and Crohn’s & Colitis Foundation. She was named to Brand Innovators 2022 Top 100 Women in Brand Marketing list, Advancing Diversity.org Hall of Honors, Yahoo Finance OUTstanding Ally Role Model list, and the Moves Power Women list. Cheryl also received the Women in Payments “Change Agent” Award.

Cheryl earned a Bachelor of Business Administration from Pace University’s Lubin School of Business. She lives in Westchester, NY with her husband and two sons.

Chloe Hawking

Chief Executive Officer, UK & Ireland

Reprise

Chloe Hawking is the Chief Executive Officer, UK & Ireland, for Reprise.

Mainardo de Nardis

Entrepreneur, Investor, Board Director, Advisor

Mainardo de Nardis is and Entrepreneur, Investor, Board Director, and Advisor. He is also the Former CEO of OMD.

Terence Kawaja

Chief Executive Officer

LUMA Partners

Terence Kawaja is CEO & Founder of LUMA Partners, a leading strategic advisory firm focused at the intersection of media, marketing and technology. He is a seasoned investment banker with more than 25 years of experience and has advised on over $300 billion of transactions, including some of the most pivotal deals in the media and tech industries. Throughout his career, Terry has leveraged deep industry knowledge to take a strategic approach to deal making rather than chase transactions. The best compliment people say is that he thinks like a principal.

 

Terry is both a recognized expert in the Internet and media sectors and also a popular speaker at leading industry conferences, frequently using humor to aid substantive presentations. Besides spending time in board rooms and on stages, Terry enjoys guest lecturing at universities, including Stanford, Columbia and NYU. Terry has a straightforward style and is never afraid to tell it like it is.

 

Previously, Terry headed Media M&A at Citigroup and Credit Suisse and had a short stint as a public company CFO. He lives in NYC with his wife and two boys.

Oleg Korenfeld

Chief Technology Officer

CMI Media Group

Oleg Korenfeld’s 20+ year professional expertise cuts across all angles of the digital advertising ecosystem - ad technology, demand and supply sides. Recognized as a transformative AdTech leader, Oleg brings deep marketing data and technology experience, holding global executive positions at companies such as GroupM and Publicis. In his role as CTO, he helps CMI Media Group, Compas and their clients continue the momentum of decades of disruptive innovation in media as well as implementation of tech and data best practices on a global scale. He is responsible for overseeing the agencies’ global automation, technology and data strategy and development, while leading the company’s continued innovations in tech-enabled performance and precision media solutions.
 
Oleg has hands-on experience in advertising and marketing product, audience/data, advertising operations, business development, go to market strategy and business intelligence/analytics. This deep experience across all marketing channels and environments allows for a holistic view of the marketplace and its future.
 
Oleg has a unique and broad perspective of a rapidly evolving marketing industry. He is passionate and focused executive helping transform and lead CMI Media Group’s vision and execution through data and technology.
 
This includes strategic, tactical, and general management experience at publishing companies such as Thrillist and Hearst, creative and media agencies such as TMG, Wavemaker and Spark Foundry, as well as advertising technology companies such as DoubleClick and Right Media.

Kathrin Lausch

Chief Executive Officer

Studio Cadeaux

European born and educated Kathrin Lausch channels over 20 plus years of leadership into her vison as CEO of Studio Cadeaux (a Stagwell company).
 
From owning internationally acclaimed production companies (Passport & Compass Films) to holding C-Suite positions across luxury, previous roles include B-Reel, MPC/Technicolor, CVLT/Urban & MediaMonks.
 
Studio Cadeaux is a global Boutique Creative Agency with deep vertical in Beauty, Fashion.

Will Luttrell

Partner and Chief Technology Officer

The Brandtech Group

Will Luttrell is a Partner and Chief Technology Officer for The Brandtech Group.

Stacy Malone

VP, Global Head of Business Marketing

Pinterest

Stacy Malone is Pinterest’s VP of Global Business Marketing. In her role, she sets the long-term vision for how Pinterest reaches and markets to businesses, advertisers and agencies of all sizes globally. 

 

Previously, Stacy led the North America Business Marketing team at Meta focused on enterprise and mid-market customers. Prior to Meta, Stacy was the US, Chief Operating Officer of UM Worldwide. During her 10+ years there, she served in a variety of capacities ranging from EVP, Global Managing Partner to Managing Director of the San Francisco office. 

 

Before coming to UM, Stacy was a member of the founding team for a cutting-edge digital agency in San Francisco (Exile on 7th) that was purchased by Agency.com.

 

Stacy currently serves on the Dean’s Advisory Council for the College of Business for her alma mater, Cal Poly San Luis Obispo and as an adjunct professor at the University of San Francisco. She lives in Northern California with her husband and two sons. She is an avid runner and enjoys being outdoors.

Mark Walker

Co-Founder, Chairman, and Chief Executive Officer

Direct Digital Holdings

Mark Walker brings nearly 20 years of experience in private equity, building relationships, and revenue generating operations for Fortune 500 corporations as well as start-ups. His experience and expertise involves strategic planning, management and execution while building and maintaining subscriber bases for utilities, marketing, and retail organizations. Mr. Walker has been on multiple advisory boards, including Hitwise and Dentsu Aegis, and has written articles and case studies appearing in Jupiter Research, Search Engine Watch and the IAB.

Chloe Wix

Global Director, Monetization Product Marketing

Spotify

Chloe Wix is the Global Director, Monetization Product Marketing for Spotify.

Claire Wyatt

Vice President, Business Strategy and Marketing Science

Albertsons Media Collective

Claire Wyatt is the Vice President, Business Strategy and Marketing Science for Albertsons Media Collective.

Interviews

9:00 AM - 9:45 AM

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E-Commerce Retailers, Platforms, and Consumer Safety

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9:45 AM - 10:30 AM

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How Consumer Privacy Regulations are Impacting Advertising Globally

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10:45 AM - 11:45 AM

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The Metaverse: Marketing’s New Frontier

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11:45 AM - 12:15 PM

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Augmented Reality and In-Game Advertising

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12:15 PM - 1:00 PM

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Navigating Brand Safety as Audio Adoption Skyrockets

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2:00 PM - 3:00 PM

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Diversity in Media and Technology

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Anna Bager, President & Chief Executive Officer, OAAA

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Cheryl Guerin, EVP, Global Brand Strategy & Innovation, Mastercard

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Samantha Stetson, Vice President Client Council and Industry Trade Relations, Meta

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Stacy Malone, Vice President, Global Business Marketing, Pinterest

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Lisa Giacosa, Chief Investment Officer, Spark Foundry

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Nick Law, Creative Chairperson, Accenture Song

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Chloe Hawking, Chief Executive Officer, UK, Reprise

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Oleg Korenfeld, Chief Technology Officer, CMI Media Group

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Mainardo de Nardis, Entrepreneur, Investor, Board Director, Advisor

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Sean Corcoran, U.S. Chief Executive Officer, Mediahub

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Christa Carone, President, Infillion

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E.T. Franklin, Chief Strategy Office & Cultural Fluency Officer, Spark Foundry

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Deva Bronson, EVP, Global Head of Brand Assurance, dentsu

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Chloe Wix, Global Director, Monetization Product Marketing, Spotify

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Mark Walker, Co-Founder, Chairman and Chief Executive Officer, Direct Digital Holdings

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Lashawnda Goffin, Chief Executive Officer, Colossus SSP

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Bradley Hunter, Global Head of Brand Safety and Industry Relations, TikTok

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Kate Alessi, Managing Director, YouTube/Video Global Solutions, Google

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Kathrin Lausch, Chief Executive Officer, Studio Cadeaux

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Kasha Cacy, Chief Media Officer, Known

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Terence G. Kawaja, Chief Executive Officer & Founder, LUMA Partners

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Leigh Freund, President, NAI

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Claire Wyatt, Vice President, Business Strategy and Marketing Science, Albertsons Media Collective

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Will Luttrell, Partner and Chief Technology Officer, The Brandtech Group

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Congratulations Europe - Half a Decade of less than 1% Fraud in TAG Certified Channels!

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Saiful Ahmed - Omnicom Media Group

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Tom Burns - Publicis Media

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Jules Kendrick - TAG

TAG’s MD UK & Europe, Jules Kendrick will be sitting down with Platinum Status member, Publicis Media’s Tom Burns to talk about the latest European Fraud Research and the impact the Certified Against Fraud programme has had on emerging channels.

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The Journey of the Consumer and the Marketer: A Conversation with Uber

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Dr. Mark Grether - Uber Advertising

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Shauna Derby - Uber

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Can Akar - Uber

The consumer travels to work and to play—and in many cases that means connecting with the Uber platform. Learn more about how creativity can accelerate a marketer’s reach back to customers.

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How to Find the Right Balance in your Media Plan Between Commercial Objectives and Representation and Inclusion

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Phil Cowdell - Channel Factory

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Kerry Hemmerich - Spark Foundry

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Eric Weisberg - Havas Health & You

This session will talk through the evolving needs of brands and agencies; the challenges and opportunities regarding Conscious Advertising; and how to deliver both the bottom line and inclusion.

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