Private Session - Hot Takes on Topics like MFAs: Spanish Leaders Speak (Invite Only)
Opening Remarks - What Does Programmatic Digital Safety Mean?
Rob Rasko - delivers a few thoughts on why this programmatic day was born at the Summit.
Sustainability in Media and Programmatic: Featuring Kinesso and EMARKETER
The discussion will delve into Supply Chain Management and Sustainability, while considering Suitability in Media. TO SHARE THIS SESSION ONLY CLICK HERE
Building a Blueprint for Global Responsible Marketing with Zefr, Nestlé, and GroupM
This fireside chat will cover the crucial role of responsible marketing in today’s social landscape, including an exploration of scaling responsible marketing across diverse global and local markets, emphasizing how Nestle & GroupM align their marketing and sales needs with a deep commitment to brand safety. TO SHARE THIS SESSION ONLY CLICK HERE
Being Conscious While Marketing In Video Content
Brand Suitability Takes Many Forms, Each Buyer has their own definition of what safety means and what they believe is suitable for their brand. In the world of real time video in environments like YouTube, that conversation can be even more complex. Hear from leading experts on the topic, how do we keep an eye on conscious marketing when the world moves SO quickly. TO SHARE THIS SESSION ONLY CLICK HERE
How Gen AI is Turbo Charging Malvertising (And Other Scary Stories)
Threat intelligence shared through the TAG AdSec Threat Exchange has strengthened the industry’s collective defense against malvertising, piracy and other cyber threats for years. But the fight to protect the ad ecosystem has intensified with generative AI boosting villains we fight and criminal rings shifting their focus from enterprise attacks to malvertising.
Recent TAG Threat Intelligence assesses that cybercriminals are all but certain to expand their use of digital advertising-enabled social engineering attacks over the next year. We are observing criminals rapidly adapt the core social engineering principles that make email phishing campaigns successful to online ads, a threat that is far less known to potential victims.
Join Team TAG and the companies fighting to keep the digital ad ecosystem safe as we examine the evolving threat landscape…and how we can gain the upper hand together. TO SHARE THIS SESSION ONLY CLICK HERE
A Candid Conversation: The Financial Benefit of Invalid Traffic
The industry has a problem. Invalid traffic is rife across the trading ecosystem and transparency is veiled, at best. This panel of publisher, agency and trade association chat candidly about the need for verification requirements to cover all parts of the system, right down to the publishers who place the adverts on their websites, to bring transparency and due diligence to the entire online advertising ecosystem. Everyone from Brand to DSP should know their customers and can have comfort that payments are being made to legitimate companies. Ultimately, this is a system of large-scale financial transactions and the ability for bad actors to engage in transactions should be minimised. TO SHARE THIS SESSION ONLY CLICK HERE
The MFA Issue: How Do We Deal With It?
Responsibility & Society: New Definitions of Brand and Digital Safety - Featuring Jerry Daykin
A Conversation with the Oversight Board: Building a Safer Future Through Independent Oversight, Accountability, and Trust
Join Samantha Stetson, Meta’s Vice President of Client Council and Industry Trade Relations and Paolo Carozza, member of the Oversight Board and Professor, University of Notre Dame for a discussion on the importance of independent oversight, its role in creating accountability and trust, and how it can enable safety for people and brands. TO SHARE THIS SESSION ONLY CLICK HERE
Tackling Election Integrity on TikTok
A panel discussion with TikTok experts Jade Nester, Head of Data Public Policy, and Lorenzo Andreozzi, Trust & Safety Product Lead and Election Integrity Program Lead, and moderator Alex Thomas, Director of Brand Safety and Responsible Investment at GroupM. TO SHARE THIS SESSION ONLY CLICK HERE
Digital Gold: Harnessing Media Quality to Improve Efficiency and Boost Campaign Impact
In 2024, navigating the dynamic media landscape amid major events like the Summer Olympics and Euros presents uncertainties. Marketers will have a significant degree of focus on efficiency and effectiveness and will face the challenge of balancing optimising ROI while maintaining media quality. In this session we'll share practical insights on how to maximise ROAS, while driving outcomes through quality media investment, and will explore innovative strategies for sustained growth leading up to the Sports Extravaganza! TO SHARE THIS SESSION ONLY CLICK HERE
Hot Topics Session - Including Retail Media and AI in Digital Advertising
In-Person Attendees Only
Unlocking Travel Moments: Advertising on Uber
The journey is not just about getting from A to B. Paul will demonstrate how Uber leverages location data to understand travellers' mindsets and connect with individuals during their journeys. Join us to learn creative approaches to engage with consumers as they go anywhere and get anything. TO SHARE THIS SESSION ONLY CLICK HERE
Breaking Boundaries: The Power of Progressive Media in Driving Audience Engagement and Brand Love
In today's rapidly evolving media landscape, the key to success lies in embracing progressiveness, inclusivity, and authenticity. In this keynote speech, we will explore how brands and agencies can harness the transformative power of progressive media to not only expand their reach but also foster a deeper connection with a more eclectic audience. In this keynote speech, we will unveil a new platform specifically designed for brands and agencies to embrace progressive media, while upholding brand safety and inclusivity. TO SHARE THIS SESSION ONLY CLICK HERE
Supporting Children’s Safety Online: A fireside chat with Stu Lunn and Michael McGrath
In October last year, the UK Government passed the Online Safety Act 2023 – a new law to improve online safety in the UK, including that of children. KINESSO UK&I’s Group Managing Director, Stu Lunn, sits down with Michael McGrath, the NSPCC’s Special Adviser to its Child Safety Online Taskforce, to discuss the vital work the charity is doing to listen to and amplify the voices of children to help deliver impact for them. In-Person Attendees Only