BRAND SAFETY SUMMITNEW YORK

Register Now

  • Image October 29 -
    October 30, 2024
  • Image The Programmatic Conversation
    Oct. 29 | 12:30 PM - 6:00 PM
    The Brand Safety Summit
    Oct. 30 | 8:00 AM - 6:00 PM
  • Image The Times Center
    242 West 41st St
    New York, NY 10036

Who Has Attended

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

Image

BRAND SAFETY SUMMIT BEGINS IN:

Brand Safety Summit New York is returning October 29-30, and you will want to be there! With a historic presidential election focusing the nation's and the world's attention, the conversations around digital and brand safety are more critical than ever. 

We're moving into a brand new venue, The Times Center in New York City, where you'll hear from experts across the media landscape. 

The most senior-level brand marketers, digital platform leaders, media buyers, and ad tech executives — all industry insiders in the brand safety space — will give you the latest information you need to do your job best when it comes to brand safety and brand suitability.

Don't miss the chance to hear from:

Keynote Speakers: Gary Vaynerchuck, Jonah Goodhart, and Sonia Jackson-Myles

Top Agencies: IPG Mediabrands, Omnicom Media Group, Publicis

Leading Platforms: Google, Meta, TikTok, Twitch

Brands: JPMorgan Chase, Kenvue, Marriott International, Revlon

Plus! Channel Factory, Haleon, IAS, illuma, Mobian, Peer39, Protected by Mediaocean, StackAdapt, Zefr and much more

Speaker Lineup

Gary Vaynerchuk

Chief Executive Officer

VaynerMedia

Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet.

Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront.

He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.

This year, Gary will unveil two new books: his seventh book "Day-Trading Attention" (set to be published on May 21, 2024). In this latest work, he provides fresh insights into navigating the modern social media landscape. Gary's expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the "TikTokification of Social Media," where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. Gary's book equips readers with essential skills to succeed in today's dynamic digital world. Gary also announced his first children's picture book based on Vaynerchuk's VeeFriends characters, the debut picture book titled "Meet Me in the Middle" is set to be published on July 16, 2024. The book will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig - this picture book delves into the emotional elements essential for nurturing children's empathy, a crucial skill for their future success.

Gary is an entrepreneur at heart -- he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands. Gary is the Co-Founder of VCR Group, Co-Founder of VaynerWatt, and Co-Founder of ArtOfficial. He also owns a Major League Pickleball team called the 5s. He is part owner of a Big3 basketball team and an investor in the revival of the SlamBall League.

Gary is also the founder and creator of VeeCon – a contemporary super-conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms. His podcast, 'The GaryVee Audio Experience, ' ranks among the top podcasts globally.

Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, and Pencils of Promise. He is also a longtime Well Member of Charity: Water. Gary's life ambition is to buy the New York Jets.

Sonia Jackson Myles

Founder & CEO

The Accord Group LLC

Sonia Jackson Myles has over 20 years of experience (managing $20 Billion) in corporate America, working for Fortune 500 companies such as Ford Motor Company, The Gillette Company, and Procter & Gamble.  She is the Founder, President & CEO of The Sister Accord®️ Foundation and The Accord Group LLC. 

Sonia is a philanthropist, author, inventor and highly respected advisor.  She is on a mission to have 1 billion girls and women learn how to love themselves and each other, while understanding their value and worth.  She is the author of The Sister Accord®️:  51 Ways To LOVE Your Sister, which was nominated for a 2013 NAACP Image Award.  Her second book is titled 51 Ways To LOVE Your Children. Sonia is married and the mother of two sons.

Jonah Goodhart

Co-Founder

Mobian

Jonah Goodhart is the Co-Founder of Mobian and Montauk Labs. Previously, Jonah was the Co-Founder and CEO of Moat (acquired by Oracle) and founding investor in Right Media (acquired by Yahoo).

Dave Byrne

EVP of Global Brand Safety and Privacy

IPG Mediabrands

With over 17 years of experience in digital advertising & responsible media at leading companies like Google, Spotify, and TikTok, Dave Byrne brings a deep understanding of the industry to his role as EVP of Global Brand Safety and Privacy at IPG Mediabrands. His passion for responsible media also led him to spend time consulting for startups and NGOs to help them navigate complex industry challenges.

 

Dave is committed to building a safe and effective advertising ecosystem. He excels at fostering collaboration across teams and creating clear, actionable strategies to mitigate risks. His background in building strong partnerships and communicating complex issues effectively will be instrumental in his role at IPG Mediabrands.

Dr. Alfiee Breland-Noble

Psychologist and Founder

The AAKOMA Project

Dr. Alfiee Breland-Noble (aka Dr. Alfiee) is a pioneering psychologist, scientist, author, media maven, Melinda French Gates Global Leader, and founder of the innovative nonprofit, The AAKOMA Project. She is also the Chief Mental Wealth Officer for Charlamagne Tha God’s foundation, the Mental Wealth Alliance.

A thought leader in her field, Dr. Alfiee focuses on mental health and suicide prevention (for intersectional Youth and Young Adults of Color, including LGBTQAI+ youth and those with disabilities) along with educating the public about culturally relevant burnout prevention, mindfulness and gratitude practices. Dr. Alfiee envisioned The AAKOMA Project in 1999.  While it began as an academic medicine research lab (first at Duke Medicine then at Georgetown Medicine), in 2018, she boldly transitioned AAKOMA into the thriving Woman of Color led, million-dollar mental health nonprofit it is today.

Dr. Alfiee is a regular media contributor for outlets like The Grio, Today Show, The Breakfast Club, the New York Times, and others. She co-hosts the Audacy Radio suicide prevention special I’m Listening with Carson Daly and Katie Neal, and co-hosted the Born This Way Foundation’s World Kindness Day short film The Power of Kindness, with Lady Gaga. Mixing rigorous science, popular culture and thoughtfulness about diverse population, she is a thought leader and passionate advocate for youth and young adult mental health.  Dr. Alfiee recently had the honor of moderating a National Governors’ Association forum on adolescent mental health with 19th and 21st U.S. Surgeon General, Dr. Vivek Murthy and Governor Phil Murphy (NJ).

An author/co-author of 3 books: The Handbook of Mental Health in African American Youth (academic textbook), Community Mental Health Engagement with Racially Diverse Populations (academic textbook) and I want to See You Shining: The Guide (co-authored with super-producer Mark ‘King’ Batson) she is respected for her ability to capture audiences and inspire. Dr. Alfiee embodies her belief that there is enough love and light (informed by good culturally relevant science) to help everyone achieve #optimalmentalhealth.

 

She lives by the mantra that everyone deserves #optimalmentalhealth which should always be informed by #lovelightscience.

Elizabeth Neubauer-Donovan

Head of the Marriott Media Network, Global Ad Revenue

Marriott International

Elizabeth is currently working as the Head of the Marriott Media Network, Global Ad Revenue for Marriott International. Leading the industry's first hospitality media network. She manages the advertising revenue growth plan, GTM marketing strategy, pricing & and inventory, sales operations, new product innovation, and ad tech solutions for the Marriott Media Network. She is an Advisor for several boards focusing on women’s empowerment in the media and technology community. Most recently announced, Genuin.

Before joining Marriott, Elizabeth had developed her successful multi-platform sales career at AccuWeather. She managed client direct, agency, and programmatic advertising, in addition to data monetization and location-based advertising solutions. YoY she was a top-revenue performer, partnering with the top global brands. She developed and grew new revenue streams for the Pharmaceutical/Health, CPG, Travel and Government/Political verticals. Elizabeth brought the first presidential campaign partner to the company, a revolutionary partnership with a focus on how weather and location – can impact voter turn-out. She spends her free time with her family, traveling, mentoring next-generation professionals and enjoys gardening.

William Bock

VP, Group Partner, Global Brand Safety

UM

As Global Brand Safety lead at IPG, William is responsible for establishing and maintaining global standards and best practices surrounding the management and governance of brand equity and perception. William is responsible for meeting and combatting challenges to brand safety across channels and platforms, including programmatic, social, digital audio and CTV, and excels at bringing data-based standardization, operationalization, and transformation to market. William has a wealth of experience anticipating and meeting the challenges of today and tomorrow across channels and across verticals. William resides in bucolic Chappaqua, New York and holds a B.A. in Economics and Psychology from Johns Hopkins University in Baltimore.

Phil Cowdell

Chief Strategy Officer

Channel Factory

I'm a marketing communications specialist whose curiosity, analytical mind and real world experience enables me to help clients and colleagues appraise risks and opportunities, and re-engineer how they operate in order to minimize risk and maximize growth in our increasingly complex, volatile world. I'm a great believer in De Bono's assertion...'If you can't do it the way you've always done it...how would you do it?" Always looking for the next problem to solve and solution to find.

Saiful Ahmed

SVP AdTech, OMG Global Investment

Omnicom Media Group

Saiful is responsible for OMG’s global AdTech investments and matrix leadership of a global AdOps community of 80+ specialists across 37 markets. An expert in AdTech innovations, Saiful collaborates with clients and colleagues on how to best deploy, integrate AdTech platforms and problem-solve to satisfy each client’s unique measurement/analytics needs. Saiful coordinates and oversees the delivery of AdTech services for client onboarding and global transitions; empowering local markets with best-practice digital standards and media quality to deliver on client values.

Christal Dolan

VP, Enterprise Excellence

UM Worldwide

Christal Dolan is the US Vice President of Enterprise Excellence at OneVue, where she supports the Kenvue business. With 9.5 years of experience at UM, she brings a strong background in digital investment to her role, driving innovation and operational excellence across the organization. While her role touches all aspects of digital, brand safety and technology are an area of passion she digs in on.

Mario Diez

Chief Executive Officer

Peer39

Mario Diez is the CEO of Peer39, a leading global provider of contextual suitability and quality solutions. He took over as CEO after Peer39 was acquired from Sizmek in 2019, when the company became independent. With over 20 years of experience in digital advertising, he has led multiple companies throughout his career that have centered in where new advancements in technology converge across the advertising landscape. Under his leadership, over 67,000 advertisers and agencies across the globe trust Peer39’s solutions to ensure their advertising meets their suitability and relevance standards.

Jennifer Helm

Global Policy Council and Industry Lead

Meta

Jennifer Helm is the Global Policy Council and Industry Lead at Meta where she works to build trust and listen to customers through regular forums that cover topics at the intersection of technology and society. Over the last 7 years at Meta, Jen has also served on Meta’s Content Policy Team and previously led advertising partnerships with political, government and nonprofit organizations. Prior to Meta, Jen spent a decade working for global media companies and public affairs marketing agencies. She is based in Washington, DC.

Ben Hovaness

Chief Media Officer

OMD Worldwide

Ben Hovaness is an advertising executive with experience across multiple verticals with major advertisers. In his time in the industry, he has overseen billions of dollars in media spend, created strategic initiatives like CASA and Future Signals, and driven massive workflow improvements both client- and agency-side. Ben is a subject matter expert in media pricing and market dynamics and has been recognized as a thought leader and industry expert by both trade publications (Digiday, AdExchanger, Beet.TV) and mainstream outlets (NY Times, CNBC). Ben is Chief Media Officer for OMD Worldwide. In this role, he oversees the ongoing development of OMD's worldwide media capabilities and helps OMD clients and account teams understand and adapt to major shifts in advertising.

Ray Lansigan

EVP, Corporate Strategy

Publicis Digital Experiences

Ray is a dynamic commercial futurist dedicated to uncovering new growth opportunities at the intersection of economic, cultural, and technological trends. With a diverse background and a passion for innovation, he strives to advance the efficient frontier for businesses, consumers, and the ecosystems that connect them.   Ray’s remit is to lead Strategy and Marketing for Publicis Digital Experience – the digital pillar of Publicis Groupe, inclusive of Digitas, Razorfish, as well as specialist agencies and capabilities. He has a dual mandate of grooming the growth posture of the agencies through capability, organizational, and corporate development, as well as guiding clients to realize their own growth potential. Innovation, specifically the application of GenAI to marketing, is also part of his responsibilities. His area of focus is the field of ethics and content provenance. He represents Publicis Groupe on the Steering Committee of the C2PA.   Beyond his agency responsibilities, Ray leverages a rich portfolio of experiences in management consulting, marketing, and board roles in academia and real estate. As a classically trained economist with degrees from Columbia University and Cornell University, he blends empirical analysis with practical experience to offer a unique perspective in the marketing realm.

Kathrin Lausch

CMO and Co-founder

Maison BETC

From owning internationally acclaimed production companies (Passport & Compass films) to holding C-suite positions across the US Luxury market, Kathrin channels over 20 years of leadership into the business and brands she builds. Previous roles included B-Reel, MPC/Technicolor, CVLT/Urban, MediaMonks/S4, and CEO at Studio Cadeaux/Stagwell.

Khurrum Malik

Chief Marketing Officer

IAS

Khurrum Malik is responsible for accelerating market growth initiatives for IAS and leading its global marketing strategy. Based in New York, Malik is a technology marketing leader with a broad range of experience driving growth for public and private companies. Most recently, Malik was Head of Global Business Marketing at Spotify, where he led business marketing, creative, product marketing, measurement, and analytics teams within Spotify’s advertising business. Previously, he served as CMO of Compass, a real estate technology platform, and was Head of Product Marketing at Meta. Malik holds an MBA, M.S., and B.A. from the University of Virginia.

Sherrill Mane

Chief Strategy Officer

Fathom

Sherrill Mane is the Chief Strategy Officer for Fathom.

Ryan McBride

Chief Strategy Officer

illuma

Ryan McBride is a contextual advertising specialist and chief strategy officer at Illuma. He has worked across agencies, ad platforms and data providers for around 15 years, and formerly operated as an executive leader in Oracle's acquisition of Grapeshot. Ryan joined AI-firm Illuma in November 2023, where he plays a pivotal role developing innovation and partnerships.

Mike Minton

Chief Monetization Officer

Twitch

Mike Minton is the Chief Monetization Officer at Twitch, where he is responsible for leading Twitch’s strategy around helping streamers make money doing what they love through direct community support and advertising. During his tenure at Twitch, Mike has served as VP of Ad Products, VP of Creator Commerce, and a Senior Director of Engineering. Prior to Twitch, Mike led software development and engineering teams at Amazon, Ithaka and MICROS Systems Inc., and more. Mike also served in the U.S. Marine Corps as an Infantry Officer.

Ramsey McGrory

Chief Development Officer, Mediaocean  Executive Leader, Protected by Mediaocean

Ramsey McGrory is Chief Development Officer at Mediaocean and an executive leader within Protected by Mediaocean, the company's ad verification division. With over 20 years in adtech, Ramsey pioneered innovative measurement solutions, co-creating Dynamic Pricing (dCPM) and launching the first successful programmatic ad exchange. He has held key roles at DoubleClick, Right Media, Yahoo!, and AddThis, shaping strategies for programmatic capabilities, data partnerships, and brand safety.

Rishi Mulgund

Brand Performance Director

Haleon

Rishi Mulgund is the Director of Performance Marketing at Haleon.  In this role, he leads creative effectiveness improvements for our iconic portfolio of Haleon brands like Advil, Sensodyne, Tums, and Centrum.  He has over 15 years of CPG marketing experience and proven success in delivering creative bravery & digital transformation.  Rishi joined Haleon in 2016 and has helped drive the company’s modern marketing transformation.

Olga O'Donnell

Principal, Global Brand Safety

Twitch @ Amazon Ads

Olga O'Donnell is the Global Head of Brand Safety for Twitch at Amazon Ads. She helps ensure that advertisers appear alongside safe and suitable content on the interactive livestreaming service. Before joining Twitch, she was at dentsu, looking after technology partnerships and business operations, and later developed the agency's brand safety consultancy practice. Previously, Olga worked at Yahoo, Microsoft, Gannett and MarketWatch. She began her career at DoubleClick, an ad technology startup now owned by Google, and she considers herself extremely lucky to have had the opportunity to shape the nascent digital media and advertising industry from scratch.

Mark Proulx

Head of Media Responsibility

Kenvue

Mark Proulx is the global head of media responsibility for Kenvue, where he oversees brand safety strategy, sustainability in media, and data ethics. His role is dedicated to the safe and effective
placement of digital media, while mitigating fraud and waste. In tandem with this workstream, he
facilitates the creation of effective policies that guide responsible data collection and usage at a market level. His passion for media is fueled by the desire to help in the creation of a more sustainable and responsible digital environment that serves both the industry and society.


Previously, Mark was part of Integral Ad Science’s publisher development team and spent almost a
decade as part of The Washington Post’s advertising operations organization.
Mark earned a degree in marketing management from Virginia Tech.

David Rowley

VP, Revenue Technology

News Corp

David has a passion for helping content owners create, maximize and future-proof monetization channels, and operationalize a “success-as-a-service” culture. He has spent the last 20+ years focused on revenue operations and ad technology, helping media owners of all sizes build out ad operations teams and ad tech stacks. Specifically, he has helped companies like Advance Local, NBCU, SheMedia and Travelzoo expand their programmatic capabilities, campaign analytics, in-house creative, yield management, and also spearheaded the strategies on industry-wide issues like the cookieless future, self-serve, ad blocking, brand suitability, and more. He's currently working as Global VP, Revenue Technology at News Corp, helping navigate the company on the strategies and technologies for taking a user-first approach to monetization from advertising, subscriptions, and more.

Maria-Angela Sanzone

Executive Director, Head of Paid Social

JPMorgan Chase & Co.

Maria-Angela Sanzone is the Executive Director, Head of Paid Social for JPMorgan Chase & Co.

Andrew Serby

Chief Commercial Officer

Zefr

Andrew Serby is Chief Commercial Officer at Zefr, leading its global data business. Since joining the company in 2014, Andrew has overseen the global management of Zefr’s operations, focusing primarily on driving revenue generation, growth and profitability. Andrew is based in New York, New York.

Paco Toledo

SVP and Global Head of Creative

Revlon Inc.

Paco Toledo is the Senior Vice President and Global Head of Creative at Revlon Inc., where he leads the in-house global creative agency, Red House. In this capacity, he directs a large team, establishes creative centers of excellence, and collaborates with global and regional teams to enhance content quality and relevance.

 

Under his leadership, Paco successfully built the in-house agency from the ground up, significantly reducing the company’s dependence on external agencies and cutting costs. He has also strengthened e-commerce and e-retail creative capabilities, directly contributing to increased sales and revenue.

 

Prior to his tenure at Revlon, Paco held prominent leadership positions at Red Antler and Dnoise, where he honed his expertise in content production, business growth, and process optimization.

 

Paco is a distinguished creative executive with a proven track record of leading teams, driving innovation, and delivering impactful marketing campaigns on a global scale. His strategic vision and leadership continue to propel Revlon’s creative endeavors to new heights.

Paul Verna

VP of Content

EMARKETER

Paul Verna is Vice President of Content at EMARKETER, where he oversees a team of 10

analysts covering advertising, media, marketing, and technology.

 

Verna appears regularly in The New York Times, The Wall Street Journal, Bloomberg TV, theBBC, and NPR, among major media outlets. He has presented at conferences including CES, Advertising Week, and Programmatic I/O; at events for the IAB and ANA; and at the invitation of companies including Google, Live Nation, and Sirius-XM.

 

Verna began his career as an entertainment journalist and is a voting member of the Grammy Awards. He was raised in Argentina, with Spanish as his native language. He holds a BA degree from Columbia University.

Danielle Wolinsky

Global Head of Responsible Media Solutions

Google

Danielle Wolinsky is the Global Head of Responsible Media Solutions for Google.

Kenji Yoshino

Member of the Oversight Board and Chief Justice Earl Warren Professor of Constitutional Law, New York University School of Law

Kenji Yoshino is the Chief Justice Earl Warren Professor of Constitutional Law at New York University School of Law and the Director of the Meltzer Center for Diversity, Inclusion and Belonging. He specializes in constitutional law, antidiscrimination law and law and literature, and previously served as Deputy Dean at Yale Law School. He currently serves on the board of the Brennan Center for Justice and on advisory boards for diversity and inclusion for Morgan Stanley and Charter Communications. He has won numerous awards for his teaching and scholarship and has published four books, including his most recent book (co-authored with David Glasgow), Say the Right Thing: How to Talk About Identity, Diversity and Justice (Simon & Schuster, 2023).

Rob Rasko

President

Brand Safety Summit Series

Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet. While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value. He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi.

Agenda at a Glance

Image

The Brand Safety Summit New York begins with a special half-day event on October 29: The Programmatic Conversation at The Summit. This engaging event dives into the dynamic world of programmatic and adtech, featuring insightful presentations, panel discussions, and workshops led by industry experts. Attendees will gain valuable insights on a wide range of topics, from data protection and privacy & identity to CTV and retail media, and much more.

Image

12:30 PM - 1:00 PM

Image

Registration

Image

1:00 PM - 1:15 PM

Image

Welcome Remarks

Image

1:15 PM - 1:35 PM

Image

Reimagining Brand Safety

Image

Jonah Goodhart - Mobian

The current brand safety approach is falling short, with outdated technology frequently misclassifying high-quality journalism and credible content as unsafe. This results in higher CPMs for advertisers and reduced revenue for publishers. As AI, consumer sentiment, and contextual alignment converge, a new solution is needed. This session will explore how advanced contextual intelligence can not only safeguard brands and support publishers but also build consumer trust and drive engagement. Discover how this reimagined strategy for brand safety and context delivers improved outcomes for both advertisers and publishers.

Image

1:35 PM - 1:55 PM

Image

From Chaos to Clarity: $10.8B in Fraud Savings – And Where We Go From Here.

Image

Rachel Nyswander Thomas - TAG

If industry news feels like watching an asteroid careening toward a dumpster fire in a nitroglycerin plant, join us for some new – and amazing – good news for digital advertising. As industry veterans will remember, ad fraud used to be a multi-billion dollar a year problem in the US, draining ad budgets, enriching criminals, and poisoning the entire supply chain. To tackle that persistent and seemingly intractable problem, the ad industry came together to create aggressive anti-fraud standards and initiatives including the TAG Certified Against Fraud Program. Now, for the first time, TAG and its partners at the 4A's, ANA, and IAB have measured the financial impact of those programs for US advertisers in actual savings each year. Join us to find out the results of the 2024 US Ad Fraud Savings Report (hint: your CFO is going like them) and find out what we must do to keep those savings growing in the future.

Image

1:55 PM - 2:15 PM

Image

The Future of Brand Suitabilty

Image

Phil Cowdell - Channel Factory

Image

2:15 PM - 2:40 PM

Image

Navigating Towards Safe Outcomes in CTV

Image

Julian Zilberbrand - Ivey Milton Consultants

Image

Suzie Eckhart - Publicis Groupe

Image

Ramsey McGrory - Protected by Mediaocean

Image

Mario Diez - Peer39

The goal of advertising is to sell stuff. The goal of brand safety verification is to limit or avoid bad stuff. With CTV growing its share of advertising spend, how can today's market navigate toward best outcomes?

Image

2:40 PM - 3:15 PM

Image

Networking Break

Image

3:15 PM - 3:30 PM

Image

News Corp and illuma – Bringing AI Innovations to Brand Suitability

Image

Ryan McBride - illuma

Image

David Rowley - News Corp

AI has helped improve efficiencies across the advertising ecosystem - and now it's being used to enhance brand suitability, too. Find out how News Corp and illuma are innovating with AI to open up opportunities for advertisers and support quality news journalism.

Image

3:30 PM - 3:55 PM

Image

How Sustainability Fits into Brand Safety

Image

3:55 PM - 4:15 PM

Image

How CTV Is Reshaping Political Advertising—and What It Means for Marketers

Image

Paul Verna - EMARKETER

This data-infused session examines how CTV has reshaped political advertising in 2024, with campaigns and interest groups using the medium to go where linear TV can’t. Emarkerter's Paul Verna will look at political ad spending trends, CTV targeting and measurement capabilities, and use cases during the election cycle. He will also explore the lessons this transformation holds for how brand marketers outside the political sphere can better target consumers on CTV.

Image

4:15 PM - 4:40 PM

Image

Transparency in the Media Supply Chain and Coversations on MFA

Image

4:40 PM - 5:00 PM

Image

Optimizing Campaigns for Retail Media Performance and Outcomes

Image

Elizabeth Neubauer-Donovan - Marriott International

Image

Colleen Hotchkiss - Zenith

Image

Renee Caceres - StackAdapt

Image

5:00 PM - 6:00 PM

Image

Cocktails and Canapés

Image

Image

The Brand Safety Summit New York's flagship event offers an action-packed, full-day experience bringing together senior leaders in the media industry for timely conversations that promote safety for brands and consumers in digital environments. Featuring an impressive lineup of keynote speakers, interactive panel discussions, and informative breakout sessions, this year's Brand Safety Summit is set to be the most comprehensive and engaging yet.

Image

8:00 AM - 9:15 AM

Image

Registration

Image

9:15 AM - 9:30 AM

Image

Welcome Remarks

Image

9:30 AM - 9:50 AM

Image

The Purple CEO

Image

Gary Vaynerchuk - VaynerMedia

Finding the middle in our marketing, media, elections and the way we keep consumers safe online, while keeping them engaged.

Image

9:50 AM - 10:10 AM

Image

Brand Safety in the AI Era: YouTube and Google's Commitment to Responsible Innovation

Image

Danielle Wolinsky - Google

Image

Dave Byrne - IPG Mediabrands

Join Dani Wolinsky, Global Head of Responsible Media Solutions at Google, to explore the crucial intersection of brand safety and AI. Learn how you can confidently leverage AI to achieve your marketing goals, and how Google is using AI to create a safer advertising ecosystem and responsibly integrating AI into its solutions. This session will also cover hot topics for advertisers navigating the complexities of this evolving landscape.

Image

10:10 AM - 10:30 AM

Image

How Viewers and Brands Choose Their Own Adventure On Twitch

Image

Olga O’Donnell - Twitch @ Amazon Ads

Image

Mike Minton - Twitch

Today, livestreaming is mainstream and hugely popular. What started as a hit with gaming audiences has become the norm for the majority of viewers - and a format that younger, hard-to-reach cohorts of consumers crave. Yet, industry-standard methods for identifying and classifying creator-generated content have been developed for pre-recorded, uploaded video. Twitch has innovated in the livestreaming space for more than 10 years and continues to deliver industry-leading solutions for both viewers and brands. In this session, hear about the new content classification mechanisms for sensitive content Twitch developed specifically for live, real time content, to give its viewers and brands the tools to customize their experience on the service.

Image

10:30 AM - 10:50 AM

Image

A Healthy News Initiative

Image

Shannon Toumey - New York Post

Image

Shauna Little - The Washington Post

Image

10:50 AM - 11:15 AM

Image

Networking Break

Image

11:15 AM - 11:35 AM

Image

Session presented by TikTok

Image

11:35 AM - 11:55 AM

Image

Build An Authentic Relationship With All Consumers—& Drive Profitability

Image

Sonia Jackson Myles - The Accord Group LLC

Sonia Jackson Myles will share her experiences working for Fortune 500 Companies and as an entrepreneur regarding how authenticity is key to brand safety and brand growth. Her Power of The P.A.U.S.E. model will be presented  to engage the audience in how pausing to ask the right questions can drive profitability for a brand.  

Image

11:55 AM - 12:20 PM

Image

Verification for Value: A Successful Data-Driven Approach to Media Quality

Image

Christal Dolan - UM Worldwide

Image

Mark Proulx - Kenvue

This session will delve into Kenvue and IPG Mediabrands collaborative partnership, showcasing a robust, holistic approach to media quality that goes beyond traditional keyword blocking and URL filtering. Our speakers, Christal Dolan (UM / IPG Mediabrands) and Mark Proulx (Kenvue), will explore how leveraging advanced AI-driven verification tools, strategic inventory management, and backend signal integration helped:

· Reduce reliance on conventional negative targeting keywords by analyzing page sentiment and avoiding dual meanings.

· Optimize inventory selection through partnerships with industry-leading verification providers and a focus on Supply Path Optimization (SPO).

· Drive significant cost avoidance by identifying and mitigating programmatic waste across multiple dimensions, including viewability, fraud, and brand suitability.

This session will provide actionable insights and practical takeaways for advertisers seeking to elevate their media quality strategies, protect their brands from reputational risk, and achieve tangible cost savings in the ever-evolving programmatic ecosystem.

Image

12:20 PM - 12:40 PM

Image

Navigating the Nuances: Achieving Advanced Brand Safety in Regulated Industries with Zefr, American Express, UM and TikTok

Image

Andrew Serby - Zefr

Image

William Bock - UM

Image

Susan Zemlyakova - TikTok

Join Bill Bock from UM, Susan Zemlyakova from TikTok, and Andrew Serby from Zefr as they delve into the intricacies of brand safety within highly regulated industries like financial services. This panel will explore how financial services, pharmaceuticals and other sensitive industry verticals leverage cutting-edge brand safety solutions to navigate the complexities of the digital landscape. Discover how vertical-specific exclusions and evolving brand safety tools are reshaping advertising strategies in these industries. Our experts will cover:

· The unique challenges faced by regulated industries in maintaining brand safety

·  Innovation in vertical-category exclusions and optimizations, and their impact on campaign performance

· The role of platforms like TikTok in facilitating safe advertising environments for sensitive verticals

· Future trends in brand safety technology and their potential impact on regulated industries

Image

12:40 PM - 1:50 PM

Image

Lunch

Image

2:00 PM - 2:20 PM

Image

Protecting Our Youth

Image

2:20 PM - 2:40 PM

Image

Haleon’s Commitment to Content Authenticity in Brand Advertising

Image

Rishi Mulgund - Haleon

Image

Ray Lansigan - Publicis Digital Experiences

Eighty percent of consumers globally believe that digital content is vulnerable to alteration, leading to widespread distrust in the media ecosystem—especially as AI sits at the forefront of the digital landscape. As new technology evolves how we converse, connect, and innovative, brands must find new ways to uphold their brand promises and create memorable experiences while implementing new standardization methods.

Join the panel discussion with Rishi Mulgund, Performance Marketing Director at Haleon, who will share Haleon’s commitment to content authenticity in their advertising and across the digital ecosystem. He will be joined by Ray Lansigan, EVP of Corporate Strategy at Publicis, who also sits on the board of the C2PA, an organization that publishes Content Credentials and sets global standards for content provenance.

Image

2:40 PM - 3:00 PM

Image

A Conversation with the Oversight Board: Building a Safer Future Through Independent Oversight, Accountability, and Trust

Image

Jennifer Helm - Meta

Image

Kenji Yoshino - New York University School of Law

Join Jennifer Helm, Meta’s Global Policy Council and Industry Lead and Kenji Yoshino, member of the Oversight Board and Chief Justice Earl Warren Professor of Constitutional Law at New York University School of Law, for a discussion on the importance of independent oversight, its role in creating accountability and trust, and how it can enable safety for people and brands in times of uncertainty.

Image

3:00 PM - 3:35 PM

Image

Networking Break

Image

3:35 PM - 3:55 PM

Image

Navigating Brand Safety and Consumer Trust in the Global Beauty Industry

Image

Kathrin Lausch - Maison BETC

Image

Paco Toledo - Revlon Inc.

Join Kathrin Lausch, CMO and Co-Founder of Maison BETC, the fashion, beauty and luxury agency of BETC in the US., and Paco Toledo, SVP and Global Head of Creative at Revlon, as they explore the challenges in brand safety and consumer trust faced by global beauty corporations, the importance of rigorous internal processes, and the impact of social media on consumer perception. Learn about the differences in approach between mass and prestige brands, the role of diversity and sustainability in brand strategy, and the critical balance between safety and innovation.

Image

3:55 PM - 4:15 PM

Image

Navigating Brand Safety in the Era of AI and Misinformation

Image

Khurrum Malik - IAS

Image

Maria-Angela Sanzone - JPMorgan Chase & Co.

As misinformation continues to rise and AI-powered deepfakes pose new threats, advertisers face increasing challenges in maintaining media quality. This fireside chat, moderated by Rob Rasko, brings together industry experts, Khurrum Malik, IAS CMO and Maria-Angela Sanzone, JP Morgan Chase Head of Paid Social, to discuss strategies for safeguarding brands from misinformation and inappropriate content while maintaining effectiveness across platforms like CTV, social media, and the open web. Join the discussion and learn how to leverage AI to safeguard and scale your brand without compromising trust.

Image

4:15 PM - 4:40 PM

Image

Insights from OMG’s Brand Safety Playbook

Image

Saiful Ahmed - Omnicom Media Group

Image

Ben Hovaness - OMD Worldwide

OMG will help drive enlightening conversations on brand safety in today’s digital landscape and share insights from their Brand Safety Playbook to navigate the rapidly changing platform conditions and opportunities in brand safety.

Image

4:40 PM - 5:00 PM

Image

Closing Session with Audience Q&A

Image

5:00 PM - 6:00 PM

Image

Cocktails and Canapés

Image

Passes

Best Value!

Brand Safety Summit
Ten In-Person Passes Bundle

$15,000

Benefits
  • Ten in-person passes to the Brand Safety Summit New York (Oct 30)
  • Ten in-person passes to The Programmatic Conversation at The Summit (Oct 29)
  • Access to all General Sessions
  • Access to on-demand session recordings after the Summit
  • Access to all daily networking activities, including refreshment breaks, networking luncheon, and cocktail reception

Brand Safety Summit
Two In-Person Passes Bundle

$5,500

Benefits
  • Two in-person passes to the Brand Safety Summit New York (Oct 30)
  • Two in-person passes to The Programmatic Conversation at The Summit (Oct 29)
  • Access to all General Sessions
  • Access to on-demand session recordings after the Summit
  • Access to all daily networking activities, including refreshment breaks, networking luncheon, and cocktail reception

Brand Safety Summit
One In-Person
Pass

$4,000

Benefits
  • One in-person pass to the Brand Safety Summit New York (Oct 30)
  • One in-person pass to The Programmatic Conversation at The Summit (Oct 29)
  • Access to all General Sessions
  • Access to on-demand session recordings after the Summit
  • Access to all daily networking activities, including refreshment breaks, networking luncheon, and cocktail reception

One Pass to
The Programmatic Conversation
at The Summit

$799

Benefits
  • One in-person pass to the Brand Safety Summit presents The Programmatic Conversation at The Summit (Oct 29)
  • Access to all General Sessions
  • Access to on-demand session recordings after the Summit
  • Access to networking activities, including refreshment breaks and cocktail reception (Oct 29)

Request Your Complimentary Pass

A limited number of complimentary passes are reserved exclusively for brands and VIPs. Don’t miss your chance to join us—secure your pass now!

Tiered-Pricing-NY-24-Oct-21-2024-07-21-44-0720-PM

 

Brand Safety Week Founding Partners

Brand Safety Summit Partners

TITLE PARTNER

Premier Partners

Silver Partners

MEDIA PARTNER

EXPO PARTNERS

FOUNDING AGENCY PARTNER

PREMIER GLOBAL
CONTENT PARTNERS

 

 

Partnership Opportunities

The Brand Safety Summit New York presents an exceptional opportunity for companies to showcase their expertise, solutions, and services to an audience of decision-makers and influencers in the digital ecosystem. Our diverse range of partnership packages is designed to cater to your unique needs and objectives. To explore partnership opportunities and maximize your presence at the Brand Safety Summit New York, contact our team today.

Get in Touch

DE&I Summit Partners

DE&I Summit Partners