BRAND SAFETY SUMMITNEW YORK

Watch On-Demand Sessions

  • Image October 29 -
    October 30, 2024
  • Image The Programmatic Conversation
    Oct. 29 | 12:30 PM - 6:00 PM
    The Brand Safety Summit
    Oct. 30 | 8:00 AM - 6:00 PM
  • Image The Times Center
    242 West 41st St
    New York, NY 10036

Who Has Attended

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BRAND SAFETY SUMMIT BEGINS IN:

WE HEARD FROM:

Keynote Speakers: Gary Vaynerchuck, Jonah Goodhart, and Sonia Jackson-Myles

Top Agencies: IPG Mediabrands, Omnicom Media Group, Publicis

Leading Platforms: Google, Meta, TikTok, Twitch

Brands: JPMorgan Chase, Kenvue, Marriott International, Revlon

Plus! Channel Factory, Haleon, IAS, illuma, Mobian, Peer39, Protected by Mediaocean, StackAdapt, Zefr and much more

 

Speakers

Gary Vaynerchuk

Chief Executive Officer

VaynerMedia

Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet.

Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront.

He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.

This year, Gary will unveil two new books: his seventh book "Day-Trading Attention" (set to be published on May 21, 2024). In this latest work, he provides fresh insights into navigating the modern social media landscape. Gary's expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the "TikTokification of Social Media," where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. Gary's book equips readers with essential skills to succeed in today's dynamic digital world. Gary also announced his first children's picture book based on Vaynerchuk's VeeFriends characters, the debut picture book titled "Meet Me in the Middle" is set to be published on July 16, 2024. The book will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig - this picture book delves into the emotional elements essential for nurturing children's empathy, a crucial skill for their future success.

Gary is an entrepreneur at heart -- he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands. Gary is the Co-Founder of VCR Group, Co-Founder of VaynerWatt, and Co-Founder of ArtOfficial. He also owns a Major League Pickleball team called the 5s. He is part owner of a Big3 basketball team and an investor in the revival of the SlamBall League.

Gary is also the founder and creator of VeeCon – a contemporary super-conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms. His podcast, 'The GaryVee Audio Experience, ' ranks among the top podcasts globally.

Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, and Pencils of Promise. He is also a longtime Well Member of Charity: Water. Gary's life ambition is to buy the New York Jets.

Sonia Jackson Myles

Founder & CEO

The Accord Group LLC

Sonia Jackson Myles has over 20 years of experience (managing $20 Billion) in corporate America, working for Fortune 500 companies such as Ford Motor Company, The Gillette Company, and Procter & Gamble.  She is the Founder, President & CEO of The Sister Accord®️ Foundation and The Accord Group LLC. 

Sonia is a philanthropist, author, inventor and highly respected advisor.  She is on a mission to have 1 billion girls and women learn how to love themselves and each other, while understanding their value and worth.  She is the author of The Sister Accord®️:  51 Ways To LOVE Your Sister, which was nominated for a 2013 NAACP Image Award.  Her second book is titled 51 Ways To LOVE Your Children. Sonia is married and the mother of two sons.

Jonah Goodhart

Co-Founder

Mobian

Jonah Goodhart is the Co-Founder of Mobian and Montauk Labs. Previously, Jonah was the Co-Founder and CEO of Moat (acquired by Oracle) and founding investor in Right Media (acquired by Yahoo).

Dave Byrne

EVP of Global Brand Safety and Privacy

IPG Mediabrands

With over 17 years of experience in digital advertising & responsible media at leading companies like Google, Spotify, and TikTok, Dave Byrne brings a deep understanding of the industry to his role as EVP of Global Brand Safety and Privacy at IPG Mediabrands. His passion for responsible media also led him to spend time consulting for startups and NGOs to help them navigate complex industry challenges.

 

Dave is committed to building a safe and effective advertising ecosystem. He excels at fostering collaboration across teams and creating clear, actionable strategies to mitigate risks. His background in building strong partnerships and communicating complex issues effectively will be instrumental in his role at IPG Mediabrands.

Dr. Alfiee Breland-Noble

Psychologist and Founder

The AAKOMA Project

Dr. Alfiee Breland-Noble (aka Dr. Alfiee) is a pioneering psychologist, scientist, author, media maven, Melinda French Gates Global Leader, and founder of the innovative nonprofit, The AAKOMA Project. She is also the Chief Mental Wealth Officer for Charlamagne Tha God’s foundation, the Mental Wealth Alliance.

A thought leader in her field, Dr. Alfiee focuses on mental health and suicide prevention (for intersectional Youth and Young Adults of Color, including LGBTQAI+ youth and those with disabilities) along with educating the public about culturally relevant burnout prevention, mindfulness and gratitude practices. Dr. Alfiee envisioned The AAKOMA Project in 1999.  While it began as an academic medicine research lab (first at Duke Medicine then at Georgetown Medicine), in 2018, she boldly transitioned AAKOMA into the thriving Woman of Color led, million-dollar mental health nonprofit it is today.

Dr. Alfiee is a regular media contributor for outlets like The Grio, Today Show, The Breakfast Club, the New York Times, and others. She co-hosts the Audacy Radio suicide prevention special I’m Listening with Carson Daly and Katie Neal, and co-hosted the Born This Way Foundation’s World Kindness Day short film The Power of Kindness, with Lady Gaga. Mixing rigorous science, popular culture and thoughtfulness about diverse population, she is a thought leader and passionate advocate for youth and young adult mental health.  Dr. Alfiee recently had the honor of moderating a National Governors’ Association forum on adolescent mental health with 19th and 21st U.S. Surgeon General, Dr. Vivek Murthy and Governor Phil Murphy (NJ).

An author/co-author of 3 books: The Handbook of Mental Health in African American Youth (academic textbook), Community Mental Health Engagement with Racially Diverse Populations (academic textbook) and I want to See You Shining: The Guide (co-authored with super-producer Mark ‘King’ Batson) she is respected for her ability to capture audiences and inspire. Dr. Alfiee embodies her belief that there is enough love and light (informed by good culturally relevant science) to help everyone achieve #optimalmentalhealth.

 

She lives by the mantra that everyone deserves #optimalmentalhealth which should always be informed by #lovelightscience.

Saiful Ahmed

SVP AdTech, OMG Global Investment

Omnicom Media Group

Saiful is responsible for OMG’s global AdTech investments and matrix leadership of a global AdOps community of 80+ specialists across 37 markets. An expert in AdTech innovations, Saiful collaborates with clients and colleagues on how to best deploy, integrate AdTech platforms and problem-solve to satisfy each client’s unique measurement/analytics needs. Saiful coordinates and oversees the delivery of AdTech services for client onboarding and global transitions; empowering local markets with best-practice digital standards and media quality to deliver on client values.

Alicia Blum-Ross

Global Head of Youth Safety by Design

TikTok

As an educator, researcher and Trust and Safety leader, Alicia has advocated for protections that help vulnerable communities - especially children and young people - connect, create and learn online. Alicia is currently the Global Head of Youth Safety by Design at TikTok, where she leads a product team focusing on Risk Assessment, Age Assurance and combating online Child Sexual Exploitation and Abuse. Her career in tech has included roles as the Senior Director of Trust and Safety Policy at Twitch, Head of Youth Responsibility Strategy at YouTube and Kids and Families Public Policy Lead at Google. Prior to working in industry she conducted research and taught graduate students at the London School of Economics and Political Science where she co-authored the book Parenting for a Parenting for a Digital Future: How Hopes and Fears About Technology Shape Children’s Lives. She has appeared in press including NPR, the BBC, the Wall Street Journal, Fast Company and is always in the midst of hilarious/challenging ‘screen time’ debates with her 11 year old twins.

William Bock

VP, Global Brand Safety

IPG Mediabrands

As VP, Global Brand Safety at IPG Mediabrands, William is responsible for establishing and maintaining global standards and best practices surrounding the management and governance of brand equity and perception.  William is responsible for meeting and combating challenges to brand safety and suitability across channels and platforms, including programmatic, social, digital audio and CTV, and excels at bringing data-based standardization, operationalization, and transformation to market.  William has a wealth of experience anticipating and meeting the challenges of today and tomorrow across channels and across verticals.  William resides in bucolic Chappaqua, New York and holds a B.A. in Economics and Psychology from Johns Hopkins University in Baltimore.

Craig Brommers

CMO

AMERICAN EAGLE

Craig has led global marketing for the most iconic retail brands in retail - Gap, Abercrombie & Fitch, and Calvin Klein. In 2020, he joined denim leader American Eagle as Chief Marketing Officer. Gen Z's #1 retailer has been leaning into youth culture, including influencer partnerships, product collaborations and community impact.

Martin Bryan

Global Chief Sustainability Officer

IPG Mediabrands

Martin Bryan is the Global Chief Sustainability Officer of IPG Mediabrands, overseeing the development of the holding company processes and products enabling the influential media network to drive sustainability via the five point climate action plan and strategy he launched for the group. A graduate of the Yale School of Management’s Sustainability in Business Executive Education program, he is a passionate, proactive, and organized champion of corporate efforts to give back and better our clients, people, environment, and world.  Some practice highlights include launching the industry’s first Climate Action Marketplace, enabling seamless sustainable media activation in programmatic, reducing emissions by 31% in the USA in year one.  Additionally, he developed and launched the industry’s first Climate Action Accelerator Program which is designed to provide climate solutions for media vendors and clients alike, such as renewable energy, measurement and climate research - at a discount.  

Prior to developing  and leading the global Sustainability practice, Martin joined the agency in 2011 and led the strategy practice of the J&J business since 2018 after returning from a yearlong sabbatical in which he traveled the world with his partner – at times volunteering on regenerative, organic farms.  

He is the media working group chair of Ad Net Zero, the industry organization focused on driving climate action and developing an industry standard for emission measurement in media, and is a Climate Advocate Lobby Volunteer with the Citizens’ Climate Lobby - working to drive climate action legislation in the U.S.. Martin lives in Morristown, NJ with his partner, two dogs, chickens and is an avid gardener and a Cornell University-certified master beekeeper.

Phil Cowdell

Chief Strategy Officer

Channel Factory

I'm a marketing communications specialist whose curiosity, analytical mind and real world experience enables me to help clients and colleagues appraise risks and opportunities, and re-engineer how they operate in order to minimize risk and maximize growth in our increasingly complex, volatile world. I'm a great believer in De Bono's assertion...'If you can't do it the way you've always done it...how would you do it?" Always looking for the next problem to solve and solution to find.

Renee Caceres

Head of Retail Media

StackAdapt

As a strategic leader with 15+ years of experience, Renee played a pivotal role in operationalizing Walmart's retail media business and developing Firework's inaugural retail media network sales strategy. Recognized with the Retail Media Award (2023), her customer-centric approach and innovative mindset have made her a standout in agency, retail media, and startups.

Christal Dolan

VP, Enterprise Excellence

UM Worldwide

Christal Dolan is the US Vice President of Enterprise Excellence at OneVue, where she supports the Kenvue business. With 9.5 years of experience at UM, she brings a strong background in digital investment to her role, driving innovation and operational excellence across the organization. While her role touches all aspects of digital, brand safety and technology are an area of passion she digs in on.

Mario Diez

Chief Executive Officer

Peer39

Mario Diez is the CEO of Peer39, a leading global provider of contextual suitability and quality solutions. He took over as CEO after Peer39 was acquired from Sizmek in 2019, when the company became independent. With over 20 years of experience in digital advertising, he has led multiple companies throughout his career that have centered in where new advancements in technology converge across the advertising landscape. Under his leadership, over 67,000 advertisers and agencies across the globe trust Peer39’s solutions to ensure their advertising meets their suitability and relevance standards.

Suzie Eckhart

SVP, Global Digital Standards

Publicis Groupe

Suzie is Senior Vice President of Global Digital Standards at Publicis Groupe where she leads a global team focused on media quality, brand safety, suitability, integrity, responsibility and sustainability in media. An industry veteran with extensive experience across digital marketing, data and verification. Suzie has deep technical knowledge spanning programmatic, adserving, brand safety/suitability capabilities and innovation across the advertising ecosystem at large.  Suzie has a diverse background working across all verticals and activation across all platforms and devices, with companies including DoubleVerify, Innovid and Acxiom.

Elijah Harris

EVP, Impact Investment

IPG Mediabrands

Elijah Harris is the EVP, Impact Investment at IPG Mediabrands, a role that capitalizes on his expertise in media responsibility to drive impactful investment strategies worldwide. Under his leadership, the Impact Investment division is committed to enhancing media investments by not only achieving compelling commercial returns but also fostering social and environmental improvements. His team strategically partners with innovative media companies that align with clients' core values, promoting responsible storytelling, advancing brand safety, and supporting crucial global objectives such as reducing inequality, fostering diversity, and empowering historically underserved communities. 

Harris is the creator of IPG Mediabrands’ Media Responsibility Index, an influential tool he developed to assess and mitigate the impact of harmful content on social platforms. This index now forms a central component of his strategy at Impact Investment, guiding the division's efforts to set benchmarks for platform responsibility and drive systematic changes across the media landscape. 

Additionally, Harris oversees IPG Mediabrands’ equity investment practice and orchestrates the US’ annual Equity Upfront, a cornerstone initiative designed to create a more equitable media field by providing diverse media partners with direct access to clients and agency leaders, thereby creating opportunities for all. 

Previously serving as EVP, Global Digital Partnerships and Media Responsibility at MAGNA, Harris provided pivotal products and services to Mediabrands teams globally and led significant digital media partnerships. His extensive background includes roles as Global Head of Social at Mediabrands agency Reprise, and performance marketing positions at Dentsu Aegis Network APAC, Channel Advisor, Sensis, and Internet Brands. Renowned for his data-driven approach and deep understanding of the evolving media ecosystem, Harris continues to be a formidable advocate for media integrity and innovation.

Jennifer Helm

Global Policy Council and Industry Lead

Meta

Jennifer Helm is the Global Policy Council and Industry Lead at Meta where she works to build trust and listen to customers through regular forums that cover topics at the intersection of technology and society. Over the last 7 years at Meta, Jen has also served on Meta’s Content Policy Team and previously led advertising partnerships with political, government and nonprofit organizations. Prior to Meta, Jen spent a decade working for global media companies and public affairs marketing agencies. She is based in Washington, DC.

Kanene Holder

Brand Evangelist

The 614 Group

Kanene Ayo Holder is a three-time National Endowment for the Humanities award-winning educator and AI strategist. As the “FutureFixer”, she advises organizations, including Shutterstock, The American Red Cross, and others, on the future of work, innovation, emotional intelligence and creative brand strategy. Kanene is the Brand Evangelist for the Brands Safety Summit advocating for better data practices in the adtech industry and digital safety for children.  With a certificate in Applied Generative Al for Digital Transformation from MIT, Kanene curates inclusive datasets for GenAI chatbots including EMPWRD, red teaming for Mastercard’s small business GenAI insights portal and helps leaders and teams navigate AI's disruptive potential with integrity and foresight. Kanene also received numerous fellowships and awards for her innovative inclusion strategies, storytelling and comedy including Yale’s Thread for Non-Fiction Storytelling, Columbia University’s Community Scholar’s Program and Colin Powell Center for Policy Study.  Kanene has given keynotes or performed comedy about inclusion, fashion and tech at various venues including Fast Company’s Innovation Festival, Carat Dentsu’s Innovation Summit: The Future With AI, SXSW EDU, Brooklyn Museum and the Public Theater’s Joe’s Pub. Kanene is highly sought after to combine deep insights in a highly engaging and entertaining way.

Colleen Hotchkiss

President, Growth Practices

Zenith

Colleen Hotchkiss is President, Growth Practices at Zenith, the ROI agency within Publicis Media. Growth Practices is comprised of Zenith’s Content, Commerce and Cultural Convergence areas of expertise - with a focus on helping clients capitalize on the increasing synergy across these three critical areas. Growth Practices recognizes the impact that diverse audiences have on culture, which in turn influences the approaches to content and influencer. Commerce is increasingly essential – be it shoppable media within social or video platforms, or with retail media partners.  Colleen started her career as a media planner at Zenith; after a brief 2-year stint at OMD, she boomeranged back to Zenith, which began the start of an illustrious 17-year journey in roles spanning strategy, client leadership and commerce.   After returning, she rose through the ranks to become EVP, Managing Director of Zenith NY in less than 10 years and was the primary client leader on critical accounts across a variety of clients and categories, including: FMCG, Beauty, Luxury Goods and Banking.  She is passionate about building relationships and continuing to drive measurable growth for her teams, the agency and clients, with an end-to-end vision and approach across creative, commerce and media. In addition, Colleen is part of Zenith’s Diversity & Inclusion Council, and part of Publicis Groupe’s VivaWomen!; an internal female leaders network within Publicis Groupe. Colleen has been recognized as a 2024 Adweek Media All Star, as well as a SheRunsIt Changing the Game honoree in 2018.

Ben Hovaness

Chief Media Officer

OMD Worldwide

Ben Hovaness is an advertising executive with experience across multiple verticals with major advertisers. In his time in the industry, he has overseen billions of dollars in media spend, created strategic initiatives like CASA and Future Signals, and driven massive workflow improvements both client- and agency-side. Ben is a subject matter expert in media pricing and market dynamics and has been recognized as a thought leader and industry expert by both trade publications (Digiday, AdExchanger, Beet.TV) and mainstream outlets (NY Times, CNBC). Ben is Chief Media Officer for OMD Worldwide. In this role, he oversees the ongoing development of OMD's worldwide media capabilities and helps OMD clients and account teams understand and adapt to major shifts in advertising.

Matthew Katz

CEO

Here2Help Consulting LLC

Matthew Katz is a senior operator and team leader with extensive experience in scaling organizations
through strategic change management and operational optimization. With a strong focus on data-driven decision-making, he excels in leveraging systems, processes, and cross-functional collaboration to drive growth and efficiency across diverse revenue streams. Throughout his career, Matthew has led high-performing teams at such places as Turner/Discovery, WebMD, GroupNine, Univision and FreeWheel.

Katz considers himself as a true developer of people, a true collaborator who believes that true
collaboration and working together raises all boats, and that strategy without clear execution is failure.
Matthew is recognized within the industry for his thought leadership and contributions to brand safety, ad fraud prevention, and digital media operations within the AdTech/Publisher perspectives. He is an active member of several industry councils (IAB/TAG/BSI etc.), is on the advisory board of The Binghamton Marketing Collective and has spoken at key industry events on topics such as Verification Services, Revenue Optimization and Programmatic Advertising.

His most proud and notable experiences have been seeing those he has managed progress and move on to bigger projects and more responsibility, selling and executing the first non-walled garden led ad buy on a "redacted" Social Media Episodic Viewing platform, building a fully comprehensive brand safety/risk mitigation platform from scratch across multiple AdTech platforms with continuous improvement, and successfully migrating Ad Servers and OMS across 25+ major brands in a companywide project without losing a dollar.

Outside of his day job, Matthew enjoys giving back to his many networks through mentoring, career
coaching sessions, being an active member of Long Island CERT Division #1, leading college career
courses with his alma mater Binghamton University’s School of Management students, attempting to live the Salt Life by fishing, hitting the beach and any other ocean or lake based activity anywhere he can make time for, he also watches a lot of School/Travel Volleyball and Travel-Soccer/Volleyball for his two kids with his wife and extended family. Here2Help Consulting reflects Katz’s desire to give back, help others and be a giving member of the network, among other Advertising Thought Leadership projects, Property Tax Assessment in Nassau County and more.

Ray Lansigan

EVP, Corporate Strategy

Publicis Digital Experiences

Ray is a dynamic commercial futurist dedicated to uncovering new growth opportunities at the intersection of economic, cultural, and technological trends. With a diverse background and a passion for innovation, he strives to advance the efficient frontier for businesses, consumers, and the ecosystems that connect them.   Ray’s remit is to lead Strategy and Marketing for Publicis Digital Experience – the digital pillar of Publicis Groupe, inclusive of Digitas, Razorfish, as well as specialist agencies and capabilities. He has a dual mandate of grooming the growth posture of the agencies through capability, organizational, and corporate development, as well as guiding clients to realize their own growth potential. Innovation, specifically the application of GenAI to marketing, is also part of his responsibilities. His area of focus is the field of ethics and content provenance. He represents Publicis Groupe on the Steering Committee of the C2PA.   Beyond his agency responsibilities, Ray leverages a rich portfolio of experiences in management consulting, marketing, and board roles in academia and real estate. As a classically trained economist with degrees from Columbia University and Cornell University, he blends empirical analysis with practical experience to offer a unique perspective in the marketing realm.

Kathrin Lausch

CMO and Co-founder

Maison BETC

From owning internationally acclaimed production companies (Passport & Compass films) to holding C-suite positions across the US Luxury market, Kathrin channels over 20 years of leadership into the business and brands she builds. Previous roles included B-Reel, MPC/Technicolor, CVLT/Urban, MediaMonks/S4, and CEO at Studio Cadeaux/Stagwell.

Shauna Little

Vice President, Advertising Solutions and Marketing

The Washington Post

Shauna Little is the Vice President, Advertising Solutions and Marketing at The Washington Post. In her role, Shauna connects our advertising partners with the most influential policy, business and consumer audiences via premium advertising experiences and integrated marketing programs. She oversees the advertising product portfolio strategy, identifies and executes on market opportunities and drives innovation across the advertising organization.

Before joining The Washington Post, Shauna served as Vice President of Digital Integrated Marketing at Paramount Global. Prior to Paramount, Shauna led the national digital sales strategy for 42 local television news stations at Tribune Media and ran sales and strategy for the digital news and sports product at WPIX-TV.

She was named to Broadcasting and Cable’s Young Guns: 18 Under 34 and has received multiple State Department fellowships to study Middle Eastern languages.

Khurrum Malik

Chief Marketing Officer

IAS

Khurrum Malik is responsible for accelerating market growth initiatives for IAS and leading its global marketing strategy. Based in New York, Malik is a technology marketing leader with a broad range of experience driving growth for public and private companies. Most recently, Malik was Head of Global Business Marketing at Spotify, where he led business marketing, creative, product marketing, measurement, and analytics teams within Spotify’s advertising business. Previously, he served as CMO of Compass, a real estate technology platform, and was Head of Product Marketing at Meta. Malik holds an MBA, M.S., and B.A. from the University of Virginia.

Sherrill Mane

Chief Strategy Officer

Fathom

Sherrill Mane, currently leads the 614 Group business unit, Fathom Research and Content and is an SME on consulting projects.  

Sherrill is a leader in marketing and media strategy and in measurement methods and standardization. Sherrill has experience in TV and digital media ad sales strategy development, brand building, and primary and secondary media and marketing research and analytics. 

Mane is a superb communicator and subject matter expert who has been quoted in publications including Advertising Age, WSJ Online, The New York Times, WARC, Ad Week, MediaPost, and The LA Times on a broad array of topics. She has addressed audiences at countless industry conferences and events and moderated many heated industry debates. 

While at the IAB, Sherrill conceived of and led the Making Measurement Make Sense (3MS) initiative sponsored by The Association of National Advertisers (ANA), The American Association of Advertising Agencies (4As) and the IAB. 3MS established the standards for digital ad impression currency, viewability. 

Mane joined the IAB after fourteen years at CNN.  Among her accomplishments was overseeing market strategy for the portfolio of CNN news brands: CNN, Headline News, CNN Airport Network, CNNfn, and the CNN websites. Sherrill built the first digital ad sales research department at Turner Broadcasting.   

Prior to joining The 614 Group, Sherrill was Head of MAdTech Strategy at Ipsos Connect where she led internal teams and major media clients’ teams in understanding the implications of MAdTech, the intersection of Media, Advertising and Technology.

Mane served on the Board of Directors of the Advertising Research Foundation and The MRC.  She is the recipient of several industry accolades including being named a Media Maven by Advertising Age in 2012; a Top Women in Media by Folio magazine in 2015 and 2016; a Top Woman in Digital by Cynopsis in 2015.

Ryan McBride

Chief Strategy Officer

illuma

Ryan McBride is a contextual advertising specialist and chief strategy officer at Illuma. He has worked across agencies, ad platforms and data providers for around 15 years, and formerly operated as an executive leader in Oracle's acquisition of Grapeshot. Ryan joined AI-firm Illuma in November 2023, where he plays a pivotal role developing innovation and partnerships.

Mike Minton

Chief Monetization Officer

Twitch

Mike Minton is the Chief Monetization Officer at Twitch, where he is responsible for leading Twitch’s strategy around helping streamers make money doing what they love through direct community support and advertising. During his tenure at Twitch, Mike has served as VP of Ad Products, VP of Creator Commerce, and a Senior Director of Engineering. Prior to Twitch, Mike led software development and engineering teams at Amazon, Ithaka and MICROS Systems Inc., and more. Mike also served in the U.S. Marine Corps as an Infantry Officer.

Ramsey McGrory

Chief Development Officer, Mediaocean  Executive Leader, Protected by Mediaocean

Ramsey McGrory is Chief Development Officer at Mediaocean and an executive leader within Protected by Mediaocean, the company's ad verification division. With over 20 years in adtech, Ramsey pioneered innovative measurement solutions, co-creating Dynamic Pricing (dCPM) and launching the first successful programmatic ad exchange. He has held key roles at DoubleClick, Right Media, Yahoo!, and AddThis, shaping strategies for programmatic capabilities, data partnerships, and brand safety.

Rishi Mulgund

Brand Performance Director

Haleon

Rishi Mulgund is the Director of Performance Marketing at Haleon.  In this role, he leads creative effectiveness improvements for our iconic portfolio of Haleon brands like Advil, Sensodyne, Tums, and Centrum.  He has over 15 years of CPG marketing experience and proven success in delivering creative bravery & digital transformation.  Rishi joined Haleon in 2016 and has helped drive the company’s modern marketing transformation.

Elizabeth Neubauer-Donovan

Head of the Marriott Media Network, Global Ad Revenue

Marriott International

Elizabeth is currently working as the Head of the Marriott Media Network, Global Ad Revenue for Marriott International. Leading the industry's first hospitality media network. She manages the advertising revenue growth plan, GTM marketing strategy, pricing & and inventory, sales operations, new product innovation, and ad tech solutions for the Marriott Media Network. She is an Advisor for several boards focusing on women’s empowerment in the media and technology community. Most recently announced, Genuin.

Before joining Marriott, Elizabeth had developed her successful multi-platform sales career at AccuWeather. She managed client direct, agency, and programmatic advertising, in addition to data monetization and location-based advertising solutions. YoY she was a top-revenue performer, partnering with the top global brands. She developed and grew new revenue streams for the Pharmaceutical/Health, CPG, Travel and Government/Political verticals. Elizabeth brought the first presidential campaign partner to the company, a revolutionary partnership with a focus on how weather and location – can impact voter turn-out. She spends her free time with her family, traveling, mentoring next-generation professionals and enjoys gardening.

Morgann Noble

Howard University Honors Student and AAKOMA Project Intern

Morgann Noble is a marketing major at Howard University. This summer she interned for Duke University as a social media and marketing intern in their Communications, Marketing, and Public Affairs Office. An avid mental health advocate, Morgann began her journey by interning at The AAKOMA Project. She serves in other roles such as: advisor to MTV / Viacom and Active Minds, model for Unilever Dove on their Real Cost of Beauty Ideals campaign, Rare Beauty Ambassador (the makeup brand founded by Selena Gomez), and more. In her role as a youth council advisor to MTV/ Viacom and Active Minds, she helps with the A.S.K. (acknowledge, support, keep in touch) campaign.

With a passion for leadership and helping youth and young adults of color, Morgann has taken on various leadership roles on and off campus. In her spare 0me, she enjoys reading, traveling, and learning about the business world. Her career aspirations are to become the Chief Marketing Officer in either sports and entertainment marketing or in the corporate space, all while focusing on the importance of diversity, equity, and inclusion, mental health, and work-life balance in a demanding and rapidly growing business world.

Rachel Nyswander Thomas

Chief Operating Officer

TAG

Rachel Nyswander Thomas is Chief Operating Officer of the Trustworthy Accountability Group (TAG), the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. She oversees TAG’s work in setting industry standards, facilitating the sharing of threat intelligence, and promoting brand safety, as well as its business operations. She serves concurrently as Chairwoman of the Brand Safety Institute’s Board of Advisors and as an Executive in Residence at Progress Partners.Rachel has spent her career studying, creating, and implementing digital policy in the business, non-profit, and academic sectors. Prior to joining TAG, she served as Vice President of Advocacy & Accountability at the Data & Marketing Association (DMA), advocating before Congress and federal agencies on behalf of thousands of business and nonprofit organizations. She served concurrently as Executive Director of the Data-Driven Marketing Institute, facilitating academic research on how the use of consumer data shapes industry, society, and the economy. Before joining DMA, Rachel led data privacy compliance for The McGraw-Hill Companies, auditing worldwide publishing operations and managing a global corps of 80 Privacy Officials in more than 40 countries.Rachel earned a bachelor’s degree from Yale University and a Master of Policy Management from Georgetown University. She is a Certified International Privacy Professional and was among the first in the advertising industry to become a Certified Brand Safety Officer. Her scholarship on cybersecurity public-private partnerships has been published by the Center for Strategic and International Studies and Thomson Reuters Press.

Brian O'Kelley

Co-Founder & CEO

Scope3

Brian O’Kelley is CEO and co-founder of Scope3, the source of truth for supply chain emissions data.

A respected entrepreneur and executive with a track record of building companies that have defined and led multi-billion dollar categories, Brian was the co-founder and CEO of AppNexus through its $1.6B sale to AT&T in 2018. He co-founded Waybridge, a supply chain technology company, and served as CTO of Right Media through its successful acquisition by Yahoo.

Credited with the invention of programmatic advertising and the online ad exchange, Brian is deeply committed to technology-driven innovations that benefit society while improving the health of the planet.

Brian is an active board member of Tech:NYC. Brian has been named to Crain’s 40 Under 40, Adweek 50 and Silicon Alley 100 lists, holds multiple patents, and was recognized as an E&Y Entrepreneur of the Year in the New York region in 2012. Brian was an early supporter of Girls Who Code and the Marshall Plan for Moms and is dedicated to making the technology industry more inclusive.

Brian has a B.S.E. in Computer Science from Princeton University. He lives in Brooklyn with his wife, two daughters, and two cats.

Marissa Price

Chief Client Officer

Sightly

Marissa Price is the Chief Client Officer at Sightly where she oversees all client relationships and development. She has a passion for working with brands and agencies to accomplish marketing goals and always brings an unmatched enthusiasm. She takes immense pride in the retention of her amazing team and works everyday to support them. Her strong desire to bring best-in class-solutions to her clients has led to her being one of the most instrumental parts in shaping Sightly’s award winning Brand Mentality™ platform. Her team leverages the platform along with the expert human element to help advertisers stay authentic and move with culture. Prior to joining Sightly, she held positions at the leading independent agency Horizon Media and OMD where she brought that same passion for those brands and the teams she worked with.

Mark Proulx

Head of Media Responsibility

Kenvue

Mark Proulx is the global head of media responsibility for Kenvue, where he oversees brand safety strategy, sustainability in media, and data ethics. His role is dedicated to the safe and effective
placement of digital media, while mitigating fraud and waste. In tandem with this workstream, he
facilitates the creation of effective policies that guide responsible data collection and usage at a market level. His passion for media is fueled by the desire to help in the creation of a more sustainable and responsible digital environment that serves both the industry and society.


Previously, Mark was part of Integral Ad Science’s publisher development team and spent almost a
decade as part of The Washington Post’s advertising operations organization.
Mark earned a degree in marketing management from Virginia Tech.

David Rowley

VP, Revenue Technology

News Corp

David has a passion for helping content owners create, maximize and future-proof monetization channels, and operationalize a “success-as-a-service” culture. He has spent the last 20+ years focused on revenue operations and ad technology, helping media owners of all sizes build out ad operations teams and ad tech stacks. Specifically, he has helped companies like Advance Local, NBCU, SheMedia and Travelzoo expand their programmatic capabilities, campaign analytics, in-house creative, yield management, and also spearheaded the strategies on industry-wide issues like the cookieless future, self-serve, ad blocking, brand suitability, and more. He's currently working as Global VP, Revenue Technology at News Corp, helping navigate the company on the strategies and technologies for taking a user-first approach to monetization from advertising, subscriptions, and more.

Maria-Angela Sanzone

Executive Director, Head of Paid Social

JPMorgan Chase & Co.

Maria-Angela Sanzone is the Executive Director, Head of Paid Social for JPMorgan Chase & Co.

Andrew Serby

Chief Commercial Officer

Zefr

Andrew Serby is Chief Commercial Officer at Zefr, leading its global data business. Since joining the company in 2014, Andrew has overseen the global management of Zefr’s operations, focusing primarily on driving revenue generation, growth and profitability. Andrew is based in New York, New York.

Alex Stone

SVP, Advanced Video & Agency Partnerships

Horizon Media

Alex and his team are responsible for the development of agency level partnerships with key media, data, and technology vendors across all marketplace mediums. Alex developed the agency’s strategic approach to partnerships maximizing negotiations with key partners emphasizing areas of interest that provide the greatest value to the agency’s clients in the form of innovation, competitive rates, research, data, programmatic and education.  He has worked closely with his peers on an SPO strategy for the agency and has played a key role in the development of new curated marketplaces products.   Most recently, Alex merged the Advanced Video Solutions team with Agency Partnerships where he leads the charge behind advanced and addressable Video opportunities while pressing forward on innovative agency ventures.

Paco Toledo

SVP and Global Head of Creative

Revlon Inc.

Paco Toledo is the Senior Vice President and Global Head of Creative at Revlon Inc., where he leads the in-house global creative agency, Red House. In this capacity, he directs a large team, establishes creative centers of excellence, and collaborates with global and regional teams to enhance content quality and relevance.

 

Under his leadership, Paco successfully built the in-house agency from the ground up, significantly reducing the company’s dependence on external agencies and cutting costs. He has also strengthened e-commerce and e-retail creative capabilities, directly contributing to increased sales and revenue.

 

Prior to his tenure at Revlon, Paco held prominent leadership positions at Red Antler and Dnoise, where he honed his expertise in content production, business growth, and process optimization.

 

Paco is a distinguished creative executive with a proven track record of leading teams, driving innovation, and delivering impactful marketing campaigns on a global scale. His strategic vision and leadership continue to propel Revlon’s creative endeavors to new heights.

Shannon Toumey

Senior Vice President, Marketing & Brand Strategy

New York Post

Shannon Toumey is Senior Vice President of Marketing & Brand Strategy at the New York Post, where she oversees ad sales marketing and partnerships, and leads Post Studios, the in-house creative agency for the New York Post, Page Six, and Decider.com. 

Prior to joining the Post in 2015, Shannon held a variety of roles at Viacom across music & media licensing, digital partner marketing, and creative development & marketing for commercial lines of business, including Home Entertainment/ Streaming, Consumer Products, E-Commerce, Music Releases, On Air Movies, Radio, and Publishing.

Paul Verna

VP of Content

EMARKETER

Paul Verna is Vice President of Content at EMARKETER, where he oversees a team of 10

analysts covering advertising, media, marketing, and technology.

 

Verna appears regularly in The New York Times, The Wall Street Journal, Bloomberg TV, theBBC, and NPR, among major media outlets. He has presented at conferences including CES, Advertising Week, and Programmatic I/O; at events for the IAB and ANA; and at the invitation of companies including Google, Live Nation, and Sirius-XM.

 

Verna began his career as an entertainment journalist and is a voting member of the Grammy Awards. He was raised in Argentina, with Spanish as his native language. He holds a BA degree from Columbia University.

Khartoon Weiss

 VP, Global Business Solutions

TikTok

In her role, Khartoon is responsible for overseeing TikTok's relationships with Global Agencies and designing strategic partnerships with the world’s biggest global Brands.

Khartoon joins TikTok with 20+ years experience in Marketing, Media, and Tech. Prior to joining, Khartoon was the Global Head of Verticals at Spotify where she launched and oversaw global strategies and partnerships that drove exponential platform growth. Khartoon also served as Chief Marketing Officer at MDC Media Partners, and Managing Director at Mediacom North America where she was instrumental in scaling both companies to “Agency of the Year”. Khartoon credits that success to transformative go-to-market strategies for brands like ABInBev, AMEX, eBay, and PepsiCo, among others. Khartoon cut her teeth at BBDO, Ogilvy, and Grey Worldwide, and has been recognized by Campaign’s elite “40 Over 40” and AdAge's “40 Under 40” and AdWeek’s “Top 50” lists.

Khartoon has an executive education from The Wharton School and a B.A. from the University of Rochester. She is a marathoner and triathlete, and lives in NYC with her husband and two rescued cats.

Danielle Wolinsky

Global Head of Responsible Media Solutions

Google

Dani Wolinsky is passionate about building industry-leading ads solutions that make for a safer digital advertising landscape. As Google's Global Head of Responsible Media Solutions, she brings over 16 years of experience to the table, driving innovation in brand safety, suitability, and quality. Dani and her team of product marketing and solutions experts develop products and lead initiatives that empower brands and agencies to support a diverse, ad-funded internet with confidence. When she's not championing responsible advertising, Dani enjoys exploring Brooklyn with her partner, Adam, and two daughters - Jane & Emmy.

Kenji Yoshino

Member of the Oversight Board and Chief Justice Earl Warren Professor of Constitutional Law, New York University School of Law

Kenji Yoshino is the Chief Justice Earl Warren Professor of Constitutional Law at New York University School of Law and the Director of the Meltzer Center for Diversity, Inclusion and Belonging. He specializes in constitutional law, antidiscrimination law and law and literature, and previously served as Deputy Dean at Yale Law School. He currently serves on the board of the Brennan Center for Justice and on advisory boards for diversity and inclusion for Morgan Stanley and Charter Communications. He has won numerous awards for his teaching and scholarship and has published four books, including his most recent book (co-authored with David Glasgow), Say the Right Thing: How to Talk About Identity, Diversity and Justice (Simon & Schuster, 2023).

Susan Zemlyakova

Global Product Marketing Lead

TikTok

Susan leads product strategy and operations for advertiser trust measurement at TikTok. Over the last 4 years, she has been responsible for global go-to-market efforts around brand safety and suitability.

Julian Zilberbrand

Principle

Ivey Milton Consultants

Julian Zilberbrand is the dynamic CEO of Ivey Milton Consultants, a fledgling consultancy dedicated to guiding mid and early-stage companies through the intricate landscape of media, advertising, and technology.

Prior to his current role Zilberbrand was EVP of Advanced Media & Data Solutions for Paramount. JZ, as he is better known, oversaw key areas within the Paramount Technology and Sales divisions including Addressable TV enablement and measurement, data onboarding and identity management. Zilberbrand was also responsible for developing InView, Paramount Ad Sales investment, reporting, and insights platform. Previously, Julian was EVP of Advanced Media for ViacomCBS Vantage, where he was responsible for growing agency and advertiser revenue through the enablement of Viacom’s data-driven ad solutions. Zilberbrand also served as EVP of Audience Science at Viacom, where he successfully developed an in-house media agency to support the digital marketing investment for Viacom Brands.

Prior to joining Viacom, Zilberbrand was EVP of Activation Standards, Insights and Technology at ZenithOptimedia. In this role, he managed the standards, digital operations, analytics, technology and strategic partnerships groups. Preceding Zenith, he was SVP, global digital director, strategic partnerships & technology solutions at Starcom Mediavest Group. Before joining the agency world in 2004, Zilberbrand held roles DoubleClick and rich media company Eyeblaster.

In addition to his work responsibilities, he has held advisor roles for several companies such as Doubleverify, Innovid, SpotRunner, TVision, Adcuratio and others. Zilberbrand is known as a vocal and respected leader in the industry covering a wide array of topics from advanced TV/CTV solutions to Measurement and Ad Tech. From 2013-2014, Zilberbrand chaired the Digital Committee for the Media Ratings Council and was recognized by the organization for his leadership and service. He has received several industry recognitions over the years including the AdMonster Digital Media Leadership Award, the Data, Analytics and Operations Innovator of the year award at the Marketers Choice Awards, TVOT Leaderships award as well as recognition in AdAge’s 40 under 40 list.

Julian is a frequent speaker and moderator at industry conferences including Beet.TV, CIMM, Media week, NYC TV Week, TVOT, IAB events and more. When not driving the media landscape forward, Julian can be found routing for The Mets, Knicks and NY Giants with his wife and son.

Rob Rasko

President

Brand Safety Summit Series

Rob is the principal provider of operational, strategic and tactical counsel for solutions for better digital advertising infrastructure and opportunities for revenue growth to some of the worlds largest companies.  Rob publishes a regular monthly column for Marketing Land and his thought leadership has been featured in AdAge, AdWeek, Mediapost, AdExchanger, Business Insider and MyersBizNet. While at The 614 Group, Rob has led strategic engagements for clients such as Condé Nast, Interpublic / Mediabrands, IBM Watson, TAG, and Panasonic and has worked to recruit a world class board of advisors and a team of consultants who properly represent the brand and make customer satisfaction a core value. He has extensive experience in digital media and is a distinguished leader in the Ad Tech industry.  Among his many accomplishments, Rob has served as Board Member and Executive Advisor to the IAB on International Affairs, as the CFO/COO and President of the global advertising network CPXi.

Agenda at a Glance

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The Brand Safety Summit New York begins with a special half-day event on October 29: The Programmatic Conversation at The Summit. This engaging event dives into the dynamic world of programmatic and adtech, featuring insightful presentations, panel discussions, and workshops led by industry experts. Attendees will gain valuable insights on a wide range of topics, from data protection and privacy & identity to CTV and retail media, and much more.

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12:30 PM - 1:00 PM

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Registration

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1:00 PM - 1:15 PM

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Welcome Remarks

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1:15 PM - 1:35 PM

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Reimagining Brand Safety

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Jonah Goodhart - Mobian

The current brand safety approach is falling short, with outdated technology frequently misclassifying high-quality journalism and credible content as unsafe. This results in higher CPMs for advertisers and reduced revenue for publishers. As AI, consumer sentiment, and contextual alignment converge, a new solution is needed. This session will explore how advanced contextual intelligence can not only safeguard brands and support publishers but also build consumer trust and drive engagement. Discover how this reimagined strategy for brand safety and context delivers improved outcomes for both advertisers and publishers. TO SHARE THIS SESSION ONLY CLICK HERE 

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1:35 PM - 1:55 PM

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From Chaos to Clarity: $10.8B in Fraud Savings – And Where We Go From Here.

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Rachel Nyswander Thomas - TAG

If industry news feels like watching an asteroid careening toward a dumpster fire in a nitroglycerin plant, join us for some new – and amazing – good news for digital advertising. As industry veterans will remember, ad fraud used to be a multi-billion dollar a year problem in the US, draining ad budgets, enriching criminals, and poisoning the entire supply chain. To tackle that persistent and seemingly intractable problem, the ad industry came together to create aggressive anti-fraud standards and initiatives including the TAG Certified Against Fraud Program. Now, for the first time, TAG and its partners at the 4A's, ANA, and IAB have measured the financial impact of those programs for US advertisers in actual savings each year. Join us to find out the results of the 2024 US Ad Fraud Savings Report (hint: your CFO is going like them) and find out what we must do to keep those savings growing in the future. TO SHARE THIS SESSION ONLY CLICK HERE 

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1:55 PM - 2:15 PM

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Keeping Brands & Families Safe in Social Media

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Phil Cowdell - Channel Factory

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2:15 PM - 2:40 PM

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Navigating Towards Safe Outcomes in CTV

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Julian Zilberbrand - Ivey Milton Consultants

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Suzie Eckhart - Publicis Groupe

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Ramsey McGrory - Protected by Mediaocean

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Mario Diez - Peer39

The goal of advertising is to sell stuff. The goal of brand safety verification is to limit or avoid bad stuff. With CTV growing its share of advertising spend, how can today's market navigate toward best outcomes? TO SHARE THIS SESSION ONLY CLICK HERE 

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2:40 PM - 3:15 PM

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Networking Break

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3:15 PM - 3:30 PM

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News Corp and illuma – Bringing AI Innovations to Brand Suitability

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Ryan McBride - illuma

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David Rowley - News Corp

AI has helped improve efficiencies across the advertising ecosystem - and now it's being used to enhance brand suitability, too. Find out how News Corp and illuma are innovating with AI to open up opportunities for advertisers and support quality news journalism. TO SHARE THIS SESSION ONLY CLICK HERE 

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3:30 PM - 3:55 PM

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How Sustainability Fits into Brand Safety

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Brian O'Kelley - Scope3

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Kanene Holder - The 614 Group

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Martin Bryan - IPG Mediabrands

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3:55 PM - 4:15 PM

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How CTV Is Reshaping Political Advertising—and What It Means for Marketers

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Paul Verna - EMARKETER

This data-infused session examines how CTV has reshaped political advertising in 2024, with campaigns and interest groups using the medium to go where linear TV can’t. Emarkerter's Paul Verna will look at political ad spending trends, CTV targeting and measurement capabilities, and use cases during the election cycle. He will also explore the lessons this transformation holds for how brand marketers outside the political sphere can better target consumers on CTV. TO SHARE THIS SESSION ONLY CLICK HERE 

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4:15 PM - 4:40 PM

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Transparency, Authenticity, & the Speed of Culture: Driving Forces for Change

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Alex Stone - Horizon Media

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Marissa Price - Sightly

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Elijah Harris - IPG Mediabrands

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Matthew Katz - Here2Help Consulting LLC

Opaque supply chains are driving advertisers to demand more visibility into ad placement and how media dollars are being spent. At the same time, a shift in consumer expectations means that - more than ever - brands need to stay authentic to their values and how they represent themselves. Culture and conversations are moving faster than ever. These combined forces require innovation in navigating inventory supply, brand suitability, and culture in order to keep up. TO SHARE THIS SESSION ONLY CLICK HERE 

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4:40 PM - 5:00 PM

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Optimizing Campaigns for Retail Media Performance and Outcomes

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Elizabeth Neubauer-Donovan - Marriott International

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Colleen Hotchkiss - Zenith

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Renee Caceres - StackAdapt

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5:00 PM - 6:00 PM

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Cocktails and Canapés

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The Brand Safety Summit New York's flagship event offers an action-packed, full-day experience bringing together senior leaders in the media industry for timely conversations that promote safety for brands and consumers in digital environments. Featuring an impressive lineup of keynote speakers, interactive panel discussions, and informative breakout sessions, this year's Brand Safety Summit is set to be the most comprehensive and engaging yet.

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8:00 AM - 9:15 AM

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Registration

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9:15 AM - 9:30 AM

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Welcome Remarks

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9:30 AM - 9:50 AM

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The Purple CEO

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Gary Vaynerchuk - VaynerMedia

Finding the middle in our marketing, media, elections and the way we keep consumers safe online, while keeping them engaged.

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9:50 AM - 10:10 AM

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Brand Safety in the AI Era: YouTube and Google's Commitment to Responsible Innovation

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Danielle Wolinsky - Google

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Dave Byrne - IPG Mediabrands

Join Dani Wolinsky, Global Head of Responsible Media Solutions at Google, to explore the crucial intersection of brand safety and AI. Learn how you can confidently leverage AI to achieve your marketing goals, and how Google is using AI to create a safer advertising ecosystem and responsibly integrating AI into its solutions. This session will also cover hot topics for advertisers navigating the complexities of this evolving landscape. TO SHARE THIS SESSION ONLY CLICK HERE

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10:10 AM - 10:30 AM

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How Viewers and Brands Choose Their Own Adventure On Twitch

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Mike Minton - Twitch

Today, livestreaming is mainstream and hugely popular. What started as a hit with gaming audiences has become the norm for the majority of viewers - and a format that younger, hard-to-reach cohorts of consumers crave. Yet, industry-standard methods for identifying and classifying creator-generated content have been developed for pre-recorded, uploaded video. Twitch has innovated in the livestreaming space for more than 10 years and continues to deliver industry-leading solutions for both viewers and brands. In this session, hear about the new content classification mechanisms for sensitive content Twitch developed specifically for live, real time content, to give its viewers and brands the tools to customize their experience on the service. TO SHARE THIS SESSION ONLY CLICK HERE

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10:30 AM - 10:50 AM

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Supporting All News Outlets

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Shannon Toumey - New York Post

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Shauna Little - The Washington Post

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Rob Rasko - Brand Safety Summit Series

Like many publishers in the digital age, news outlets--whether right, left, or center, whether unaffiliated, new, or traditional--are looking for more attention from brands and their advertising. Conversations about supporting those news outlets are very popular right now, and there is no shortage of opinions. A leader from the New York Post and one from the Washington Post will discuss. TO SHARE THIS SESSION ONLY CLICK HERE

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10:50 AM - 11:15 AM

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Networking Break

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11:15 AM - 11:35 AM

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Building for the Future: Platform Integrity and Brand Growth on TikTok

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Craig Brommers - AMERICAN EAGLE

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Khartoon Weiss - TikTok

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Alicia Blum-Ross - TikTok

Over 1 billion people around the world come to TikTok to create, share, and discover new ideas, interests, and connections. It has become a vital space for brands to join conversations, drive real impact, and stay ahead of the cultural curve. As regulatory discussions continue to surface, TikTok is reinforcing its leadership in platform integrity, brand safety and suitability, and innovation, ensuring that both users and advertisers can confidently engage, build, and grow on the platform well into 2025 and beyond.
Join Craig Brommers, CMO of American Eagle, in an insightful conversation with TikTok leaders Khartoon Weiss, VP, Global Business Solutions, TikTok, and Alicia Blum-Ross, Global Head of Youth Safety by Design. Learn how American Eagle Outfitters shapes its strategy on TikTok, and discover how TikTok ensures the platform remains a place where creativity thrives and joy continues to flourish for years to come. TO SHARE THIS SESSION ONLY CLICK HERE

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11:35 AM - 11:55 AM

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Build An Authentic Relationship With All Consumers—& Drive Profitability

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Sonia Jackson Myles - The Accord Group LLC

Sonia Jackson Myles will share her experiences working for Fortune 500 Companies and as an entrepreneur regarding how authenticity is key to brand safety and brand growth. Her Power of The P.A.U.S.E. model will be presented  to engage the audience in how pausing to ask the right questions can drive profitability for a brand. TO SHARE THIS SESSION ONLY CLICK HERE

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11:55 AM - 12:20 PM

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Verification for Value: A Successful Data-Driven Approach to Media Quality

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Christal Dolan - UM Worldwide

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Mark Proulx - Kenvue

This session will delve into Kenvue and IPG Mediabrands collaborative partnership, showcasing a robust, holistic approach to media quality that goes beyond traditional keyword blocking and URL filtering. Our speakers, Christal Dolan (UM / IPG Mediabrands) and Mark Proulx (Kenvue), will explore how leveraging advanced AI-driven verification tools, strategic inventory management, and backend signal integration helped:

· Reduce reliance on conventional negative targeting keywords by analyzing page sentiment and avoiding dual meanings.

· Optimize inventory selection through partnerships with industry-leading verification providers and a focus on Supply Path Optimization (SPO).

· Drive significant cost avoidance by identifying and mitigating programmatic waste across multiple dimensions, including viewability, fraud, and brand suitability.

This session will provide actionable insights and practical takeaways for advertisers seeking to elevate their media quality strategies, protect their brands from reputational risk, and achieve tangible cost savings in the ever-evolving programmatic ecosystem. TO SHARE THIS SESSION ONLY CLICK HERE

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12:20 PM - 12:40 PM

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From Brand Suitability to Brand Purpose: Scaling Brand Safety Innovation with Zefr, UM, and TikTok

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Andrew Serby - Zefr

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William Bock - IPG Mediabrands

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Susan Zemlyakova - TikTok

Join Bill Bock from UM, Susan Zemlyakova from TikTok, and Andrew Serby from Zefr as they explore how brands are redefining safety and purpose in advertising beyond traditional industry frameworks. This panel will focus on how innovation in brand suitability tools is driving new strategies for brands to align with their purpose in an evolving digital ecosystem. Learn how emerging technologies, advanced content exclusions, and cross-platform partnerships are enabling brands to protect their reputation while scaling with confidence across platforms like TikTok. Key discussion points will include:

  • How brands are evolving from safety to purpose in today’s landscape
  • The latest innovations in suitability solutions and their impact on brand integrity and consumer trust
  • The role of brand suitability tools in enabling greater transparency and control for brands
  • Future trends in brand safety and suitability across digital platforms, especially in dynamic environments like TikTok

TO SHARE THIS SESSION ONLY CLICK HERE

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12:40 PM - 1:50 PM

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Lunch

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2:00 PM - 2:20 PM

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Protecting Our Youth: A 360° Perspective

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Dr. Alfiee Breland-Noble - The AAKOMA Project

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Sherrill Mane - Fathom

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Morgann Noble -

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2:20 PM - 2:40 PM

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Haleon’s Commitment to Content Authenticity in Brand Advertising

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Rishi Mulgund - Haleon

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Ray Lansigan - Publicis Digital Experiences

Eighty percent of consumers globally believe that digital content is vulnerable to alteration, leading to widespread distrust in the media ecosystem—especially as AI sits at the forefront of the digital landscape. As new technology evolves how we converse, connect, and innovative, brands must find new ways to uphold their brand promises and create memorable experiences while implementing new standardization methods.

Join the panel discussion with Rishi Mulgund, Performance Marketing Director at Haleon, who will share Haleon’s commitment to content authenticity in their advertising and across the digital ecosystem. He will be joined by Ray Lansigan, EVP of Corporate Strategy at Publicis, who also sits on the board of the C2PA, an organization that publishes Content Credentials and sets global standards for content provenance. TO SHARE THIS SESSION ONLY CLICK HERE

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2:40 PM - 3:00 PM

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A Conversation with the Oversight Board: Building a Safer Future Through Independent Oversight, Accountability, and Trust

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Jennifer Helm - Meta

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Kenji Yoshino - New York University School of Law

Join Jennifer Helm, Meta’s Global Policy Council and Industry Lead and Kenji Yoshino, member of the Oversight Board and Chief Justice Earl Warren Professor of Constitutional Law at New York University School of Law, for a discussion on the importance of independent oversight, its role in creating accountability and trust, and how it can enable safety for people and brands in times of uncertainty. TO SHARE THIS SESSION ONLY CLICK HERE

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3:00 PM - 3:35 PM

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Networking Break

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3:35 PM - 3:55 PM

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Navigating Brand Safety and Consumer Trust in the Global Beauty Industry

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Kathrin Lausch - Maison BETC

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Paco Toledo - Revlon Inc.

Join Kathrin Lausch, CMO and Co-Founder of Maison BETC, the fashion, beauty and luxury agency of BETC in the US., and Paco Toledo, SVP and Global Head of Creative at Revlon, as they explore the challenges in brand safety and consumer trust faced by global beauty corporations, the importance of rigorous internal processes, and the impact of social media on consumer perception. Learn about the differences in approach between mass and prestige brands, the role of diversity and sustainability in brand strategy, and the critical balance between safety and innovation. TO SHARE THIS SESSION ONLY CLICK HERE

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3:55 PM - 4:15 PM

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Navigating Brand Safety in the Era of Misinformation

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Khurrum Malik - IAS

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Maria-Angela Sanzone - JPMorgan Chase & Co.

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Rob Rasko - Brand Safety Summit Series

With misinformation on the rise, advertisers face increasing challenges in maintaining media quality. This fireside chat, moderated by Rob Rasko, brings together industry experts, Khurrum Malik, IAS CMO and Maria-Angela Sanzone, JP Morgan Chase Head of Paid Social, to discuss safeguarding brands from misinformation and inappropriate content while maintaining effectiveness across platforms like social media, and other digital platforms. Join the discussion and learn how to safeguard and scale your brand without compromising trust.  TO SHARE THIS SESSION ONLY CLICK HERE

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4:15 PM - 4:40 PM

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Insights from OMG’s Brand Safety Playbook

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Saiful Ahmed - Omnicom Media Group

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Ben Hovaness - OMD Worldwide

OMG will help drive enlightening conversations on brand safety in today’s digital landscape and share insights from their Brand Safety Playbook to navigate the rapidly changing platform conditions and opportunities in brand safety. TO SHARE THIS SESSION ONLY CLICK HERE

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5:00 PM - 6:00 PM

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Cocktails and Canapés

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Passes

Best Value!

Brand Safety Summit
Ten In-Person Passes Bundle

$15,000

Benefits
  • Ten in-person passes to the Brand Safety Summit New York (Oct 30)
  • Ten in-person passes to The Programmatic Conversation at The Summit (Oct 29)
  • Access to all General Sessions
  • Access to on-demand session recordings after the Summit
  • Access to all daily networking activities, including refreshment breaks, networking luncheon, and cocktail reception

Brand Safety Summit
Two In-Person Passes Bundle

$5,500

Benefits
  • Two in-person passes to the Brand Safety Summit New York (Oct 30)
  • Two in-person passes to The Programmatic Conversation at The Summit (Oct 29)
  • Access to all General Sessions
  • Access to on-demand session recordings after the Summit
  • Access to all daily networking activities, including refreshment breaks, networking luncheon, and cocktail reception

Brand Safety Summit
One In-Person
Pass

$4,000

Benefits
  • One in-person pass to the Brand Safety Summit New York (Oct 30)
  • One in-person pass to The Programmatic Conversation at The Summit (Oct 29)
  • Access to all General Sessions
  • Access to on-demand session recordings after the Summit
  • Access to all daily networking activities, including refreshment breaks, networking luncheon, and cocktail reception

One Pass to
The Programmatic Conversation
at The Summit

$799

Benefits
  • One in-person pass to the Brand Safety Summit presents The Programmatic Conversation at The Summit (Oct 29)
  • Access to all General Sessions
  • Access to on-demand session recordings after the Summit
  • Access to networking activities, including refreshment breaks and cocktail reception (Oct 29)

Brand Safety Week Founding Partners

Brand Safety Summit Partners

TITLE PARTNER

Premier Partners

Silver Partners

MEDIA PARTNER

EXPO PARTNERS

FOUNDING AGENCY PARTNER

PREMIER GLOBAL
CONTENT PARTNERS

 

 

Partnership Opportunities

The Brand Safety Summit New York presents an exceptional opportunity for companies to showcase their expertise, solutions, and services to an audience of decision-makers and influencers in the digital ecosystem. Our diverse range of partnership packages is designed to cater to your unique needs and objectives. To explore partnership opportunities and maximize your presence at the Brand Safety Summit New York, contact our team today.

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DE&I Summit Partners

DE&I Summit Partners