Date
November 5-6, 2025Time
9 AM - 5 PM ETLocation
Convene | One Liberty Plaza1 Liberty St.
New York, NY 10006Brands • Agencies • Platforms • Ad Tech
ABOUT / Brand Safety Summit New York City 2025
New partners, new perspectives, new content, and new audiences, and the lens is widened to include AI Safety, reflecting the shifting dynamics of digital media. That’s the promise of this year’s renewed Brand and AI Safety Summit.
November 5: Go Addressable @ The Brand Safety Summit
This new partnership with the Go Addressable team puts the spotlight on the role of video in the brand safety conversation, with a half-day program exploring addressable media, deterministic identity, measurement, and the buy-side view of personalization, data, and privacy.
November 6: The Flagship Brand Safety Summit Day
This year, the conversation about Brand Safety features brand, agency, platform, and tech experts covering all the topics you and the industry have come to expect at this unique gathering and broadens it all out to include in-depth looks at AI safety in advertising, examining how emerging technologies are transforming creative, audience selection, and media planning.
One theme is clear across both days: This year is new from start to finish, and Brand and AI Safety applies to everyone—players in the video space, brands, agencies, platforms, creators, and technology pioneers.
Get ready for two days of
- High-energy conversations
- Bold ideas that will help you think differently about the present and the future
- Unparalleled networking
TOPICS SPOTLIGHT / Brand Safety Summit New York
Brand Safety Summit opens with a special half-day program in partnership with Go Addressable, spotlighting identity, measurement, and responsible personalization in the streaming era.
Senior leaders from the world’s largest digital platforms share how they’re approaching suitability, innovation, and accountability.
Hear how decision-makers are navigating today’s most pressing risks and opportunities in digital safety.
SPEAKERS / Industry Thought Leaders
Joshua Abneri
Director, Addressable Strategy
KINESSO
Evan Adlman
EVP Commercial Sales & Revenue Operations
AMC Networks
David Agranovich
Security Policy Director
Meta
Larry Allen
Board Secretary, Go Addressable and VP of Global Strategy, Data, Measurement & Addressable
FreeWheel, a Comcast Advertising company
Esra Bacher
Global Agency Lead, Agency Exchange Partnerships
Google
Kathryn Barnitt
Head of Data Science
Truthset
Amanda Bates
VP, Client Growth
Epsilon
Jay Benach
GM, Media Security
HUMAN
Lynnwood Bibbens
CEO & Founder
ReachTV
Martin Blich
Executive Director of Sports and Live Investment
WPP Media
Dave Byrne
EVP, Global Head of Brand Safety and Privacy
IPG Mediabrands
Dan Callahan
SVP & Chief Revenue Officer
Spectrum Reach
Jenny Chau
Chief Solutions Officer
Channel Factory
Julie Clark
SVP, Media & Entertainment
TransUnion
Cullen Deady
SVP, Publicis
PMX Lift
Mario Diez
Chief Executive Officer
Peer39
David Doty
Executive Advisor
Brand Safety Summit Series
Hania Faridi
SVP, Services Business Development, Digital & Channel Partnerships
Mastercard
Brady Finta
Founder and CEO
National Elder Fraud Coordination Center
Mollie Garza
CEO & Founder
MJGrowth Consulting LLC
Ian Gill
Global Head of Sustainability
TikTok
Jonah Goodhart
Co-Founder
Mobian
Lauren Griewski
Head of Sales and Partnerships
Chase Media Solutions
Trevor Hamilton
Managing Director, Publisher & Platform Solutions
Kochava
Dane Harrison
Head of Insights
Al Dente
Ladi Da Hicks
Art Director Special Projects
Michael Kors
Maithili Jalihal
Head of Brand & Agency Solutions Consulting
Scope3
Darline Jean
Managing Director, Google Network
Google Ad Manager
Kimberly Jones
President and CEO
Butler/Till
Terence Kawaja
CEO & Founder
LUMA PARTNERS
Jill Kelly
CEO
North America, Assembly
Michael Kuntz
National Vice President, Advanced TV Sales
Spectrum Reach
Erez Levin
Principal
Emet Advisory
Kathrin Lausch
CEO US
Al Dente
Jason Manningham
CEO & Founder
Blockgraph
Juliet Merson
Senior Lead, Revenue Partnerships
Snap, Inc.
Kelly Metz
Chief Investment Officer
Spark Foundry
Sam Nehme
Senior Director, Commerce
Flywheel
Elizabeth Neubauer-Donovan
SVP, Global Head of Retail & Commerce Media Networks
Acxiom/IPG
David Nyurenberg
SVP, Digital
InterMedia Advertising
Peter Parisi
Vice President, Advanced TV (ATV)
KINESSO
Chris Pearson
SVP, Creator Partnerships
Publicis
Michael Piner
Chief Investment Officer
PHD
Tim Pritchard
Head of Content and Responsible Media
MG OMD
Angela Rodriguez
Global Head of Sales
Proximic by Comscore
Fiona Salmon
Managing Director
Mantis
Liz Schiff
SVP of Global Agency Development
IAS
Stuart Schwartzapfel
EVP, Media Partnerships
iSpot
Lauren Schweitzer
General Manager, Sales
DISH Media
Austin Seibert
Director, AI & Automation
Flywheel
Howard Shimmel
President
Janus Strategy & Insights, LLC
David "Shingy" Shing
Digital Prophet
Jen Soch
Executive Director, Channel Solutions
WPP Media
Jeremy Steinberg
Chief Revenue Officer
Fandom
Hari Valiyath
Co-Founder & Chief Business Officer
Pixis
Matthew Van Houten
Board Chair, Go Addressable and SVP, Product, Operations and Business Development
DIRECTV Advertising
Domenic Venuto
Chief Product & Data Officer
Horizon Media Holdings
April Weeks
Chief Investment and Media Officer
Basis
Robert Wheeler
Founder & CEO
At The Moment Media
Dawn Lee Williamson
Chief Revenue Officer, Media Solutions
Comcast Advertising
Holly Yonosko
Chief Analytics Officer, NA,
IPG Mediabrands
Amy Yu
Managing Director | VP Global Media Partnerships | Global Partner
Cosmo5
Rob Rasko
President
Brand Safety Summit Series
Joshua Abneri
Director, Addressable Strategy
KINESSO
Joshua Abneri is Director, Addressable Strategy at KINESSO, the performance marketing arm of IPG Mediabrands. He has more than 10 years of experience in video strategy and activation. Currently, Joshua leads strategy and activation for several pharma brands, delivering data-informed, addressable premium video across channels.
Evan Adlman
EVP Commercial Sales & Revenue Operations
AMC Networks
Evan Adlman serves as Executive Vice President, Commercial Sales & Revenue Operations for AMC Networks. In this role, Adlman leads the company’s digital and national sales operation, overseeing national sales, linear and digital operations, the FAST/AVOD business team, programmatic sales and the company’s pioneering work in advanced advertising, enabling clients to leverage data and platforms across AMC Networks’ brands to reach their audiences. Adlman also works closely with the organization’s programming and business development teams on an increasingly expanding array of ways to serve content to users on new platforms, enabling more opportunities for clients to engage with audiences.
Prior to joining AMC Networks, Adlman was most recently Senior Vice President, Enterprise Sales for Condé Nast, where his scope included programmatic, data, video and agency partnerships. He led the enterprise sales team, all data partnerships and designed the go-to-market strategy for the company’s AdTech partnerships and business integrations across display, video and email.
Before Condé Nast, Adlman led PubMatic’s supply business for the Americas. His team worked with premium publishers to implement programmatic ad buying capabilities and strategies across their direct and indirect sales teams.
David Agranovich
Security Policy Director
Meta
Larry Allen
Board Secretary, Go Addressable and VP of Global Strategy, Data, Measurement & Addressable
FreeWheel, a Comcast Advertising company
Larry Allen is Vice President of Global Strategy, Data, Measurement & Addressable at FreeWheel, a Comcast Advertising company, which provides the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, data types, and sales channels, in order to ensure the ultimate goal – results for marketers. In his role, Larry leads global strategy and commercial initiatives to advance the use of sophisticated data sets for audience planning, measurement, and cross-media activation.
Prior to his current role, Larry served as Vice President and General Manager of Data and Addressable Enablement for Comcast Advertising, a global leader in media, technology, and advertising that fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies, and other industry players. In this role, he was responsible for leading the overarching addressable TV solutions and product roadmap across Comcast, serving both internal and external clients.
With more than 20 years of extensive experience in media, marketing, and ad technology; Larry previously served as Vice President of Ad Strategy at WarnerMedia, where he developed innovative advanced TV solutions and drove product vision. Larry also was Senior Vice President of Business Development for Xaxis, where he led publisher development, trading and investment for Xaxis Americas. In addition, Larry held senior positions at AOL, Yieldex, Viewpoint Corporation (Unicast), and 24/7 Real Media.
An expert in addressability and other advanced TV solutions, Larry holds a board director role within the Coalition for Innovative Media Measurement (CIMM) - an affiliate of the Advertising Research Foundation (ARF) - which is an industry organization dedicated to innovation in media measurement. He also leads cross-industry collaboration efforts, serving as board secretary for Go Addressable, a major industry initiative founded in 2021. Partnering closely with his peers from across the industry, Larry works to scale addressable TV capabilities for advertisers, making it easier for them to incorporate addressable TV into their campaigns. His focus remains on leveraging data and technology to improve consumer experiences and deliver optimal results for clients across all screens.
Larry frequently speaks on topics ranging from identity, cross media measurement, and advanced attribution tactics at conferences such as Advertising Week New York, AUDIENCExSCIENCE, CES, CIMM, Streaming Media West, TV Data Summit, and TV of Tomorrow. He is also often quoted in the press in publications such as Ad Age, AdExchanger, Beet.TV, and the Wall Street Journal. Larry graduated from Clarion University of Pennsylvania with a Bachelor of Science in business management. He lives in New York City with his family.
Esra Bacher
Global Agency Lead, Agency Exchange Partnerships
Google
Esra Bacher is currently serving as the Global Agency Lead, Agency Exchange Partnerships at Google. In this pivotal role, she is responsible for shaping the sales vision and end-to-end market engagement strategy for Google Ad Manager inventory, successfully driving adoption through strategic partnerships with major advertising agencies and large publishers. Prior to her role at Google, Esra spent over a decade at GroupM, where she served as Managing Partner, Head of Programmatic Investment in New York. In this leadership position, she oversaw the strategic programmatic investment for GroupM clients across all media types. She was instrumental in defining and implementing the programmatic investment and Supply Path Optimization (SPO) strategy. An inspiring leader and respected thought leader, her expertise has been featured in prominent media outlets, including Adweek and ExchangeWire, and she is a frequent speaker at major industry events. Esra holds a Master of Business Administration from the Vienna University of Economics and Business Administration, specializing in International Marketing and Management.
Kathryn Barnitt
Head of Data Science
Truthset
Kathryn (Kat) Barnitt is Truthset’s Head of Data Science, having served previously as the company’s Interim CTO. With six years of experience at Truthset, she is responsible for all things data, including machine learning, analytics, research, and security and compliance. She and her team hold the patents for Truthset’s proprietary Truthscore algorithms.
Before joining Truthset, Kathryn specialized in data analytics and econometric modeling as a Senior Analyst at Analysis Group, an economic consulting firm based in Boston, MA. She graduated from Williams College (Go Ephs!) with a Bachelor of Arts in Statistics and English.
Currently residing in Berkeley, CA, when not crunching numbers, Kathryn trains for marathons, trounces her competition in sudoku, and spoils her two cats.
Amanda Bates
VP, Client Growth
Epsilon
As Vice President of Client Growth in Data Solutions at Epsilon, Amanda Bates is at the forefront of driving innovation with data across Advanced TV solutions. Amanda brings deep expertise in direct and digital marketing, complemented by a robust background in database marketing. Her leadership spans a diverse range of verticals—including tech, telco, media platforms, partners, agencies and more recently, dining, and travel. She has consistently enabled brands and clients to unlock their full potential of data, fueling growth and positioning Epsilon as a trailblazer in the evolving media and entertainment landscape.
Jay Benach
GM, Media Security
HUMAN
Jay leads media security strategy at HUMAN, where he drives product strategy, M&A, major partnerships, and new opportunities for HUMAN fraud protection at scale. As the first non-founder to join the company full-time back in 2013, Jay has played an integral role in leading revenue generation and fostering adoption of HUMAN technology by the internet’s largest platforms. Before HUMAN, he was President of gamerDNA Media and served as SVP at Emergent Payments. Jay holds a Bachelor of Science in Communication from Cornell.
Lynnwood Bibbens
CEO & Founder
ReachTV
Martin Blich
Executive Director of Sports and Live Investment
WPP Media
As the Executive Director of Sports and Live Investment at WPP Media, Marty partners with the agency Portfolio, Client Business, and Investment Leads, to ensure a cohesive and collaborative best-in-class investment offer for WPP Media clients. He delivers a holistic view to help navigate the evolving investment landscape.
He joined WPP Media in 2011 and with over 24 years of experience in the industry, he has been essential in the implementation of brand integrations as well as negotiations in the general and sports marketplace. He has helped create a better connection between clients and their consumers by enhancing existing media opportunities and bringing new ideas to fruition. Through his negotiations, Marty has allowed clients’ dollars to work harder for them.
In previous roles, Marty has been a Director of Implementation overseeing brands across multiple categories. Before joining WPP Media, Marty spent more than 13 years working at Mediaedge:CIA, DDB, BBDO and OMD on every type of account working with top advertisers from Packaged Goods, QSR and Financials to Technology. His understanding of the business dynamics of transactional-based clients as well as his success in bringing to life sponsorships, was essential to the success of the brands.
Dave Byrne
EVP, Global Head of Brand Safety and Privacy
IPG Mediabrands
Dan Callahan
SVP & Chief Revenue Officer
Spectrum Reach
Dan Callahan is the Senior Vice President and Chief Revenue Officer for Spectrum Reach®, the advertising and sales division of Charter Communications. In this role, Dan is responsible for all revenue generation activities at Spectrum Reach, leveraging his extensive experience to create new growth opportunities for its advertising and sales capabilities. He is an experienced sales executive with a proven track record of strategy, innovation, and transformation within the industry. He is committed to shaping the future of converged, addressable, and data-enabled TV, and will be instrumental as Spectrum Reach continues to create new growth opportunities for our advertising and sales capabilities.
As a veteran in the media, marketing, and advertising sales industry, Dan has been at the forefront of change and innovation with a steady focus on the ‘next generation’ of advertising capabilities, notably around addressable and programmatic advertising solutions. He holds a B.A. from Wake Forest University.
Jenny Chau
Chief Solutions Officer
Channel Factory
Julie Clark
SVP, Media & Entertainment
TransUnion
Julie is a commercial executive with a track record of success in planning, executing and delivering excellence in platform technology, data activation, and content sales/marketing.
Previously, Julie held the role of Vice President of Programmatic Advertising and Data Strategy at Hearst and Global Head of Advertising Revenue Innovation at Spotify, where she was responsible for podcast monetization, agency development, programmatic, trading, brand safety and category development. Julie also held leadership roles at Rocket Fuel, AudienceScience, and Scripps Networks Interactive (now WBD).
Julie obtained her MBA from Northwestern University’s Kellogg School of Management and her Bachelor of Arts degree in English from the University of Notre Dame
Cullen Deady
SVP, Publicis
PMX Lift
Working with the full client roster across Publicis Media, Cullen Deady co-leads client enablement and education of PMX Lift, Publicis Media’s advanced TV practice. As Senior Vice President, he consults agency teams and clients on the advanced TV space to offer unique, proprietary buying solutions that combine linear and TV inventory, while serving as the PMX Lift lead for audience-based strategy and activation across various data sets and marketing technology. By positioning and selling the power of PMX Lift, Cullen has helped continually deliver year-over-year growth, driven by a combination of organic growth and new business wins.
Cullen joined Publicis back in March 2013 as an Associate at Starcom. There, he worked his way up through the ranks for 10 years, landing as Vice President of Audience Strategy prior to his current role. At Starcom, Cullen managed over $1B in client billings; owned marketing technology and audience workflows across multiple clients; led the agency’s client-dedicated Audience Strategy Center of Excellence, growing the team size by 50%; and was a champion of company culture and development of young talent.
Cullen’s dedication to owning the media and communications planning for numerous of Publicis’ top clients has led him to be a two-time Effie Award winner.
Born and raised in the western suburbs of Chicago, Cullen currently resides in Portland, Oregon to take full advantage of the Pacific Northwest lifestyle. Outside of work, you can find him taking his dog for a road trip around the region, hiking one of the many trails in his area, and checking out the newest craft brewery opening in the city.
Mario Diez
Chief Executive Officer
Peer39
David Doty
Executive Advisor
Brand Safety Summit Series
Hania Faridi
SVP, Services Business Development, Digital & Channel Partnerships
Mastercard
Hania Faridi is Senior Vice President at Mastercard, where she leads sales and servicing with technology & channel partners across Mastercard’s suite of services, including business and market insights, consumer acquisition and engagement, security solutions, and open banking. Based in the San Francisco Bay Area, Hania brings over a decade of experience in driving global revenue growth and fostering strategic partnerships in the technology ecosystem. She is recognized for her expertise in helping companies leverage data-driven insights to innovate and scale.
Previously, Hania held various roles at Applied Predictive Technologies (APT), where she helped some of the biggest global organizations deploy Test & Learn capabilities to inform strategic decisions around marketing, advertising, pricing, & payments. APT was acquired by Mastercard in 2015.
Hania earned a Bachelor’s degree in Mechanical Engineering and a Master’s degree in Management Science & Engineering from Stanford University.
Brady Finta
Founder and CEO
National Elder Fraud Coordination Center
Mollie Garza
CEO & Founder
MJGrowth Consulting LLC
Mollie Garza is the CEO & Founder of MJGrowth Consulting LLC.
Ian Gill
Global Head of Sustainability
TikTok
Jonah Goodhart
Co-Founder
Mobian
Lauren Griewski
Head of Sales and Partnerships
Chase Media Solutions
Lauren is the Head of Sales and Partnerships of Chase Media Solutions, a dual-sided media platform that connects brands to Chase’s 82 million customers with the goal of helping consumers discover great value from merchants that matter to them while also driving sales for brands and merchant partners.
Lauren has over 15 years of media, advertising, technology and executive experience with some of the world’s leading platforms, including ROKT, Facebook (Meta), Roblox, VEVO and Viacom. In her role at Chase, she oversees Chase Media Solutions’ sales teams and partners with cross-functional teams like marketing, product and sales operations to align sales strategy with overarching company goals.
Trevor Hamilton
Managing Director, Publisher & Platform Solutions
Kochava
Trevor Hamilton is Managing Director of Publisher & Platform Solutions at Kochava, the leading omnichannel measurement and attribution company. With nearly two decades of experience driving growth across the ad tech landscape, Trevor has held senior revenue leadership roles at companies including Boxfish, Amobee, and Velti, where he helped scale sales organizations and deliver transformative client outcomes.
A proven commercial leader, Trevor excels at building and leading high-performing teams, forging strategic partnerships, and uncovering new revenue opportunities. He is passionate about translating complex technology into measurable value for clients and thrives on mentoring and developing talent.
Based in New York, Trevor is dedicated to advancing customer-driven innovation and helping publishers and platforms connect their media investments to real-world business impact.
Dane Harrison
Head of Insights
Al Dente
Ladi Da Hicks
Art Director Special Projects
Michael Kors
Maithili Jalihal
Head of Brand & Agency Solutions Consulting
Scope3
Darline Jean
Managing Director, Google Network
Google Ad Manager
Darline Jean is a member of the executive leadership team for Google's suite of publisher platforms, which is comprised of Google Ad Manager, AdMob, and AdSense. After holding various C-level roles across the agency and publisher sides of the industry, Darline Jean now leads Google Network's platform demand strategy, overseeing a growing sales organization that works directly with global ad agencies and tech platforms to drive revenue to digital content publishers, grounded in increasing performance for brands.
Kimberly Jones
President and CEO
Butler/Till
Kimberly is the President and CEO of Butler/Till and brings decades of experience in both B2B and B2C marketing across many industries, including insurance, consumer products, healthcare and health systems, financial services, energy, and retail. She previously worked at McCann Erickson, Bausch + Lomb, and the Wolf Group. Kimberly has contributed to work that has won industry accolades, including multiple Effie, Addy, and Pinnacle Awards. Kimberly has held a lecturer position at the University of Rochester’s Simon Business School and has been a guest speaker at Nazareth University, Rochester Institute of Technology, Ad Age, the American Marketing Association, the National Center for Employee Ownership, and the ESOP Association. Kimberly has served on the Board of Directors at Bivona Child Advocacy Center and the Young Presidents’ Organization. She is also a winner of Rochester’s “Forty Under 40 Award,” honoring those who exhibit a unique combination of business and community leadership.
Since joining Butler/Till 15+ years ago, Kimberly has played an instrumental role in the company’s growth. Under Kimberly’s leadership, Butler/Till has reached impressive milestones, including becoming a Certified B Corporation, transitioning to a 100% employee-owned company, opening an office in New York City, and earning recognition as a “Top Workplace” for 15 consecutive years.
Kimberly has a bachelor’s degree in Advertising from the University of Texas at Austin, an MBA from the University of Rochester’s Simon Business School, and has attended Executive Education at the Harvard Business School.
Terence Kawaja
CEO & Founder
LUMA PARTNERS
Jill Kelly
CEO
North America, Assembly
Jill Kelly is the Chief Executive Officer of Assembly North America, where she leads the agency’s vision, strategy, and operations across the region.
In her previous role as U.S. CEO of EssenceMediacom, Jill Kelly oversaw GroupM’s newest and largest agency in the world’s largest ad market. In her role, she helped ensure that EssenceMediacom’s breakthrough thinking delivers growth, innovation, and business results for clients.
Before joining EssenceMediacom in October 2022, she was Global CMO at GroupM, where she led strategic marketing across its 80 markets and was responsible for launching the company’s Responsible Investment Framework in 2021 to help align the business with its mission to define the next era of media where advertising works better for people.
Jill has devoted her career to innovation in digital advertising and media. She co-founded the industry’s first Digital Content NewFronts (2012) and has held leadership roles across a number of industry agency brands, from media agencies to digital, data and technology offerings at WPP, Publicis Groupe and IPG.
Jill is deeply invested in driving diversity and equity advocacy, and inclusion initiatives in the industry including New Majority Ready in 2019. In recognition, she has been named to Adage's Leading Women ranks and honored by AdColor with the "Legend" award. She served on the ColorComm Board and was the Operating Board Chair of She Runs It, a women’s leadership organization. Over the years, she has mentored and sponsored hundreds of professionals through structured and informal forums.
In addition to her professional activities, Jill is concurrently navigating college admissions with her three teenagers, is a self-proclaimed weekend culinary warrior, and wannabe runner (except when it's below freezing temperatures).
Michael Kuntz
National Vice President, Advanced TV Sales
Spectrum Reach
Michael Kuntz is the National Vice President, Advanced TV Sales for Spectrum Reach®, the advertising and sales division of Charter Communications. In this role, he is responsible for growing programmatic partnerships with national brands and agencies, providing internal and external education, and exploring new ad-tech solutions.
Michael is a digital ad sales veteran with over 20-years of experience in the industry. He has worked across the entire publisher, ad-tech, and agency holding company ecosystem to build strategic partnerships and launch innovative ad products and programmatic solutions. He has previously served as COO, National Head of Sales at Gannett/USA TODAY, in addition to holding key leadership roles at Gawker Media and Hearst Corporation.
Erez Levin
Principal
Emet Advisory
Kathrin Lausch
CEO US
Al Dente
European born and raised Kathrin Lausch is a results-driven CEO and global leader with extensive experience in the fashion, beauty, luxury and aspirational brand space with growth-driving success.
From founding internationally acclaimed production companies, Passport &
Compass films, to holding C-suite positions across the US Luxury Market, Kathrin channels over 20 years of leadership into the business and brands she builds.
Previous C-Suite roles included B-Reel, MPC/Technicolor, CVLT/Urban, Head of Luxury Growth MediaMonks/S4, CEO of Studio Cadeaux/Stagwell, Co-founder/CMO Maison BETC and now CEO US of Al Dente.
Jason Manningham
CEO & Founder
Blockgraph
Jason Manningham is CEO and Founder of Blockgraph, the technology company fueling the future of connected TV. Under Jason’s leadership, the company’s privacy-centric identity and data collaboration platform is creating a better, safer, and more sustainable TV advertising ecosystem where media, technology, and advertising technology companies work together to deliver identity-based targeting and measurement solutions for multiscreen TV advertising.
Jason spearheaded the launch of Blockgraph five years ago, building it from an industry initiative led by Comcast Advertising into an independent company owned by Comcast NBCUniversal, Charter Communications and Paramount. Prior to his current role, Jason held a variety of strategy and operations positions at FreeWheel (a Comcast Company), AOL, and Viacom Media Networks. He started his career at Accenture as a management consultant.
Jason holds a BBA from the Ross School of Business at the University of Michigan.
Juliet Merson
Senior Lead, Revenue Partnerships
Snap, Inc.
Kelly Metz
Chief Investment Officer
Spark Foundry
Kelly Metz is the Chief Investment Officer at Spark Foundry. At Spark, Kelly leverages her unique background in tech and media to build holistic investment strategies. Her expertise lies in uniting investment, activation, and content to deliver superior, data-driven client outcomes.
A recognized leader in media investment, Kelly is at the forefront of driving greater accountability in emerging digital channels, especially streaming television. Before joining Spark, she held senior investment roles at OMD U.S. and led the advanced television practice for Omnicom Media Group.
Kelly built her distinct perspective foundational roles at technology leaders like Oracle, Yahoo!, and Adobe, and at agile startups like VideoAmp. This deep fluency in both technology and media allows her to pioneer sophisticated, future-facing solutions that address the market's most complex challenges.
Sam Nehme
Senior Director, Commerce
Flywheel
Elizabeth Neubauer-Donovan
SVP, Global Head of Retail & Commerce Media Networks
Acxiom/IPG
David Nyurenberg
SVP, Digital
InterMedia Advertising
Peter Parisi
Vice President, Advanced TV (ATV)
KINESSO
Chris Pearson
SVP, Creator Partnerships
Publicis
Chris is a senior marketing executive with over 12 years of experience leading talent-driven campaigns at the intersection of culture, commerce, and storytelling. As SVP of Creator Partnerships at Publicis (following its acquisition of Captiv8), he oversees talent strategy, creator relationships, and partnership architecture for some of the world’s most influential brands.
Chris specializes in building award-winning, talent-first brand platforms that move culture and drive measurable business results. Most recently, he spearheaded the Tru Kolors x American Eagle global campaign featuring Travis Kelce — developing the concept, securing buy-in, negotiating the partnership, and leading creative and product collaboration from ideation through launch. The result was a first-of-its-kind cultural moment that united sports, fashion, and entertainment, garnering global attention.
Before joining Captiv8 (now part of Publicis), Chris spent seven years at WME representing top-tier talent and negotiating multi-million-dollar brand deals across entertainment, sports, and digital. His experience spans both the agency and brand sides, giving him a unique ability to bridge the worlds of creators and commerce. Passionate about the future of the creator economy, he continues to explore innovative ways to connect brands and audiences authentically, impactfully, and at scale.
Michael Piner
Chief Investment Officer
PHD
As Chief Investment Officer of PHD USA Mike Piner delivers data-driven, audience-centric investment solutions that enable connected consumer experiences across the customer journey. A tested executive with 27 years of industry experience, Piner has been a leading industry voice on TV’s digital transformation and an early pioneer in driving the development of advanced advertising capabilities. Named AdAge’s 2020 Media Planner of Media Planner of the Year for using next gen-data and technology to break media investment boundaries, he had held seats on both the Joint Industry Committee (JIC) to advance the standardization of alternative video currencies and the Go Addressable industry initiative to accelerate the growth of addressable TV.
Tim Pritchard
Head of Content and Responsible Media
MG OMD
Angela Rodriguez
Global Head of Sales
Proximic by Comscore
Fiona Salmon
Managing Director
Mantis
Fiona is an expert in 1st party data strategies, data monetisation, carbon reduction, digital innovation, data-driven marketing, brand positioning, sales, strategic partnerships, business development. In her previous roles, Fiona has pioneered new tech platforms to the UK market, launching to publishers and brands. Before that, she spent a decade at blue-chip media owners including Trinity Mirror, Bauer, and News International. With over 20 years of experience in the media industry, Fiona has developed a holistic understanding and created numerous long-standing, profitable relationships with media agencies, publishers, and brands. Known for her strategic vision and business growth acumen, Fiona is a thought leader dedicated to advancing MarTech, AdTech, and publishing platforms.
Liz Schiff
SVP of Global Agency Development
IAS
Liz Schiff is the SVP of Global Agency Development for IAS.
Stuart Schwartzapfel
EVP, Media Partnerships
iSpot
With over a decade focused on developing new measurement currencies, Stu has made a career of bringing together iconic American media companies and brand advertisers around data that is faster, more accurate and more actionable. With the support of iSpot’s vast client base of A-list brands—marketers utilizing iSpot’s real-time analytics to transform their TV strategies—Stu has been leading a movement to rethink how entertainment companies can better engage consumers while optimizing their TV ad performance. From helping to empower studios to buy TV based on ticket sales, or giving networks the ability to broker ad inventory based on business-outcome guarantees, Stu spends his days driving the industry forward. Prior to his time at iSpot, using NLP-derived emotion measurement data as Chief Strategy Officer at Canvs AI, Stu helped Fox and Pepsi broker integrated deals based not just on impressions but on how advertising moves people to feel and express themselves. Earlier, as a strategist and analyst at agencies like Young & Rubicam, Saatchi & Saatchi, and Publicis, Stu led the launch of dozens of new car lines and household products. Always fascinated with the power of storytelling and data-driven truth, Stu got his professional start as a journalist for The New York Times, WIRED and BusinessWeek.
Lauren Schweitzer
General Manager, Sales
DISH Media
Lauren Schweitzer is General Manager of Sales at DISH Media, responsible for driving revenue growth across the full portfolio of DISH Media solutions. Lauren oversees relationships with key partners, both agency and client direct. Lauren joined DISH Media in 2018. Prior to DISH, she spent years selling at both ION Television and Univision, as well as time on the agency side at Carat.
Austin Seibert
Director, AI & Automation
Flywheel
Howard Shimmel
President
Janus Strategy & Insights, LLC
Howard Shimmel is President, Janus Strategy and Insights, a new US based research consultancy formed in 2019. Prior to starting this company, Howard was Chief Research Officer at Turner, where he oversaw all multi-screen entertainment, news, kids and sports research, as well as corporate analysis and insight-led efforts.
Shimmel played a critical role in driving the company’s efforts around the consumer journey and insights to better capture measurement for both Turner and its partners. In 2016, in partnership with Turner Ad Sales’ Turner Ignite team, Shimmel oversaw the launch of Turner Ad Lab, an initiative whose goal was to make recommendations about linear and digital video ad experience in light of the changing TV landscape.
Prior to be promoted to his role in 2014, Shimmel was senior vice president of ad sales and sports research for Turner, where he oversaw television and digital research analysis and strategy support for the company’s news, entertainment, animation, young adults & kids and sports advertising sales units. He joined Turner from Nielsen Media & Advertising Analytics where he served as executive vice president responsible for building out an advanced analytic business focused on issues like cross-platform analytics, advanced media targeting, promotion effectiveness and ROI measurement, for media companies, agencies and advertisers. Shimmel’s industry-rich experience includes other leadership roles at The Nielsen Company, America Online, WBIS and MTV Networks. He also served as president of Symmetric Resources, Inc. Over the span
of his career, Shimmel has developed research expertise related to technology adoption, methodology and advertising’s impact on sales.
David "Shingy" Shing
Digital Prophet
Jen Soch
Executive Director, Channel Solutions
WPP Media
Jen Soch, Executive Director of Channel Solutions at WPP Media oversees Audio & Local Video, DR, Publishing, and AdvancedTV. Her extensive career spans over three decades in media agencies, where she has consistently driven innovation and excellence.
Previously, as Integrated Global Investment Lead at Mindshare, a WPP Media Brand, Jen spearheaded the Facebook Business, managing all investment channels including Video, Audio, Programmatic, Image, Search, Social, and Digital. Her strategic oversight ensured cohesive campaigns and seamless integration across channels and tactics.
Jen's impressive track record includes roles as EVP, Commercial at The Guardian, where she led U.S. Commercial Operations, and a strategic position at Domo focusing on analytics and investment. Her agency experience encompasses leadership roles at Ammarti-Puris, Dentsu-Aegis, MEC, and MediaVest, where she guided planning, strategy, and investment for diverse client portfolios.
Jen spent over a decade defining the first addressable and digital marketplaces and launching inaugural advertising on video on demand, including OTT, CTV, and mobile platforms.
Jen holds an MBA from Fordham University and a degree from Lehigh University. Beyond her professional achievements, she is a proud mom who enjoys ski jumping, and playing the saxophone.
Jeremy Steinberg
Chief Revenue Officer
Fandom
Jeremy Steinberg is the Chief Revenue Officer at Fandom, the world’s largest fan platform. In this role, he leads the company's revenue growth strategy and oversees all commercial endeavors. His primary focus is on building high-performance teams and forging partnerships that are cutting-edge, to bring industry-leading solutions to market.
Prior to joining Fandom, Jeremy was the Chief Revenue Officer and GM at Yieldmo, where he transformed the business into a top premium ad exchange, increased revenue threefold, and developed large market-leading partnerships, expanding the business internationally and into CTV. Before Yieldmo, Jeremy served as Global Head of Ecosystem at MediaMath, where he developed industry-leading global partnerships that transformed the company's go-to-market offerings. Jeremy also played an important role in the acquisition of The Weather Company by IBM in 2015, where he was the Global Head of Sales and helped transform the go-to-market strategy, introduced the groundbreaking WeatherFX platform to the market, and launched Watson Advertising.
Jeremy's extensive experience in sales and revenue leadership, programmatic, and data-driven product development, has equipped him to bring industry-leading solutions to market and to forge cutting-edge partnerships that drive exponential growth. His integrity and emotional intelligence, qualities that have been the bedrock of his leadership style over the years, make him an effective leader in both growth and turnaround situations. Jeremy's experience in building high-performance teams with a change-oriented mindset has been vital in his current role at Fandom. He has a bachelor's degree in History from the University of Michigan and actively supports the UJA and the Y Afterschool Programs.
Hari Valiyath
Co-Founder & Chief Business Officer
Pixis
Matthew Van Houten
Board Chair, Go Addressable and SVP, Product, Operations and Business Development
DIRECTV Advertising
Matthew Van Houten is Senior Vice President of Product and Partnerships at DIRECTV Advertising. Matt’s views on media, advertising, technology and innovation come from 15+ years and 360° of industry experience working across the Entertainment and Media sectors at powerful brands (ViacomCBS, WarnerMedia), scaled distributors (AT&T, DIRECTV, Xandr), and respected universities (CUNY Baruch College, NYU). Matt has led the growth of multi-billion dollar domestic and international businesses across traditional and emerging media.
As a thought leader, Matt holds several patents and is a two-time EMMY® award winner for his work in advanced advertising. He has consistently built high performing product, strategy, & business development teams, has established strategic partnerships in changing media landscapes, has led investment M&A and developed new lines of business, and has enabled revenue growth across national, addressable, local, and programmatic ad sales channels.
For the past 13 years, Matt has shared his expertise and his perspective in the classroom: he serves as an adjunct professor at the Zicklin School of Business at CUNY Baruch College, where he teaches an advanced media, entertainment, and technology course in the school’s Department of Marketing and International Business.
Matt earned his bachelor’s degree in political science and graduated magna cum laude from the University of San Diego, and earned a Master of Business Administration from CUNY Baruch College. He is also a former collegiate athlete and WCLL national champion in lacrosse. He currently lives in Manhasset, New York with his wife and three sons.
Domenic Venuto
Chief Product & Data Officer
Horizon Media Holdings
Domenic Venuto is Horizon Media's Chief Product and Data Officer, overseeing enterprise-wide Product, Data, and AI strategy. His work drives transformative data solutions and product innovation, optimizing media and growth outcomes for clients.
Previously, Domenic was COO at Progress Partners, scaling M&A and venture initiatives in media and advertising. As COO at Amobee, he led a global team of 300+, managing $320M in revenue and spearheading the integration of Videology's $120M acquisition. At The Weather Channel, he launched AI-driven ad solutions and expanded revenue via strategic data partnerships.
Domenic also held senior roles at Publicis Groupe and Razorfish, managing key industry partnerships and overseeing major P&Ls across sectors like retail and media. A thought leader in adtech, he contributes to top publications and advises on company boards, including ID5. Domenic holds an MBA from the Royal Melbourne Institute of Technology.
April Weeks
Chief Investment and Media Officer
Basis
April Weeks, chief investment and media officer, leads a team of 300+ media professionals to steward $1B in media spend on behalf of Basis’ managed services division. Her team partners with clients to solve business challenges through holistic solutions combining advertising technology, subject matter expertise, and activation proficiency. April has over 25 years of experience partnering with agencies and brands to develop and execute omnichannel media plans and investment strategies.
A change-management leader, April has led Basis’ convergence of specialized capabilities, expertise, and knowledge into one integrated team with subject matter expertise and activation proficiency across all digital media channels. April has been cited in industry outlets such as Adweek, eMarketer, and MediaPost. She is a member of CHIEF and has previously been part of the She Runs It mentor program. April’s expertise is built on several years serving clients at IPG and Omnicom agencies.
Robert Wheeler
Founder & CEO
At The Moment Media
Robert Wheeler is the Founder and CEO of At The Moment Media (ATM), a dynamic media publisher launched in May 2025. ATM (www.atm.media) operates at the intersection of Advertising, Technology, and Media—a world it aptly calls "ATM." His media platform has been referred to as the *People Magazine* of the industry, focusing on the human stories behind the headlines and valuing the people driving the news just as much as the news itself. It provides essential insights and high-level interviews from industry-shaping events.
A veteran marketing and communications executive, Robert left his role as Chief Marketing Officer for GroupM, North America to launch ATM. At GroupM, he was the chief architect of consolidating marketing resources to support the firm's largest and most profitable region. His leadership was instrumental in increasing strategic client marketing initiatives by 165%. He also spearheaded the adoption of marketing AI technologies and aligned C-suite strategies across Mindshare, Wavemaker, and EssenceMediacom.
Prior to GroupM, he served as Group Vice President and Corporate Marketing & Communications Lead at WarnerMedia. In this role, Robert acted as the company's chief spokesperson and was the chief communications lead for the integration and proposed merger of WarnerMedia and Discovery. He also managed global integrated marketing efforts for key brands, including CNN, HBO, HBO Max, and Warner Bros.
His career has been defined by a proven ability to launch and shape major brands. As Head of Global Communications at AT&T's Xandr, he built the global communications division from the ground up and executed the original go-to-market communications strategy that launched the brand. This deep expertise in the ad-tech and media landscape was further built through senior marketing and communications roles at TiVo, Cadent, and AT&T AdWorks, where he led negotiations for major B2B events like the Cannes Lions Festival of Creativity and CES.
Robert began his career at NBC Universal, rising from the prestigious Page Program to roles as a publicist for Bravo and Oxygen Media and a Senior Coordinator in Corporate Communications. During his time at NBCU, he assisted with major announcements, including the creation of Hulu, the acquisitions of The Weather Channel and Oxygen Media, and crisis management for the 2008 Beijing Summer Olympics.
Throughout his career, he has been recognized for his industry contributions, earning the prestigious Richard D. Parsons Award and being named one of the "40 Under 40" in the media industry by Multichannel News.
Dawn Lee Williamson
Chief Revenue Officer, Media Solutions
Comcast Advertising
Dawn Lee Williamson is Chief Revenue Officer of Comcast Advertising's Media Solutions team, which provides a streamlined way for advertisers to build brand relevancy and sustainable business outcomes through multiscreen TV advertising campaigns – powered by the media, data, and technology assets of Comcast. In this role, she oversees all of Comcast Advertising’s U.S. media sales assets spanning agency, local, regional, and national; political, media & entertainment, and automotive; programmatic and addressable; and AudienceXpress. She also leads Sales Development, in addition to the new Agency Strategy & Partnerships team that will establish the go-to-market strategy across all lines of business, bridging Comcast’s media, data, and tech assets for national agencies in coordination with Comcast Advertising’s data teams.
Dawn joined the company as Regional Vice President for Effectv – which is now part of Media Solutions and operating under the Comcast Advertising brand – in the Southeast region in 2018. Under her leadership, the Southeast became Effectv’s top performing region in 2020. Dawn and her team fueled this growth by expanding existing customer relationships and creating new revenue opportunities.
In 2021, Dawn stepped up to serve as the Head of Sales Development at Effectv, leading the company’s new 300+ person sales development organization designed to accelerate Effectv’s client-centric approach to customer success. In this role, she oversaw a team focused on understanding clients’ holistic business needs, developing the right solutions to reach those brands’ audiences across screens, and driving measurable outcomes. Additionally, at the same time, Dawn led Mnemonic, Effectv’s in-house creative agency, and was the Executive Sponsor of the Salesforce implementation.
Dawn came to Comcast from VICE Media, where she was Senior Vice President, Head of U.S. Advertising Sales. There, she led revenue-generating strategies through custom client solutions, agency and media partnerships and other initiatives that reinforced and drove VICE’s value proposition in the marketplace. Before VICE Media, Dawn oversaw all commercial activity for BBC World News TV and BBC.com for the Americas (North America and Latin America). She also held global and domestic leadership roles at Turner Broadcasting System, TNT, CNN, and Cartoon Network.
Dawn is a two-time Cablefax “Most Influential Minority in Cable” honoree, a 2023 and 2024 Cablefax Diversity & Pride honoree, a former member of Effectv’s Diversity Board, and current National Champion for the Comcast, Asian Pacific American Employee Resource Group. She is also a member of She Runs It, an industry organization that aims to cultivate and promote female talent throughout all levels in marketing, media, and technology and mentors for Mentoro, a non-profit organization that mentors young professionals in the retail, media and tech industry.
Dawn has published articles in Ad Age and spoken at many industry conferences – including the Asian Pacific American Institute for Congressional Studies (APAICS) Legislative Leadership Summit, ASOTU CON, the Digital Marketing World Forum Expo, and Matrix Solutions’ Media Ad Sales Summit. Additionally, Dawn graduated from the Betsy Magness Women’s Leadership, National Association for Multi-ethnicity in Communications (NAMIC) Executive Leadership program and the Stanford’s Graduate School of Business, WICT Network’s Senior Executive Summit (SES).
Dawn holds a Bachelor of Arts with a focus on East Asian studies and economics from New York University. She currently resides in Miami with her family.
Holly Yonosko
Chief Analytics Officer, NA,
IPG Mediabrands
Amy Yu
Managing Director | VP Global Media Partnerships | Global Partner
Cosmo5
Rob Rasko
President
Brand Safety Summit Series
AGENDA
Arrival and Registration
Opening Remarks
Rob Rasko
Fireside Chat with Go Addressable Chairman, Matthew Van Houten
Rob Rasko
Matthew Van Houten
Identity In Motion: Measurement That Moves with the Audience
In the new age of addressable, measurement must keep pace with audiences who move fluidly across platforms. This session explores the latest innovations in identity resolution, with a spotlight on deterministic identity as the foundation for precision, accountability, and safety. Experts in data and analytics will unpack how deterministic and probabilistic methods are evolving to support cross-screen attribution and deduplicated reach. The conversation will also examine how privacy-first frameworks are reshaping the future of audience measurement, ensuring that identity solutions remain both effective and ethical.
Larry Allen
Trevor Hamilton
Jason Manningham
Stuart Schwartzapfel
Jen Soch
The Addressable Advantage: Unlocking Precision for TV’s Biggest Moments & Fans
Live sports have always been the toast of TV advertising, and in the age of CTV and programmatic, they’re becoming more accessible than ever. This panel explores how advertisers can leverage real-time viewership data, dynamic creative, and household-level targeting to reach fans during the most watched moments in media. From regional sports networks to national broadcast, streaming sports are the new norm; discover how addressability is transforming the live sports experience for brands and viewers alike.
Lauren Schweitzer
Martin Blich
Howard Shimmel
April Weeks
Rewriting the Addressable Playbook: The Agency Perspective
As digital and programmatic buying become the norm, agencies are rethinking how addressable fits into their broader media strategies. This panel explores how buyers are integrating addressable into omnichannel plans, what KPIs matter most today, and why precision targeting is no longer a luxury, but a requirement
Kelly Metz
Evan Adlman
Michael Piner
Joshua Abneri
Networking Break
The Power of Addressable: Unlocking Identity & Audience Creation in the Age of Advanced TV
In today’s fragmented media landscape, understanding identity and crafting precise audience strategies are more critical than ever. Join Amanda Bates, VP of Client Growth Data at Epsilon, and Cullen Deady, SVP at PMX Lift, for an illuminating fireside chat that explores how data-driven innovation is reshaping the way brands connect with consumers. Together, they'll dive into: Identity in advanced TV; Audience creation & activation; Future outlook & innovation. Whether you're a marketer, strategist, or media professional, this conversation will offer actionable insights into harnessing identity to fuel smarter, more impactful audience engagement to drive better business outcomes.
Amanda Bates
Cullen Deady
Attribution Unlocked: Connecting TV Ads to Consumer Spend Abstract
In a rapidly evolving media landscape, advertisers are demanding more transparency and measurable outcomes from their TV investments. Join Comcast Advertising and Mastercard as they discuss how performance-based measurement takes shape in television advertising. Discover how this collaboration leverages Mastercard’s unique insights to connect TV ad exposure with real-world consumer behavior—unlocking powerful attribution capabilities for local and national advertisers alike.
Hania Faridi
Dawn Lee Williamson
Reach, Revenue, Results: Why Identity Is the Engine of Addressable Growth
Reach, Revenue, Results: Why Identity Is the Engine of Addressable Growth. Welcome to our addressable era, where identity is redefining how advertisers connect with audiences at scale. Moderated by Julie Clark, SVP and Head of Media & Entertainment at TransUnion, this fireside chat brings together Domenic Venuto, Chief Product & Data Officer at Horizon Media Holdings and Dan Callahan, Chief Revenue Officer at Spectrum Reach to explore how identity is powering the next wave of addressable television through the lens of streaming platforms, agencies, and data/tech providers. The conversation will unpack how a strong identity foundation drives precision targeting, streamlines workflows, and unlocks new revenue streams—transforming planning, activation, and measurement across the ecosystem. Attendees will gain actionable insights into how identity resolution delivers more relevant, measurable ad experiences and greater ROI for advertisers and content providers alike.
Julie Clark
Domenic Venuto
Dan Callahan
How AdTech Broke Econ 101: Confronting the Realities of Supply & Demand
The programmatic video advertising ecosystem suffers from systematic fraud where low-quality, muted Outstream placements are mislabeled as premium, In-stream inventory, violating the IAB's OpenRTB specifications that require sound-on defaults for In-stream ads. This artificial inflation of premium supply depresses market prices and creates fundamental economic dysfunction where vastly different products command similar CPMs. Erez Levin will reveal the scale of this mislabeling, its market consequences, and provide actionable strategies for buyers to audit inventory, demand refunds, and restore pricing integrity.
Erez Levin
The Future of the IP Address as a Targeting & Measurement Signal
In this exclusive research reveal – the CIMM x Go Addressable Truthset IP Address Study highlights a potential canary in the coal mine for audience targeting and video measurement: the growing instability of IP addresses as identifiers for viewers. As the foundation for countless targeting and measurement products and platforms, this instability could signal fundamental challenges ahead for the entire video measurement ecosystem. Join executives from CIMM and Truthset for a candid & thought-provoking presentation of the findings and what we as an industry must do to drive the changes required.
Kathryn Barnitt
GOA Bringing It All Together: Let’s Go Addressable!
Michael Kuntz
The Blind Spots When Measuring Streaming Video Today In Programmatic Environments - A Technology View for Media Buyers
As CTV buying and selling mature, blind spots around transparency, data, and measurement remain. This session explores the nuances of programmatic CTV — from hidden reporting challenges and evolving data access to shifting market dynamics across upfront, scatter, and programmatic guaranteed. Panelists will discuss how better transparency, audience insights, and performance connections can unlock greater investment and higher CPMs.
Mario Diez
David Nyurenberg
Peter Parisi
Mollie Garza
AI & Advertising: Prepare for Tectonic Disruption
AI will have a massive impact on every aspect of the technology and service stack within advertising and stands to fundamentally alter the business model economics for advertisers, publishers, agencies and tech intermediaries alike. AI’s accelerated innovation cycle can seem chaotic without a framework for comprehending its effects. This unprecedented change agent (pun intended) will necessitate swift action to successfully compete as the ecosystem transforms beneath our feet.
Terence Kawaja
Closing Remarks
Rob Rasko
Cocktails & Canapes
Arrival & Registration
Opening Remarks
Rob Rasko
Collaboration and Protection: Meta’s Approach to Countering Fraud and Scams
Join Meta for a fireside conversation focused on the ways in which the industry can collaborate to reduce the harm from frauds and scams. Hear from industry and Meta experts on new insights on the lifecycle of an online scam, and learn about the actionable steps that brands can take to protect themselves and their customers.
Sponsored by Meta
Samantha Stetson
David Agranovich
Brady Finta
The Power of AI: Turn Signals to Outcomes
Sponsored by IAS
Liz Schiff
Holly Yonosko
Outcomes: Grounding & Evolving SPO
Rob Rasko
Esra Bacher
Networking Break
Safe Collaboration: Ensuring Brand Safety in Sponsored Snap & Creator Partnerships
Focusing on Snap’s Creator Ecosystem, this presentation details how Snap’s 1P controls & verification partnerships protect brands while empowering creators. It addresses the nuances of creator brand safety — authenticity, tone, and off-platform behavior — and how Snap provides a scalable solution for brands investing in creator media.
Robert Wheeler
Juliet Merson
Chris Pearson
Beyond the Trade-Off: A Unified Approach to Brand Safety, Suitability and Performance
Sponsored by Channel Factory
Jenny Chau
Angela Rodriguez
Context Is King: How Fandom × Mobian Set the New Standard for Brand Suitability in Gaming & Entertainment
The worlds of gaming and entertainment are complex, and while brands want to advertise in these spaces, they’re often held back by the nuances of content moderation and brand safety.
Take Star Wars: a globally beloved IP, yet the word “war” regularly triggers ad blocks from legacy verification vendors. The result? Missed opportunities, lost revenue, and brands kept away from the very audiences they want to reach. Context matters—and it’s time the industry caught up.
That’s why Fandom, the world’s largest fan platform, partnered with Mobian, an AI ad tech innovator, to co-develop a real-time, AI-powered brand suitability system that goes far beyond keyword scans. This system understands context, emotion, and intent, empowering advertisers with precision while preserving editorial integrity.
In this session, you’ll get an inside look at how Fandom × Mobian built this new framework—featuring dashboards that track tonal shifts, automated demonetization workflows with human fail-safes, and a suitability model designed for the speed of modern fandom. Together, we’ll show how this solution delivers advertiser confidence, establishing a new standard for brand safety across gaming and entertainment.
Sponsored by Fandom
Jeremy Steinberg
Jonah Goodhart
Lunch
AI at Scale: Lessons from Flywheel's Media Transformation
Learn how Flywheel is deploying AI responsibly across media operations while prioritizing brand safety, data privacy, and team development. This session covers our approach to AI-powered workflows, human-centered quality assurance, inclusive training programs, and transparent client communication—offering a practical framework for innovation that doesn't sacrifice trust or safety.
Sam Nehme
Austin Seibert
Behind the Campaign: Building Effective Retail Media with Consumer Trust
Retail media campaigns demand more than just execution, they require strategic foresight, deep consumer understanding, advanced data analytics, and flawless media integration, all while upholding the highest standards of data protection and consumer trust.
Join Lauren Griewski, Managing Director & Head of Sales & Partnerships at Chase Media Solutions, Elizabeth Neubauer-Donovan, SVP, Global Head of Retail & Commerce Media Networks at Acxiom, and Lynnwood “Woody” Bibbens, CEO of ReachTV, as they break down a recent retail, commerce media activation. Together, they’ll share candid insights on balancing performance with privacy, what worked, what didn’t, and the lessons brands need to succeed in this fast-evolving landscape.
Sponsored by IPG
Elizabeth Neubauer-Donovan
Lauren Griewski
Lynnwood Bibbens
Sustainability and Responsibility as Catalysts for Business Performance
As the industry redefines what “responsible media” means, sustainability, transparency, and innovation are emerging as essential drivers of brand trust and long-term success. In this forward-looking conversation, TikTok, Scope3, and MG OMD explore how AI and post-campaign carbon measurement are transforming sustainability from a reporting exercise into a true competitive advantage.
They’ll share how TikTok’s Responsible Media vision and Scope3’s emissions intelligence enable advertisers to reduce their climate impact while improving efficiency, strengthening reputation, and creating measurable business value. Attendees will gain practical strategies to embed climate accountability within their brand-safety framework—showing that responsible advertising isn’t just good for the planet, but essential for performance and profitability.
Sponsored by TikTok
Ian Gill
Maithili Jalihal
Tim Pritchard
Networking Break
Unlocking Value in a Big Way: Three Indy Agencies Reveal How Smaller Can Be Better
Jill Kelly
Kimberly Jones
Domenic Venuto
David Doty
Brand Safety Isn’t Always Perfect, Sometimes It’s Not Even Close — Can AI or Other New Tech Help?
Jay Benach
Fiona Salmon
Dave Byrne
Rob Rasko
Platforms & Perception: Protecting Brand Aura in a Fragmented Media World
For luxury & premium brands, perception can shift dramatically depending on the platform: TikTok can democratize or dilute, Instagram can enchant or exhaust, while some houses thrive by staying off social platforms all together. This panel examines how brands can navigate these choices to stay relevant across generations & genders while safeguarding the cultural aura that makes them luxury.
Kathrin Lausch
Ladi Da Hicks
Amy Yu
Dane Harrison
An AI Technology Developer’s View of How Future Ad Tech is Being Designed and Developed
Hari Valiyath
Beyond the Prompt: How AI is Reshaping Creativity, Connection & the Future of Brand Marketing
In this visionary and practical talk, David Shing (“Shingy”) explores how AI is remaking brand marketing—not as a gimmick or shortcut, but as a co-pilot for meaning. We’ll explore how brands can use technology not to chase attention, but to earn belonging in an age of hyper-personalization and algorithmic influence.
Today's consumers are creators. Brand loyalty is liquid. And relevance moves at the speed of a swipe. How do marketers adapt? How do we make work that moves people—emotionally, culturally, financially—when the tools are changing faster than our strategies?
This talk will unpack:
- Signals from today’s AI landscape: the rise of prompt culture, synthetic creativity, and intelligence that can feel.
- How behavior is shifting: all-day workweeks, dopamine-driven design, ambient interfaces, and the hunger for realness.
- Lessons from failed tech hype cycles: NFTs, Web3, Metaverse—and how to spot what’s noise vs. signal.
- What the next 2–5 years could look like: emotion-led design, AI-enhanced storytelling, brand safety in real-time, and trust as a currency.
- With storytelling, examples, and frameworks, this talk delivers not just predictions—but provocations.
David "Shingy" Shing
Cocktails & Canapes
Sponsored By-1.png?width=150&height=150&name=ZEFR%20gradient%20zefr%20(1)-1.png)
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