NEWS

The Brand Safety Summit Series Launches Global Live Virtual Meetings That Continue to Educate and Inform Growing Community

The added virtual offering delivers a new opportunity for leaders of this burgeoning community committed to digital Brand Safety to express their solidarity and continue to drive solutions to brand safety risks.

NEW YORK, NY., March 26, 2020 -- The global Brand Safety Summit Series, produced by The 614 Group, announced today that it will add a virtual dimension to its 2020 lineup of events, with live, in-person activation's to follow in Singapore, London, and New York City, in an appropriate time frame later this year when the present health crisis permits. This new addition of Live Virtual Summits will enable the global community of brand safety leaders to continue learning, interacting, and educating from home with an eye toward more in-person events in the future.

“The present pandemic demands that we adapt how we meet -- but it doesn’t diminish why we meet,” said Rob Rasko, CEO of The 614 Group and President of the Brand Safety Series. “This new strategy allows the ever-growing, ever-more global community of digital executives committed to brand safety solutions to come together. I am truly humbled by the support and trust we have been given. It emphasizes the community’s attention to driving awareness and sharing solutions around them, which remain as important as ever, for brands, publishers, tech companies, and consumers.”

“The safety of our community is a top priority,” said Amanda Forgione, VP, Marketing, The 614 Group. “All of our event partners agreed that it made sense to shift our annual lineup of Brand Safety Series events to a virtual format for the time being. We look forward to working with our partners to bring our community together in this new, virtual format as a way to learn and stay connected.”

We have received resounding support from a number of event partners, Who include:

“The coronavirus pandemic is rapidly changing the lives of our consumers, how they can consume content and the ways in which they consume it. That’s why it’s more important than ever that we continue to ensure clients are safely investing in online advertising. Digital brand safety is a universal mission and our partnership with the Brand Safety Summit Series gives us the platform to educate our clients and teams about the most cutting-edge brand safety best practices. As such, the Series’ addition of this virtual element means we now have additional opportunities to lead important industry discussions around brand safety, especially at this unprecedented time.”
John Montgomery, Global Head of Brand Safety, GroupM

“We’re operating in a completely different way as a result of the current health crisis. We’ll continue to work with the industry to discuss top of mind concerns for advertisers and ways to better address them, including 614 Group’s virtual Brand Safety Summit Series.”
Erik Geisler, Director of North American Agency Partnerships, Facebook

“There isn’t any question that Brand Safety remains a truly global conversation across our industry and we are excited to be partnering with the The 614 Group across all three stops of their international event plan in 2020. In a challenging time, we are confident that this unique virtual solution will offer a seamless vehicle for our industry’s continued expression of community – while likely reaching a greater audience and providing a more comfortable user experience.”
Michael Zacharski, CEO, EMX

“As our society grapples with the unprecedented impact of COVID-19, ad industry leaders must continue our efforts to address not only the myriad of existing brand safety challenges but also the new and emerging issues related to the virus and its impact on our society. Now more than ever, companies need to protect their most valuable asset, their brands, and TAG continues to advance the important efforts of educating our global community of brand safety leaders. The Brand Safety Series is a vital part of that mission, and we look forward to expanding our work with The 614 Group through these timely and valuable virtual meetings.”
Mike Zaneis, CEO, TAG and Co-Founder, Brand Safety Institute

“The Brand Safety Summit Series brings decision makers and leaders from across the digital ecosystem together in a unique way to tackle key challenges facing our industry. Despite the difficult environment we are all faced with right now in our personal and professional lives, it is crucial that we find alternative paths forward and continue to collaborate and share best practices. The new virtual format supports these discussions and allows us to continue to align on definitions and tools to move the industry forward.”
David Murnick EVP Digital Operations & Brand Safety, Dentsu Aegis Network US

“At Publicis, we are dedicated to driving a cleaner ad ecosystem, and we have worked with our agencies to solidify a global practice that protects our clients from bad actors. Partnering with The 614 Group’s Brand Safety Series has allowed us to educate our broader teams in all markets and especially helping to bring new opportunities for learning globally, including areas of focus in the US, UK and APAC.”
Yale Cohen, EVP, Digital Investment and Standards, Publicis Media Exchange (PMX)

“It is important that events like the Brand Safety Summit go ahead, albeit virtually and safely given the current situation. This will allow the conversation to continue and for us to debate answers to the challenges facing our industry. For example, at a time of crisis facing global industries, the advertising industry must be mindful not to further drive revenue into the wrong hands, and to protect their brand’s reputation at all costs. Marketers should be even more committed to ensuring that their ad spend is rewarded to brand suitable, quality publishers. This topic on brand-suitable approaches is just one of many that will be debated both in person and in stream on May 7th and we welcome the decision to go ahead.”
Jed Hartman, Chief Commercial Officer, Channel Factory

“In this challenging business environment, it’s important that we all think in an agile way to continue making progress. So I applaud the decision of The 614 Group to pivot to a virtual conference. Issues of brand safety don’t go away during a pandemic and could potentially accelerate. We can now all connect in a virtual format to solve this ongoing threat to our brands.”
Dan Hughes, Chief Data Officer, APAC, Middle East, and Africa, Publicis Groupe

”People choose certain products and companies over one another because of how well we can keep the promises they set out to achieve – A great brand is a promise kept. At the heart of this is brand safety and suitability of your message in a consistent manner. But in today’s media buying, there isn’t enough education about what brand safety is and we are too generic in what individual brands should do or not do. The APAC Brand Safety Summit is a timely virtual event which brings together some of the smartest marketers, technologists and thinkers to discuss what is needed to keep the promise of your brand safe with specific discussions around different verticals and industries.”
Jennifer Chase, Vice President, Digital Sales & Solutions, Commercial Group, MediaCorp

Brand Safety Summit Series 2020 Calendar of Events​

Singapore

London

New York

  • Live Virtual New York Brand Safety Summit: June 2020 (date to be announced)
  • Live In-Person New York Brand Safety Summit: November 2, 2020

For more information on what a Live Virtual Brand Safety Summit is, Please click here: https://brandsafetysummit.com/virtual-summit-faq/

Contact

Amanda Forgione
amanda@614group.com
(973) 902-2805

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