The Brand Safety Summit New York begins with a special half-day event on November 1: The Programmatic Conversation at The Summit. This engaging event dives into the dynamic world of programmatic and adtech, featuring insightful presentations, panel discussions, and workshops led by industry experts. Attendees will gain valuable insights on a wide range of topics, from data protection and privacy & identity to CTV and retail media, and much more.
Who Would Ever Think Brand Safety in Programmatic is a Bad Idea?
What Really Happens to Programmatic When the Third-Party Cookie Dies?
The time is now to understand how third-party cookie depreciation will really affect programmatic trading. Enough with the chatter now is time. TO SHARE THIS SESSION ONLY CLICK HERE
Executive Strategies for Expansion of Retail Media Networks: Making Smart Decisions to Drive Scalable Operations
In the ever-evolving world of retail media, the choices between in-house marketing teams and agencies, technology investments, and data privacy concerns can be complex. Join us for an engaging discussion where experts in retail media will delve into the strategic choices that both retail media entities and their partners must navigate in order to scale these networks and drive the channel into its next phase of expansion. TO SHARE THIS SESSION ONLY CLICK HERE
SPO is How We Do Business — and How Partners Are Won and Lost
Supply-path optimization (SPO) is the mechanism by which the supply and demand sides set the ground rules that improve the path to ad inventory. It means smoother operations, greater transparency, cost optimization, and higher media quality. It even has implications for sustainability. SPO is how partners are won—and lost. Hear from the key leaders on both the sell and buy sides who are negotiating SPO terms in real time. TO SHARE THIS SESSION ONLY CLICK HERE
Live from the Hill: What You Need to Know About Data and Regulation Now
Live from the Hill on Data with Leigh Freud and Sheila Colclasure. TO SHARE THIS SESSION ONLY CLICK HERE
Made For Advertising Sites: Friend or Foe?
"Made For Advertising" a term and discussion which has caught industry fire since the release of the ANA report back in June in Cannes. Some people argue that this type of inventory is fraudulent, while others claim that it performs well and doesn't cost much, so it should be kept in the PMP. Within this conversation a newly released MFA definition, but this is only the beginning as some sites will now end up on a list of death. How did they get there and how can get off that list if they feel they were mistakenly put there. Marc Goldberg will steer this all start group, Chris Kane, Julie Kandel, David Kohl, Tim Brown and Scott Cunningham on how we can try and operate in this new world of post the MFA term. TO SHARE THIS SESSION ONLY CLICK HERE
AI in the Newsroom:
What are the advantages and concerns of AI in Supporting Journalism?
There have been a lot of scary stories on AI—and some no doubt have a grain of truth. But AI will also deliver benefits that we're just beginning to understand, such as supporting newsrooms and journalists in the creation of accurate accounts. In this new world, what does the future of this content creation look like? TO SHARE THIS SESSION ONLY CLICK HERE
When Will Brands Stop Buying CTV If They Can't Measure It?
CTV is growing, more and more channels every day. But is CTV defined as the TV on the wall or the device in your lap? And if you can define it, how can you buy and measure it? Oh, and there's potentially fraud in it. TO SHARE THIS SESSION ONLY CLICK HERE
Navigating Increasing Legal Risk in Data-Driven Advertising: What Advertisers Need to Know About Policy and Practice
This panel will identify some of the most challenging recent legal and regulatory developments facing advertisers, and what they mean for data-driven advertising strategies.
Privacy as a Brand Safety Asset
In this interactive workshop, explore industry data best practices and strategies, and examine the opportunity for marketing executives to highlight company privacy practices and showcase data protection as a competitive advantage, and as an important brand safety value.
The Brand Safety Summit New York's flagship event offers an action-packed, full-day experience bringing together senior leaders in the media industry for timely conversations that promote safety for brands and consumers in digital environments. Featuring an impressive lineup of keynote speakers, interactive panel discussions, and informative breakout sessions, this year's Brand Safety Summit is set to be the most comprehensive and engaging yet.
Unlocking Trust & Transparency with NBCUniversal Through Data Interoperability
Trust and transparency have become critical issues in the age of digital advertising. Brands no longer want to risk reputational damages for advertising placed next to questionable or inappropriate content and desire more transparency into the digital advertising ecosystem. NBCUniversal has always been committed to trust and transparency with advertisers, which is why the company has leaned heavily into data interoperability, which unlocks privacy-minded data collaboration between first-party data sets across various methods, including data clean rooms. Hear more from NBCUniversal about the importance of trust and transparency for clients like, its new partnership with OMG and the pivotal role of data interoperability. TO SHARE THIS SESSION ONLY CLICK HERE
Trust & the Complexity Tax: The Creative's Point of View
Future of IVT: How low can we go?
Tackling Threats to Responsible Media Environments
Join Samantha Stetson, Meta’s Vice President of Client Council and Industry Trade Relations, Ben Nimmo, Global Lead for Threat Intelligence at Meta, and Mike Lyden, VP of Threat Intelligence at TAG for a discussion on how collaboration can help us tackle threats across the internet. Rarely, if ever, do today’s bad actors target one single technology platform. As an industry, we go to great lengths to keep our technologies safe for people and brands, and to raise our collective defenses across the internet. This panel will provide an under-the-hood view into today’s defense strategies, how we build them into products like generative AI systems, and how this work is preparing us for the 2024 election. TO SHARE THIS SESSION ONLY CLICK HERE
Building for Responsibility: Google & YouTube’s Vision for Brand-safe Advertising
Learn how responsibility is part of everything that YouTube does. In this session, leaders at Google and YouTube reveal the solutions they’re building to deliver responsible, suitable, and brand-safe advertising. Then, hear how Google brings these principles to life in their own marketing, using the same tools you use. In a world where they can watch anything, the world watches YouTube. Be everywhere your potential customers are, while showing up in the right ways. TO SHARE THIS SESSION ONLY CLICK HERE
Unlocking the Power of Attention Measurement to Drive Outcomes
Using attention as a currency is transforming the way advertisers measure and optimize media campaigns. So, what is the right approach?
Join DV for an insightful panel discussion where industry experts converge to divulge secrets about how they’re using the dynamic power of attention measurement to drive outcomes. Discover how the latest trends, methodologies and AI technologies are helping leading brands and agencies make the most effective decisions – from ad placements and devices to choices about creative execution. TO SHARE THIS SESSION ONLY CLICK HERE
Together for Teens: How Collaboration Drives Innovation in Youth Safety and Well-Being at TikTok
At TikTok, we take a special level of care when creating a safe, age-appropriate, and comfortable environment for teens as they begin to navigate their digital journey. We also understand that every teen and family is unique, and that there's no "one-size-fits-all" approach to safeguarding their online experience. In this session, Tracy Elizabeth, TikTok's Head of Family Safety & Developmental Health, is joined by Stephen Balkam, Founder and CEO of the Family Online Safety Institute, for an insightful conversation about the thought that goes into building developmentally optimal online experiences, and the importance of bringing expert voices into the fold when designing the policies, tools and resources that keep young people safe on TikTok. TO SHARE THIS SESSION ONLY CLICK HERE
Fact-Checking in the Digital Age: The Upside of Truth, Tech, and Responsible AI
Join Bill Adair from Duke University, Michael Marando from Meta, Brittany Scott from Zefr, and Terri Schriver from Bank of America as they explore the evolving role of fact-checking in the digital age. Dive into the advantages of AI for brands, and the collective responsibility of brands, platforms, fact-checkers and consumers in building a truthful digital ecosystem. This fireside chat will provide attendees with a holistic and balanced view of the challenges and solutions in the fight against misinformation, especially as we approach the 2024 election season. TO SHARE THIS SESSION ONLY CLICK HERE
Does Brand Safety Make the Internet Dumber or at Least Less Effective?
Michael Learmonth, Former Editor-in -Chief, Vice Media is joined by Sujoyee Chatterjee, Senior Director of Product Marketing, Channel Factory, Jasmine Presson, Chief Strategy Officer, Mediaplus Group North America and Kanene Ayo Holder, AI Integration Manager for DEIGPT, Create Labs Ventures, to explore the complexities of brand safety in the context of conscious marketing efforts. In a time of uncertainty for advertisers - wars, pandemics, politics and kids safety concerns, brands are struggling to navigate the complexities of the digital ecosystem. While there is no question that safety is crucial for brand reputation, does an overly cautious approach create an environment in which you miss your desired audience altogether? As the populations and generations shift towards a more multicultural or intersectional makeup, thoughtful and authentic investments will determine a brand's success with younger generations. So the question is, do we look to fix the tech that is making us dumber or less effective, or do we need a new approach to safety altogether? TO SHARE THIS SESSION ONLY CLICK HERE
The Road To Brand Safety Excellence
They say the only constant is change – this has never been more true. In this conversation, we’ll discuss the importance of being vigilant around Brand Safety, Suitability & Fraud Protection, and how Mastercard partners with dentsu to maintain high standards in today’s ever-changing society. We’ll also talk about the importance of supporting Responsible Journalism while fighting Mis/Disinformation, and how we navigate free speech vs. Brand Reputation Management. TO SHARE THIS SESSION ONLY CLICK HERE
Harmonizing Brand Safety: Driving Success Through Collaboration
Pioneering Safety in Live Streaming for Streamers, Viewers, and Advertisers
For over a decade Twitch has been the leader in livestreaming video. We have always been live, and ensuring safety in the live environment requires a different way of thinking. Twitch pioneered safety for livestreaming, developing industry-first safety methods and tools. Safety is a growth driver for Twitch. Join this session to learn more about how we keep streamers, viewers and advertisers safe. TO SHARE THIS SESSION ONLY CLICK HERE
Time to Challenge the Conventional Definition of Brand Safety
For young audiences, social media content can deeply resonate with them—both the positive and the negative—and can impact their choices and self-perception. At-risk youth, including those with self-harm ideations, are particularly susceptible to harmful content beyond the obvious viral offerings like product misuse challenges. This harmful content isn't always obvious to brands or algorithms.
This discussion aims to reframe "brand safety" by incorporating youth safety and wellbeing, using personal experiences and expert insights, and how we can collectively come together to nurture a positive digital environment with engaging and uplifting content for youth. TO SHARE THIS SESSION ONLY CLICK HERE
Brand Safety in Times of Conflict
Unfortunately, we’re faced with endless conflict in the world. With this in mind, how can we be effectively vocal when personal interests might conflict with corporate responsibility. In this panel we’ll address the following questions: As media professionals, how do we successfully operate with our personal views in mind? What does the day in the life of a media practitioner look like in these moments? How do we protect news and journalism in times when the news can be hard to associate with as an advertiser?
Hear From these four leaders: Sean Giancola - CEO/Publisher of NY Post, Yale Cohen Global Head of Standards at Publicis, Lauren Leader Co-Founder and Chief Executive Officer of All In Together and Jonah Goodhart, Entrepreneur and Founder of Mobian.
Club Courage Cocktail Hour
What does it feel like to not be seen? It’s not comfortable for anyone. Club Courage launched in Cannes, where the LGBTQ+ community had no place to gather and share successes. Today, Club Courage is here to let us get to know each other, see how similar we are, despite some of our differences, and achieve harmony by being better understood. Club Courage is a celebration of difference and a catalyst for more inclusivity. Grab a cocktail, say hi to someone you don’t know, ask a question you have been apprehensive about, learn something new and different about people who don’t necessarily look like you. Expand your world at Club Courage! Together we can bring about change. A toast to your expanding knowledge!